5 Ways to Mitigate Your New Insider Threats in the Great Resignation

Companies are in the midst of an employee “turnover tsunami” with no signs of a slowdown. According to Fortune Magazine, 40% of the U.S. is considering quitting their jobs. This trend – coined the great resignation – creates instability in organizations. High employee turnover increases security risks, and companies are more vulnerable to attacks from human factors worldwide.

At Davos 2022, statistics connect the turmoil of the great resignation to the rise of new insider threats. Security teams are feeling the impact. It’s even harder to keep up with your employee security. Companies need a fresh approach to close the gaps and prevent attacks. This article will examine what your security teams must do within the new organizational dynamics to quickly and effectively address unique challenges.

Handling Your New Insider Threats

Implementing a successful security awareness program is more challenging than ever for your security team—the new blood coming in causes cultural dissonance. Every new employee brings their own security habits, behavior, and ways of work. Changing habits is slow. Yet, companies don’t have the luxury of time. They must get ahead of hackers to prevent attacks from new insider threats.

Be sure to handle your organization’s security high-impact risks:

  • Prevent data loss – When employees leave, there’s a high risk of sensitive data leaks. Manage off-boarding and close lurking dormant emails to prevent data loss.
  • Maintain best practices – When new employees join the organization, even if security training is well conducted, they’re not on par with their peers. Unknown security habits may put the organization at risk.
  • Ensure friendly reminders – With less staff, employees are overburdened and pressured. Security may be “forgotten” or neglected in the process.
  • Support remote work –To support rapid employee recruitment, working at home is a must. Remote work flexibility helps to attract and retain new employees.
  • Train on the go – Remote work requires securing remote devices and dealing with new employee behavior for inherent distractions – on the go and at home.

5 Preventive Measures for High Impact in Your Organization

Security teams must protect companies against new phishing attempts within the high workforce flux. Practical security training is key to countering hackers. New techniques and practices are required to support remote work and new behavioral challenges, especially during times of high employee turnover. To succeed, your training must keep cyber awareness fresh for all staff. It must genuinely transform the behavior of your new employees.

Here are five preventive measures to effectively protect your organization for cyber resilience:

Ensure all staff get continuous training

Security risks are constantly evolving and ever-present. All employees are needed to protect against sophisticated phishing threats. It’s even more complicated in the great resignation. With new weak links, your company is at the greatest risk. Gullible employees leave security ‘holes’ in your organization’s front line. Security teams are well aware of the risks.

Research shows that companies must continuously train 100% of their staff every month. Yet, employees spend little time thinking about security.

Automated security awareness training like CybeReady makes it easier to manage security training for all your staff.

  • Instead of manual work, use new, in-depth BI data and reports to guide your training plan for new and experienced employees.
  • Adjust difficulty level to the role, geography, and risk, to flexibly control your diverse employee needs and vulnerabilities.
  • Raise employee awareness of threats.
  • Prevent hacker exploitation and emergency triage with company leadership.

Target new employees

Your security depends on employee help and cooperation. Build best practices on the job. Threat basics aren’t enough to stop malicious actors. Whether in the office or working remotely, security training must foster mastery. Start with low difficulty. Create a foundation. Continually promote learning to the next level. You must understand and cater to your employee’s needs and way of work for effectiveness.

Simply sending out emails to employees is not enough for a robust learning experience. With security awareness platforms like CybeReady, training becomes more scientific for continuous, accurate analysis of your security awareness.

  • Adjust your training simulations to employee contexts and frequency for mastery.
  • Set difficulty level depending on employee behavior and results.
  • Use intensive, bite-size intervals for success.
  • By varying attack scenarios, new employees get proper onboarding.
  • Put security on the top of the mind of all your staff.

Prioritize your highest risk groups

For a cyber awareness training program to be successful, security teams must plan, operate, evaluate and adapt accordingly. Forecasting actual difficulty and targeting groups can be complex. Security teams must determine future attack campaigns based on employee behavior and address challenges in a given scenario.

With data-driven platforms like CybeReady, your security teams monitor campaign performance to fine-tune employee defense.

  • Build custom high-intensity training campaigns for your high-risk groups.
  • Focus on specific challenges for concrete results like:

1) Password and data requests

2) Messages from seemingly legitimate senders and sources

3) Realistic content tailored to a specific department or role.

  • Adapt your training for both individuals and attack vectors while respecting employee privacy.
  • Shift problematic group behavior to best practices.

Keep busy staff vigilant

Security is 24/7. Keep your training unpredictable to maintain employee vigilance. Send surprising simulation campaigns in a continuous cycle. Catch employees off guard for the best learning. To create high engagement, ensure your training content is relevant to daily actions. Use short, frequent, and intriguing content in their own language. Tailor to local references and current news.

With scientific, data-based simulations like CybeReady, companies mimic the rapidly changing attack environment – plus, tick all your compliance boxes for a complete solution. Stay abreast of evolving global phishing trends as they vary around the world. Focus all your employees on the attacker styles and scenarios most popular in their geographies and languages. Adjust frequency to personal and group risk.

Ensure long-term results for every employee

Take advantage of the ‘golden moment.’ Just-in-time learning is the key to the most effective results. Instead of random enforcement training often irrelevant to employees, make a lasting impression right when mistakes happen. Ensure that your training uses this limited window of time. People are likelier to remember the experience and change behavior the next time.

With data science-driven cyber security training platforms like CybeReady, security teams seize the moment of failure for long-term results. With just-in-time learning, employees immediately get training on mistakes made upon falling for a simulation. They retain critical knowledge and respond better in future attack scenarios. With a new awareness of risks, transform learning into new behaviors.

Cutting Your Security Risks with a New Level of Employee Awareness

In global organizations today, seamlessly integrating the latest security know-how into everyday work is a must to counter the new risks of the great resignation. It’s more important than ever for every employee to get up to speed for high cyber resilience quickly.

Download the CybeReady Playbook to learn how CybeReady’s fully automated security awareness training platform provides the fast, concrete results you need with virtually zero effort IT, or schedule a product demo with one of our experts.

Source :
https://thehackernews.com/2022/09/5-ways-to-mitigate-your-new-insider.html

How GRC protects the value of organizations — A simple guide to data quality and integrity

Contemporary organizations understand the importance of data and its impact on improving interactions with customers, offering quality products or services, and building loyalty.

Data is fundamental to business success. It allows companies to make the right decisions at the right time and deliver the high-quality, personalized products and services that customers expect.

There is a challenge, though.

Businesses are collecting more data than ever before, and new technologies have accelerated this process dramatically. As a result, organizations have significant volumes of data, making it hard to manage, protect, and get value from it.

Here is where Governance, Risk, and Compliance (GRC) comes in. GRC enables companies to define and implement the best practices, procedures, and governance to ensure the data is clean, safe, and reliable across the board.

More importantly, organizations can use GRC platforms like StandardFusion to create an organizational culture around security. The objective is to encourage everyone to understand how their actions affect the business’s success.

Now, the big question is:

Are organizations getting value from their data?

To answer that, first, it’s important to understand the following two concepts.

Data quality

Data quality represents how reliable the information serves an organization’s specific needs — mainly supporting decision-making.

Some of these needs might be:

  • Operations – Where and how can we be more efficient?
  • Resource distribution – Do we have any excess? Where? And why?
  • Planning – How likely is this scenario to occur? What can we do about it?
  • Management – What methods are working? What processes need improvement?

From a GRC standpoint, companies can achieve data quality by creating rules and policies so the entire organization can use that data in the same ways. These policies could, for example, define how to label, transfer, process, and maintain information.

Data Integrity

Data integrity focuses on the trustworthiness of the information in terms of its physical and logical validity. Some of the key characteristics to ensure the usability of data are:

  • Consistency
  • Accuracy
  • Validity
  • Truthfulness

GRC’s goal for data integrity is to keep the information reliable by eliminating unwanted changes between updates or modifications. It is all about the data’s accuracy, availability, and trust.

How GRC empowers organizations achieve high-quality data

Organizations that want to leverage their data to generate value must ensure the information they collect is helpful and truthful. The following are the key characteristics of high-quality data:

  • Completeness: The expected data to make decisions is present.
  • Uniqueness: There is no duplication of data.
  • Timeliness: The data is up-to-date and available to use when needed.
  • Validity: The information has the proper format and matches the requirements.
  • Accuracy: The data describes the object correctly in a real-world context.
  • Consistency: The data must be the same across multiple databases

A powerful way to make sure the company’s data maintains these six characteristics is by leveraging the power of GRC.

Why?

Because GRC empowers organizations to set standards, regulations, and security controls to avoid mistakes, standardize tasks and guide personnel when collecting and dealing with vital information.

GRC helps organizations answer the following questions:

  • How is the company ensuring that data is available for internal decision and for the clients?
  • Is everyone taking the proper steps to collect and process data?
  • Have redundancies been removed?
  • Is the organization prepared for unexpected events?
  • Does the organization have a backup system?
  • Are the key processes standardized?

Overall, GRC aims to build shared attitudes and actions towards security.

Why every organization needs high-quality data and how GRC helps

Unless the data companies collect is high-quality and trustworthy, there’s no value in it — it becomes a liability and a risk for the organization.

Modern companies recognize data as an essential asset that impacts their bottom line. Furthermore, they understand that poor data quality can damage credibility, reduce sales, and minimize growth.

In today’s world, organizations are aiming to be data-driven. However, becoming a data-driven organization is tough without a GRC program.

How so?

Governance, Risk, and Compliance enable organizations to protect and manage data quality by creating standardized, controlled, and repeatable processes. This is key because every piece of data an organization process has an associated risk.

By understanding these risks, companies can implement the necessary controls and policies for handling and extracting data correctly so that every department can access the same quality information.

Organizations without structured data can’t provide any value, and they face the following risks:

  • Missed opportunities: Many leads are lost because of incomplete or inaccurate data. Also, incorrect data means wrong insights, resulting in missing critical business opportunities.
  • Lost revenue: According to 2021 Gartner’s research, the average financial impact of poor data quality on organizations is $12.9 million annually.
  • Poor customer experience: When data quality is poor, organizations can’t identify customers’ pain points and preferences. As a result, the offer of products or services doesn’t match customers’ needs and expectations.
  • Lack of compliance: In some industries where regulations control relationships or customer transactions, maintaining good-quality data can be the difference between compliance and fines of millions of dollars. GRC is vital to keep compliance in the loop as new regulations evolve worldwide.
  • Increased expenses: A few years ago, IBM’s research showed that businesses lost 3.1 trillion dollars in the US alone. How? Spending time to find the correct data, fixing errors, and just hunting for information and confirmed sources.
  • Misanalysis: Around 84% of CEOs are concerned about the quality of data they are deciding on. Wrong data will lead to bad decisions and ultimately damage operations, finances, HR, and every area within the company.
  • Reputational damage: In today’s world, customers spend a lot of their time reading reviews before making a decision. For instance, if a company fails to satisfy its customers, everyone will know.
  • Reduced efficiency: Poor data quality forces employees to do manual data quality checks, losing time and money.

To sum up:

Having the right processes to manipulate data will prevent organizations from missing business opportunities, damaging their reputation, and doing unnecessary repetitive tasks.

How GRC supports data-driven business and what are the key benefits of clean data

Data-driven businesses embrace the use of data (and its analysis) to get insights that can improve the organization. The efficient management of big data through GRC tools helps identify new business opportunities, strengthen customer experiences, grow sales, improve operations, and more.

For example, GRC helps data-driven businesses by allowing them to create and manage the right policies to process and protect the company’s data.

More importantly, organizations can also control individual policies to ensure they have been distributed and acknowledged accordingly.

In terms of benefits, although clean data has numerous “easy-to-identify” benefits, many others are not easily identified. Trusting data not just improves efficiency and results; it also helps with fundamental, vital factors that affect business performance and success.

What are these factors?

Fundamental benefits:

  • Profits/Revenue
  • Internal communication
  • Employees confidence to share information
  • Company’s reputation
  • Trust

Operational benefits:

  • Efficiency
  • Business outcome
  • Privacy issues
  • Customer satisfaction
  • Better audience-targeting

How GRC protect the value of businesses and their data

In this contemporary world, companies should be measured not only via existing financial measurements but also by the amount of monetizable data they can capture, consume, store and use. More importantly, how the data helps the organization’s internal processes to be faster and more agile.

When people think of high-quality data and big data, they usually associate these two with big organizations, especially technology and social media platforms. However, big quality data gives organizations of any size plenty of benefits.

Data quality and integrity help organizations to:

  • Understand their clients
  • Enhance business operations
  • Understand industry best practices
  • Identify the best partnership options
  • Strengthen business culture
  • Deliver better results
  • Make more money

Using the right GRC platform helps companies create and control the policies and practices to ensure their data is valid, consistent, accurate, and complete — allowing them to get all these benefits.

The key to using GRC tools is that businesses can produce what customers expect on a greater scale and with higher precision and velocity.

Now, what does this have to do with value?

By protecting the value of data, organizations are protecting their overall worth. Indeed, GRC empowers companies to create a culture of value, giving everyone education and agency so they can make better decisions.

Also, GRC helps companies tell better security stories. These stories aim to build trust with customers and partners, enter new markets, and shorten sale cycles.

To summarize:

A better understanding of customers and processes — through data — will lead to better products and services, enhanced experiences, and long-lasting relationships with customers. All these represent growth and more revenue for companies.

What happens when a company’s data is not safe? Can it damage their value?

Trust is a vital component of any interaction (business or personal) and, as such, is mandatory for organizations to protect it — without trust, there is no business.

When data is not protected, the chances of breaches are higher, causing direct and indirect costs.

Direct costs are:

  • Fines
  • Lawsuits
  • Stolen information
  • Compensations
  • Potential business loss

Indirect costs are:

  • Reputation/Trust
  • PR activities
  • Lost revenue from downtime
  • New and better protection

Often, reputation damages can cause long-term harm to organizations, making it hard for them to acquire and maintain business. In fact, reputation loss is the company’s biggest worry, followed by financial costs, system damage, and downtime.

So, what does all this mean?

It’s not just about collecting data; it is also about how companies reduce risks and leverage and protect the data they have. GRC integrates data security, helping organizations be better prepared against unauthorized access, corruption, or theft.

Moreover, GRC tools can help elevate data security by controlling policies, regulations, and predictable issues within the organization.

The bottom line?

When companies can’t get or maintain customers because of a lack of trust, the organization’s value will be significantly lower — or even zero. Unfortunately, this is even more true for small and medium size companies.

How to use GRC to achieve and maintain high-quality data?

Many organizations have trouble managing their data, which, unfortunately, leads to poor decisions and a lack of trust from employees and customers.

Moreover, although companies know how costly wrong information is, many are not working on ensuring quality data through the right processes and controls. In fact, Harward Business Review said that 47% of newly created data records have at least one critical error.

Why is that?

Because there is a lack of focus on the right processes and systems that need to be in place to ensure quality data.

What do poor processes cause?

  • Human errors
  • Wrong data handling
  • Inaccurate formatting
  • Different sets of data for various departments
  • Unawareness of risks
  • Incorrect data input or extraction

Fortunately, GRC’s primary goal is to develop the right policies and procedures to ensure everyone in the organization appropriately manages the data.

GRC aims to create a data structure based on the proper governance that will dictate how people organize and handle the company’s information. As a result, GRC will empower companies to be able to extract value from their data.

That is not everything.

Governance, Risk, and Compliance allow organizations to understand the risks associated with data handling and guide managers to create and distribute the policies that will support any data-related activity.

The following are some of the ways GRC is used to achieve and maintain high-quality data:

  • Data governance: Data governance is more than setting rules and telling people what to do. Instead, it is a collection of processes, roles, policies, standards, and metrics that will lead to a cultural change to ensure effective management of information throughout the organization.
  • Education: Achieving good data quality is not easy. It requires a deep understanding of data quality principles, processes, and technologies. GRC facilitates the education process by allowing the organization to seamlessly implement, share, and communicate its policies and standards to every department.
  • Everyone is involved: Everyone must understand the organization’s goal for data quality and the different processes and approaches that will be implemented. GRC focuses on cultural change.
  • Be aware of threats: When managing data, each process has risks associated with it. The mission of GRC is for the organization to recognize and deal with potential threats effectively. When companies are aware of risks, they can implement the necessary controls and rules to protect the data.
  • One single source of truth: A single source of truth ensures everyone in the organization makes decisions based on the same consistent and accurate data. GRC can help by defining the governance over data usage and manipulation. Furthermore, GRC makes it easy to communicate policies, see who the policy creator is, and ensure employees are acting according to the standards.

Get a free consultation with StandardFusion to learn more about how GRC and data governance can boost your organization’s value.

Source :
https://thehackernews.com/2022/09/how-grc-protects-value-of-organizations.html

SaaS vs PaaS vs IaaS: What’s the Difference & How to Choose

Companies are increasingly using Cloud services to support their business processes. But which types of Cloud services are there, and what is the difference? Which kind of Cloud service is most suitable for you? Do you want to be unburdened or completely in control? Do you opt for maximum cost savings, or do you want the entire arsenal of possibilities and top performance? Can you still see the forest for the trees? In this article and in the next, I describe several different Cloud services, what the differences and features are and what exactly you need to pay attention to.

Let’s start with the definition of Cloud computing. This is the provision of services using the internet (Cloud). Think of storage, software, servers, databases etc. Depending on the type of service and the service that is offered (think of license management or data storage), you can divide these services into categories. Examples are IaaS (Infrastructure as a Service), PaaS (Platform as a Service), SaaS (Software as a Service), etc. These services are provided by a cloud provider. Whether this is Microsoft (Azure), Amazon (AWS), or another vendor (Google, Alibaba, Oracle, etc.), each vendor offers Cloud services that fall under one of the categories of Cloud services that we are about to discuss.

One feature of Cloud computing is that you pay according to the usage and the service you purchase. For example, for SaaS, you pay for the software’s license and support. This also means that if you buy a SaaS service (e.g., Office 365) and don’t use it, you will still be charged. At the same time, if you purchase storage with IaaS, for example, you only pay for the amount of storage you use, possibly supplemented with additional services such as backup, etc.

Sometimes Cloud services complement each other; think, for example, of DaaS (Database as a Service), where a database is offered via the Cloud. Often you need an application server and other infrastructure to read data from this database. These usually run in a Landing Zone, purchased from an IaaS service. But some services can also be standalone, for example, SaaS (Office 365).

Each Cloud service has specific characteristics. Sometimes it requires little or no (technical) knowledge, but it can also be challenging to manage and use the services according to best practices. This often depends on the degree to which you want to see yourself in control. If you want an application from the Cloud where you are completely relieved of all worries, this requires little technical knowledge from the user or the administrator. But if you want maximum control, then IaaS gives you an enormous range of possibilities. In this article, you can read what you need to consider.

It is advisable to think beforehand about what your requirements and wishes are precisely and whether this fits in with the service you want to purchase. If you wish to use an application in the Cloud but use many custom settings, this is often not possible. If you don’t want to be responsible for updating and backing up an application and use little or no customization, a SaaS can be very interesting. Also, look at how a service fits into your business process. Does it offer possibilities for automation, reporting, or disaster recovery? Are there possibilities to temporarily allocate extra resources in case of peak demand (horizontal or vertical scaling up), and what guarantees does the supplier offer with this service? Think of RPO / RTO and accessibility of the service desk in case of a calamity.

Let’s get started quickly!

IaaS (Infrastructure as a Service)

One of the best-known Cloud services is undoubtedly IaaS. For many companies, this is often their first introduction to a Cloud service. You rent the infrastructure from a cloud provider. For example, the network infrastructure, virtual servers (including operations system), and storage. A feature of IaaS is that you have complete control – Both on the management side and how you can deploy resources (requests). This can be done in various automated ways (Powershell, IaC, DevOps pipelines, etc.) and via the classic management interface that all providers offer. Things that are often not possible with a PaaS service are possible with an IaaS service. You have complete control. In principle, you can set up a complete server environment (all services are available for this), but you do have the benefits of the Cloud, such as scalability and pay per use or per resource.

IaaS therefore, most resembles an on-premise implementation. You often see this used in combination with the use of virtual servers. Critical here is a good investigation into the possible limitations, for example, I/O, so that the performance can be different in practice than in a traditional local environment. You are responsible for arranging security and backup. The advantage is that you have an influence on the choice of technology used. You can customize the setup according to your needs and wishes. You can standardize the configuration to your organization. Deployment can be complex, and you are forced to make your own choices, so some expertise is needed.

PaaS (Platform as a Service)

PaaS stands for Platform as a service and goes further than IaaS. You get a platform where you can do the configuration yourself. When you use a PaaS service, the vendor takes care of the sub-layer (IaaS) and the operating system and middleware. So you sacrifice something in terms of control and capabilities. PaaS services are ideal for developers, web and application builders. After all, you can quickly make an environment available. Using it means you no longer have to worry about the infrastructure, operating system, and middleware. This is taken care of by the supplier based on best practices. This also offers security advantages, as you do not have to think about patching and upgrading these things that are now done by the vendor.

Another advantage is that you can entirely focus on what you want to do and not on managing the environment. You can also easily purchase additional services and quickly scale them up or down. When you are finished, you can remove and stop the resources, so you have no more costs.

However, do take into account the use of existing software. Not all existing software is suitable to function in a PaaS environment; for example, in a PaaS environment, you do not have full access (after all, the vendor is responsible). Also, not all CPU power and memory are allocated to the Cloud application. This is because it is often hosted on a shared platform, so other applications (and databases) may use the same resources. As for the database, you have the same advantages and disadvantages as with DBaaS.

SaaS (Software as a Service)

This is probably a service you’ve been using for a while. In short, you take applications through the Cloud on a subscription basis. The provider is responsible for managing the infrastructure, patches, and updates. A SaaS solution is ready for use immediately, and you directly benefit from the added value, such as fast scaling up and down and paying per use. Examples are Office365, Sharepoint online, SalesForce, Exact Online, Dropbox, etc.

Unlike IaaS and PaaS, where there is still a lot of freedom, and you have to set everything up yourself, with SaaS however, it is immediately clear what you are buying and what you will get. With this service, you are relieved of most of your worries. The vendor is responsible for all updates, patches, development, and more. You cannot make any updates or changes to the software with this service.

Many companies use one or more SaaS services often even within companies, there is a distinction. For example, each department within a company has its specific applications and associated SaaS services. With this service, you only pay for what you need, including the licenses. These licenses can easily be scaled up or down.

It is interesting for many companies to work with SAAS solutions. It is particularly interesting for start-ups, small companies and freelancers because you only purchase what you use, you don’t have unnecessarily high start-up costs, and you don’t have to worry about the maintenance of the software.

But SAAS can also be a perfect solution for larger companies. For example, if you hire extra staff for specific periods, you can quickly get these people working with the software they need. You buy several additional licenses, and you can stop this when the temporary staff leaves.

How can Vembu help you?

BDRSuite, is a comprehensive Backup & DR solution designed to protect your business-critical data across Virtual (VMware, Hyper-V), Physical Servers (Windows, Linux), SaaS (Microsoft 365, Google Workspace), AWS EC2 Instances, Endpoints (Windows, Mac) and Applications & Databases (MS Active Directory, MS Exchange, MS Outlook, SharePoint, MS SQL, MySQL).

To protect your workloads running on SaaS (Microsoft 365Google Workspace), try out a full-featured 30-days Free Trial of the latest version of BDRSuite.

Source :
https://www.vembu.com/blog/saas-vs-paas-vs-iaas-whats-the-difference-how-to-choose/

WP Shield Security PRO – Release 16.1

It’s been a few months in the making, but it’s finally here – our most exciting release (yet again!) of Shield Security for WordPress.

This release is absolutely packed with goodies and our headline feature – integration with CrowdSec – deserves an article all to itself.

Here you’ll discover all the exciting things we’ve packed into ShieldPRO v16 and why you should be upgrading as soon as it’s out.

Let’s dig into all the new goodies…

#1 Partnership with CrowdSec for Crowd-Sourced IP Intelligence

This is, to our mind, one of the most exciting developments for WordPress security for a very long time.

We’ve wanted to achieve this level of protection against bots for years, as we firmly believe that good WordPress security starts with intelligent blocking malicious IP addresses.

Shield does an effective job of this already with its automatic block list system, but we’ve now achieved group intelligence so all WordPress sites running on Shield will benefit from the experiences of all the other websites running Shield.

This is a big topic so we’ve dedicated a whole article to it – learn about the new partnership here.

#2 Brand New IP Rules and Blocking Engine

IP Blocking has been a part of ShieldPRO, practically from the outset. It’s core to our WordPress security philosophy.

With such a long-standing feature, you can imagine that the knowledge and experience used to create that original system isn’t as thorough as it is today. We’ve come a long way, I can promise you.

This release, spurred on by the new CrowdSec integration, sees the much-needed overhaul of our IP management system. It’s smarter and more versatile, and altogether much faster!

Shield must lookup a visitor’s IP address on every single request to a WordPress site. If we can improve the speed of that lookup, we improve Shield performance overall.

#3 Improved UI

Shield has a number of different subsystems, many of which are related. The scan results page is linked to the scanner configuration page, for example.

To-date when you wanted to view any section of the plugin, it would reload the entire page. We’ve done some work to reduce full page reloads so that you can stay “where you are” while viewing the contents of another page.

In particular we’re referring to “Configuration” pages. Links to such areas will now open in an overlay, letting you keep your current page active while you review and adjust settings.

Another UI enhancement is a new title bar across every page of the plugin, letting you see more clearly where you are, along with important links to help resources.

This title bar also includes our brand new “super search box”…

#4 Shield’s Super Search Box

We mentioned UI improvements already, but this deserves a section all to itself.

To say Shield is a large plugin is understating it. There are many options pages, as well tools, tables, data, and charts etc.

Finding your way around can be a bit tricky. Since we built it, we know it inside out. But for everyone that uses it as a tool to protect their sites, it’s not always obvious where to go to find the “thing” you need.

No longer!

With Shield’s “Super Search Box”, you can find almost anything you need, and jump directly to it. Currently you can search for:

  • Specific configuration options
  • Tools such as Import/Export, Admin Notes, Debug
  • Logs such as Activity Logs and Traffic Logs
  • IP Rules
  • IP addresses – it’ll open a popup to review the data Shield holds on any particular IP
  • External links such as Shield’s homepage, Facebook page, helpdesk, crowdsec etc.

We’ll develop this a bit more over time as we get feedback from you on what you’d like to see in there.

#5 Lighter, Faster Scan Results Display

Shield’s scans can turn up a lot of results and some customers have reported trouble on some servers with limited resources.

We’ve redesigned how the scan results are built, so it’s faster and lighter on both your browser and the WordPress server.

#6 Improved Human SPAM Detection

After working with a customer on some issues she faced with Human SPAM, we’ve developed enhancements to how Shield will detect repeated human spam comments.

For example, a SPAMer may post a comment and trigger our human SPAM scanner. But then they’ll fire off more comments which might bypass the same scanner. We’ll now use previous SPAM detections by Shield to inform future comments, too.

We also squashed a bug where Shield wasn’t properly honouring the “disallowed keywords” option built into WordPress itself.

#7 Custom Activity Logs and Events

Shield covers a lot of areas when it comes to monitoring events that happen on a WordPress site. But we typically don’t cover 3rd party plugins.

So, based on the feedback from a number of interested customers, we’ve added the ability for any PHP developer to add custom events to Shield’s Activity Logs.

When might you find that useful?

You could, for example, track WooCommerce orders, or you could be facing a particularly menacing visitor that repeats an undesireable action on your site that’s not covered by Shield, and decide to block their IP.

You can do whatever you want with this, though you should always take care when allocating offenses to actions as you may inadvertently block legitimate users.

#8 All-New Guided Setup Wizard

When first installing a platform like Shield Security for WordPress, it can be a little overwhelming. Shield is a large plugin, with many features, tools and options.

We’ve had a “Welcome Wizard” in Shield for a while, but it was a little rough around the edges. For this release we decided to revamp it and provide a new guided setup wizard, helping newcomers get up-to-speed more quickly.

Anyone can access the Guided Setup from the Super Search Box (search: “Wizard”), or from the Shield > Tools menu.

A Change To Minimum Supported WordPress Version

We try to make Shield Security as backward-compatible as possible, while it makes sense to do so.

However, this means that our code development and testing must reflect this and means that the burden of support increases the farther back we support older versions.

Our Telemetry data suggests that there are no WordPress sites below version 4.7 running the Shield plugin. Of course, we can only go on what data has been sent to us. But we have to draw the line somewhere, and with Shield v16, we’re drawing the line at WordPress 4.7.

As more data comes through and time marches on, we’ll gradually increase our minimum requirements so we strongly suggest you keep your WordPress sites, and hosting platforms as up-to-date as possible.

Comments, Feedback and Suggestions

A lot of work has gone into this release that will, we hope, improve security for all users by making it much easier to see what’s going on and what areas need improved. The Security Rules Engine is one of our most exciting developments to-date and we can hardly wait to get the first iteration into your hands and start further development on it.

As always, we welcome your thoughts and feedback so please do feel free to leave your comments and suggestions below.

Source :
https://getshieldsecurity.com/blog/wp-shield-security-pro-release-16-1/

ShieldPRO 16.1.0 Upgrade Guide

ShieldPRO 16.1.0 for WordPress is a major release packed with many changes and improvements, including UI enhancement, adding integration with CrowdSec and the ability to permanently block IP any much more.

This guide outlines what have been added/removed, changed, or improved and what fixes we’ve made.

Firstly, we’re going to explain what major changes are made and which options you’d need to review.

New Added Features

For 16.1.0 release we added

With the CrowdSec integration, your WordPress sites will have access to intelligence about malicious IP addresses before they’ve ever accessed your website. (This intelligence will have already been gathered for you by other websites.)

This reduces that “window” available to malicious bots to zero.

The settings can be found under the IP Blocking section:

There are 2 options available

  1. CrowdSec IP Blocking – how Shield should block requests from IP addresses found on CrowdSec’s list of malicious IP addresses.
  2. CrowdSec Enroll ID – link site to your CrowdSec console by providing your Enroll ID.

There is now the option to log custom events to Shield’s Activity Log. It’s impossible that Shield can log every possibly event for every plugin and scenario, so you can now add logging for all your desired site events. This is an advanced option and will require professional software development experience to implement. 

  • Logging: App Password Creation

Shield now captures creation of new Application Passwords in the Activity Log.

  • Shield’s Super Search Box

This search box will look for almost anything you need and provide you with links directly to the item in question. 

Currently you can search for:

  • Specific configuration options
  • Tools such as Import/Export, Admin Notes, Debug
  • Logs such as Activity Logs and Traffic Logs
  • IP Rules
  • IP addresses – it’ll open a popup in-situ to review the data Shield holds on any particular IP
  • External links such as Shield’s homepage, Facebook page, helpdesk, CrowdSec etc.

The Super Search Box is accessible and visible from every page inside the plugin.

Enabling the Shield Beta Access option allows you to gain access to beta versions of the Shield Security plugin.

  • All-New Guided Setup Wizard

For this release we revamped it and provide a new guided setup wizard, helping newcomers get up-to-speed more quickly.

You can access the Guided Setup from the Super Search Box (search: “Wizard”), or from the Shield > Tools menu.

For whitelisted IP addresses, there are no restrictions for the user related with that IP whatsoever –  none of the setting will apply to that IP, including the hiding login URL. 

We added a special notice for a user with a whitelisted IP:

Changes

Change 1: Improved UI

We’ve done some work to reduce full page reloads so that you can stay “where you are” while viewing the contents of another page.

In particular we’re referring to “Options/Configuration” pages. Links to such areas will now open in an overlay, letting you keep your current page active while you review and adjust settings.

Example

Also, IP analysis dialog now opens in an overlay, for example:

Another UI enhancement is a new top title bar across every page of the plugin, letting you see more clearly where you are and with some important links to help and other resources.

Example

Change 2: Completely New IP Rules and Blocking Engine

This release, spurred on by our CrowdSec integration, sees the much-needed overhaul of our IP management system. It’s smarter and more versatile and altogether much faster.

We also made some UI enhancements on the Management & Analysis section:

  • “Manage IP” section is renamed to “IP Rules”
  • IP blocking and bypass list are merged and a new table is used now
  • IP Analysis dialog is now separated and can be loaded for each IP directly from within IP Rules, Activity Log, and Traffic Log. Example, loading from within IP Rules:

  • “Reset” option added into the IP analysis dialog

  • Manual adding IP to the block or bypass list is merged now and can be accessed from within “Add New IP” option:
  • Manually or auto blocked IP can be now permanently blocked

    You can do this by manually adding IP to the block list or directly from within IP analysis dialog

Change 3: Improved Build Custom Charts option

The Shield event(s) are now displayed in a form of list. Selecting desired events is much easier now.



Improvements

For 16.1.0 release we’ve made the following improvements

  • Improved and Faster Scan Results Display

    We’ve redesigned how the scan results are built so it’s faster and lighter on your browser and on the server itself.

    Eliminated errors and slow processing when displaying scan results pages for large datasets. Shield now uses highly optimised queries to request only the records required to display the current table page.
  • Improved Human SPAM Detection
    We’ve added some enhancements on how Shield will detect repeated human spam comments.

    We also squashed a bug where Shield wasn’t properly honouring the “disallowed keywords” option built into WordPress itself.
  • A change to minimum supported WordPress version: 4.7
    Based on Shield telemetry data, we’re pushing our minimum supported WordPress version up to 4.7. We’ll continue to push this upwards as usage data suggests it make sense to do so.
  • Protection Against Unauthorised Deactivation
    The Security Admin feature that protects against unauthorised deactivation has been further strengthened with offenses.
  • Shield Navigation Bar
    Shield offer a much better navbar on the dashboard with built-in search, helpdesk links and updates.

Removed Options

For 16.1.0 release we removed the following options

  • Auto Block Expiration (under Config > IP Blocking section) we removed “1 minute” option.
  • Leading Schema Firewall Rule
    This rules flags too many false positives for members.

Fixes

For 16.1.0 release we’ve made various fixes

  • Mitigate a fatal error caused by the latest wpForo plugin passing NULL to locale filters.
  • Bug when specifying a particular list when adding/removing an IP address using WP-CLI.
  • Shield no longer attempts to solve the issue of invalid ‘from’ email addresses on a WordPress site.

For more information on Shield 16.1.0 release, read this blog article here.

Source :
https://help.getshieldsecurity.com/article/476-shieldpro-1610-upgrade-guide

How to set up the Surveillance Station of QNAP NAS?

Introduction

To satisfy the increasing demand for embedded network surveillance solutions on NAS, QNAP unveiled a value-added application ‘Surveillance Station’ on its All-in-One Turbo NAS Series. The Surveillance Station enables users to configure and connect many IP cameras at the same time and manage functions including live audio & video monitoring, recording, and playback. Installation and configuration can be easily carried out remotely in a web browser in a few steps. Various recording modes are provided: continuous recording, motion-detection recording, and scheduled recording. Users can flexibly define the recording settings according their security plans.
The Surveillance Station supports a large number of IP camera brands. You can find a list of supported cameras at: https://www.qnap.com/compatibility.

Contents

  • Plan your home/office network topology
  • Set up the IP Cameras
  • Configure the Surveillance Station on the QNAP NAS
  • Configure Alarm Recording on the QNAP NAS
  • Play Video Files from the Surveillance Station

Plan Your Home/Office Network Topology

Write down your plan of the home/office network before starting to set up the surveillance system. Consider the following when doing so:

  • The IP address of the NAS
  • The IP address of the cameras
  • The IP address of your router and the wireless SSID

Your computer, the NAS, and the IP cameras should be installed to the same router in LAN. Assign fixed IP addresses for the NAS and the IP cameras.
For example:

  • The LAN IP of the router: 192.168.1.100
  • Camera 1 IP: 192.168.1.10 (fixed IP)
  • Camera 2 IP: 192.168.1.20 (fixed IP)
  • NAS IP: 192.168.1.60 (fixed IP)

Set up the IP Cameras

Configure the IP address for both IP cameras using the following steps.
You can download a camera IP Finder from official website of your camera’s vendor.
The name of the IP finder may differ between vendors. IP Finder is a utility that helps you search for the IP address of the camera.
CONNECT the IP camera to your home/office network with a network cable and run the IP Finder. Set the IP address of the cameras so that they are on the same LAN as the computer. You will then be able to login to the configuration page of the camera with a web browser. Enter the IP address of the first camera as 192.168.1.10. The default gateway should be set as the LAN IP of the router (192.168.1.100 in our example).

Note: The default IP and ID of administrator may differ based on what camera model is used.

ENTER the web configuration page of the IP camera.
You will then be able to view the monitoring image.

GO to ‘Network/ Network’ and check the IP settings of the camera.

NEXT, if you are using a Wireless IP CAM, please go to “Network/Wireless” and configure the wireless setting of your camera. Please ensure the camera’s settings are completed.

Repeat the above steps to set up the second camera.
To summarize, so far you have finished the following settings:

  • Camera 1 IP: 192.168.1.10
  • Camera 2 IP: 192.168.1.20

Note:
If you forget the camera settings, please press the reset button at the back of the camera for 5-10 seconds. The camera will be restored to default settings. You can then set the IP address and login to the camera’s configuration page with using the default login name and password. The reset function may differ by the brand of the camera. Please refer to the camera’s user manual in advance.

Configure the Surveillance Station on the QNAP NAS

Go to “Control Panel” > “System Settings” >”Network” > “TCP/IP” and press the “Edit” button to specify a fixed IP to the NAS: 192.168.1.60. The default gateway should be the same as the LAN IP of your router, which is 192.168.1.100 in our example.

Install Surveillance Station

  • Auto installation: Go to “App Center” > “Surveillance” > “Surveillance Station” and click “Add to QTS” to start installation.
  • Manual installation: Download the Surveillance Station QPKG from the App Center on the QNAP website. Then you can install it by clicking the “Install Manually” button and by selecting the location of the Surveillance Station QPKG to start installing.

Please note: To ensure proper operations of Surveillance Station, we recommend rebooting the Turbo NAS after its installation is completed.

In the Surveillance Station, please go to “Settings” and select “Camera 1” then click “” to add the camera configuration, e.g. name, model, IP address, recording setting and recording schedule.

In our demonstration we will assign the following IPs to each camera:
Camera 1 IP: 192.168.1.10
Camera 2 IP: 192.168.1.20

Note:
Before applying the settings, you may click “Test” on the right to ensure the connection to the IP camera is successful.

You can enable or change the recording option of the camera in next page. Click “next” to move to the next page.

On this page, you will see the “Schedule Settings.” In the table, 0~23 represents the time period. For example, 0 means 00:00~01:00, 1 means 01:00~02:00. You can set a continuous recording in any period that you want.

Then you will see the “Confirm Settings” on the next page.

After you have added the network cameras to the NAS, go to the “Monitor” page. The first time you access this page by browser, you have to install the ActiveX control (QMon.cab) in order to view the images of Camera 1 and Camera 2.

Note:
You can use the Surveillance Station in Chrome, Firefox or IE. The browser will prompt you to install the “ActiveX control” (QMon.cab) before using Monitor or Playback functions. Please follow the on-screen instructions to complete the installation.

Note:
When you click on the monitoring screen of a camera, the frame will become orange. You can use the s configuration page.
In Surveillance Station 5, there is a new feature called “Instant Playback”. You can click the floating button to play recording and find recent event.

Configure Alarm Recording on the QNAP NAS

The Surveillance Station supports alarm recording by schedule. To use this function, go to “Camera Settings” > “Alarm Settings” in the Surveillance Station. You could select ‘Traditional Mode’ to do basic configurations or ‘Advanced Mode’ to define advanced alarm events.

  • Traditional Mode :
    You may define criteria enabling alarm recording then click ‘Apply’ to save the changes.
  • Advanced Mode :
    You may select the event on the left side and add an action on the right side by clicking “Add”.

Then you may choose the action type you need for this event.

The event “Motion Detection” has a corresponding action “Recording”.

Play Video Files from the Surveillance Station

You have to click or to enter the playback page and follow the steps below to play the video files on the remote Surveillance Station.

1. Drag and drop camera(s) from the server/camera tree to the respective playback window(s) to select the channel(s) for playback.

2. Select playback date from.You can examine each channel to know the time range when the files were recorded for each IP camera. The blue cells indicate regular recording files and the red cells indicate alarm recording files. If it is blank, it means no files are recorded at that time.

3. Clickto start the playback. You can control the speed and playback direction by dragging the button to right or left on the shuttle bar.

4. Specify the time to play back the recording files at that moment. You can view the preview image on the timeline bar to search the moment you want to play.

5. Clickto control all the playback windows to play back the recording files. When this function is enabled, the playback options (play, pause, stop, previous/next frame, previous/next file, speed adjustment) will be applied to all the playback windows.

Source :
https://www.qnap.com/en/how-to/tutorial/article/how-to-set-up-the-surveillance-station-of-qnap-nas

How to set up myQNAPcloud to remotely access a QNAP NAS

Requirements

Register your NAS with myQNAPcloud

  1. Log in to your QNAP NAS.
  2. Open myQNAPcloud.
  3. Click Get Started.

    The Welcome to myQNAPcloud! window appears.
  4. Follow the steps to register your NAS. Click Next to move to the next step.
    1. Enter your QNAP ID and Password.
    2. Enter a Device name for your NAS.
      Note: This name is used to identify your NAS on myQNAPcloud and must be unique across all users.
    3. Choose what NAS services will be enabled and the Access Control setting.

      Your device is registered on myQNAPcloud.

      A summary page displays all the registration details and services guidelines of your NAS.

Remotely access your QNAP NAS with myQNAPcloud

  1. Go to https://www.myqnapcloud.com/.
  2. Sign in using your QNAP Account.
    Note: If you are already signed in you are automatically redirected to My Devices .
  3. Go to My Devices.
    The devices registered to your QNAP Account are displayed.
  4. Click the ”  ” button next to the device to display the device IP and SmartURL.
  5. Click SmartURL.

    A login page for your NAS appears.

Source :
https://www.qnap.com/en/how-to/tutorial/article/how-to-set-up-myqnapcloud-to-remotely-access-a-qnap-nas

Moving the Mission Forward: Mandiant Joins Google Cloud

Google’s acquisition of Mandiant is now complete, marking a great moment for our team and for the security community we serve.

As part of Google Cloud, Mandiant now has a far greater capability to close the security gap created by a growing number of adversaries. In my 29 years on the front lines of securing networks, I have seen criminals, nation states, and plain bad actors bring harm to good people. By combining our expertise and intelligence with the scale and resources of Google Cloud, we can make a far greater difference in preventing and countering cyber attacks, while pinpointing new ways to hold adversaries accountable.  

When I founded Mandiant Corporation in 2004, we set out to change how businesses protected themselves from cyber threats. We felt the technologies people depended on to defend ultimately failed to innovate at the pace of the attackers. In order to deliver cyber defenses as dynamic as the threats, we believed you had to have your finger on the pulse of adversaries around the world. To address this need, we set out to respond to as many cyber security breaches as possible. We wanted to learn first-hand how adversaries were circumventing common safeguards with new and novel attacks; monitor the development and deployment of attacker tools, their infrastructure, and their underground economies; and study the attacker’s targeting trends.

Armed with this knowledge and experience, we felt we were best positioned to close the gap between the offense and the defense in the security arms race.  

As we investigated thousands of security incidents over the years, we honed the deep expertise required to find the proverbial needle in the haystack: the trace evidence that something unlawful, unauthorized, or simply unacceptable had occurred. We believed this skill was the foundation to automating security operations through software, so that organizations and governments around the world could easily implement effective security capabilities. 

By joining forces with Google Cloud, we can accelerate this vision. I am very excited that Mandiant and Google Cloud can now work together to leverage our frontline intelligence and security expertise to address a common goal: to relentlessly protect organizations against cyber attacks and provide solutions that allow defenders to operate with confidence in their cyber security posture. More specifically, we can leverage our intelligence differentiator to automate security operations and validate security effectiveness.

Mandiant Remains Relentless

While we are now part of Google Cloud, Mandiant is not going away—in fact, it’s getting stronger. We will maintain our focus on knowing the most about threat actors and extend our reputation for delivering world-class threat intelligence, consulting services, and security solutions. 

Automating Security Operations

Today’s announcement should be welcome news to organizations facing cyber security challenges that have accelerated in frequency, severity, and diversity. I have always believed that organizations can remain resilient in the fight against cyber threats if they have the right combination of expertise, intelligence, and adaptive technology. 

This is why I am a proponent of Google Cloud’s shared fate model. By taking an active stake in the security posture of customers, we can help organizations find and validate potential security issues before they become an incident. Google Cloud and Mandiant have the knowledge and skills to provide an incredibly efficient and effective security operations platform. We are building a “security brain” that scales our team to address the expertise shortage.

Validating Security Effectiveness

Google Cloud’s reach, resources, and focus will accelerate another Mandiant imperative: validating security effectiveness. Organizations today lack the tools needed to validate the effectiveness of security, quantify risk, and exhibit operational competency. Mandiant is working to provide visibility and evidence on the status of how effective security controls are against adversary threats. With this data, organizations have a clear line of sight into optimizing their individual environment against relevant threats.

Advancing Our Mission

Google Cloud has made security the cornerstone of its commitment to users around the world, and the Mandiant acquisition underscores that focus.

We are thrilled to continue moving our mission forward alongside the Google Cloud team. Together, I believe Mandiant and Google Cloud will help reinvent how organizations protect, detect, and respond to threats. This will benefit not only a growing base of customers and partners, but the security community at large.

You can learn more about this milestone moment and the exciting opportunities ahead in this blog post by Google Cloud CEO Thomas Kurian, “Google + Mandiant: Transforming Security Operations and Incident Response.”

Source :
https://www.mandiant.com/resources/blog/mandiant-joins-google-cloud

Top 5 Content Optimization Tools for SEO

It is necessary to use content optimization tools to rank higher on SERPs. Optimizing your blog content and web pages using the SEO content optimizer is vital to the success of your content SEO strategy because you need to keep an eye on your competitors. In this post, let’s learn with seobase what content optimization is and what the best content optimization tools are.

What Is Content Optimization?

Understanding and improving content performance to interact with audience intentions is crucial to getting the number of clicks and traffic you aim for. Getting a higher ranking in search engine results pages (SERPs) and improving the readability of the content is not a simple process but is also not impossible. Now, many content optimization tools facilitate the content optimization process.

Here are some things that you need to optimize your content to address them:

  • Customer Needs: your content needs to adapt to the customer’s changed needs. 
  • Search Intent: your content should be optimized to meet user intent 
  • Competitors: it’s a risk of falling behind if your content is not optimized. 
  • Search Engine Updates: static content will lose relevance as search engine updates make a piece of content irrelevant.
  • Market Trends: your content needs to stay current if you want to rank above your competitors.

Top 10 Content Optimization Tools For SEO

Searching for specific content may take a long time to arrive at valuable and helpful content. Here comes your role; you have to work to benefit your audience and not make them spend a lot of time getting some information. Dozens of content optimization tools are available on the market to help you write quality content on your blog or landing pages. seobase listed the 5 best content optimization tools you can use to research, identify, and optimize content for your blog or web pages right now.

content optimization solutions

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Google Search Console

Google Search Console (GSC) is a great free tool to analyze SERPs performance of your site and content. Moreover, it contains cutting-edge features helping you know page speed, and structured data could impact your online performance. Furthermore, you can define the user intent and be aware of the organic traffic with impression and click data of specific queries. 

However, you can’t filter multiple search query terms to determine keyword cannibalization or misspellings quickly. In addition, it doesn’t display a complete SEO backlink profile. Here are a few says GSC to optimize your content marketing strategy: 

  • Keyword For Each Page.
  • Content Popularity.
  • Find Content Gaps.
  • Customer Search Intent.

seobase SEO Tools

seobase serves 15,000+ satisfied customers globally. Leaders of many industries rely on seobase for rank tracking and SERPs analysis. You can create your search tracking in seconds and get daily updates on how your website performs across search engines. 

Furthermore, you can track desktop and mobile platforms to get a full picture of your site’s performance. All of seobase SEO tools will allow you to create a quality piece of content. You can explore your target keywords and use them to optimize your content to meet the audience’s needs. Here are some of the seobase SEO content tools and features: 

  • Keyword explorer tool
  • SERP checker tool
  • Rank Tracker tool
  • Site profiler tool
  • Backlink checker tool

content optimization solutions

Grammarly

Content marketers need to create a quality piece of content to drive organic traffic and rank high on SERPs. However, that content must be readable to engage with the target audience, Grammarly offers this. 

Grammarly is one of the most critical content optimization solutions. Grammarly makes content optimization much more manageable by offering detailed, real-time suggestions for improving content quality. The content optimizer doesn’t miss any spelling or grammar errors unless it fixes them immediately.

It offers you edits and suggestions using AI support to improve your choice of words and the context and tone of the content. As a content optimizer for search engine algorithms, Grammarly uses contextual cues and typing tone as ranking factors.

Hemingway Editor

Hemingway Editor helps you write better content and drive traffic and more website visitors. It is a free online tool to see if it has everything you need to make high-quality content. 

The tool allows you to find the common grammatical issues and sentence structure that can distract your readers. In addition, it enhances the readability level. 

The Hemingway Editor is such an efficient content optimization tool. However, it lacks a widget for Chrome and Safari. As a result, you must copy/paste your content manually to the online or desktop program to check it. 

The Editor tool is AI-powered, but it only uses a handful of grammar choices when grading your content, so you could be missing other mistakes if you depend only on this tool. The tool doesn’t offer suggestions on how to fix the problem for the errors highlighted by the tool. This can be disturbing when you need to resolve issues quickly.

Google Docs

Google Docs is not the first content optimization tool that comes to your mind when you think about content optimization solutions. However, it offers features like a word processor, spreadsheets, and forms so you can communicate with your team and keep your projects on track.

Content marketers always seek the easiest way to manage multiple projects at once. Sometimes the content creators need to keep a list of dozens of topics to expand or manage writers. Google Docs gives content writers what they need exactly to help them and their teams to produce optimized content.

Conclusion

Choosing the best content optimization tools suitable for growing your business and making the most of your marketing budget is not impossible, but it is challenging. You can always stay informed of previously published content by using Google Search Console and other tools to get actual performance metrics. seobase provides you with the necessary SEO content optimization solutions to improve the content that you publish on your website.

Related Articles

How To Optimize Your Content In SEO?

What Are Search Engines, and How Do They Work?

6 Ways to use Rank Tracker for SEO

On-page SEO for Beginners

Website SEO Optimization for alternative search engines

Source :
https://seobase.com/top-5-content-optimization-tools-for-seo/

How to Do Niche Keyword Research?

SEO Niche keywords research is your way to attract your audience. The niche keywords are the particular long-tail keywords related to a specific industry. You can find your best niche keywords list using the best online SEO niche search tool. Do you know how valuable for your SEO plan to tailor your pay-per-click campaigns to niche keywords list and not just general and trending terms? It is challenging for general or short tail keywords to rank on the first page on search engines such as Google, especially on a new site.

When starting to manage a new venture, it can be challenging to predict the impact of a new research campaign on your industry niche. As a result, searching niche keywords is the perfect solution to avoid any risks that may occur and affect your growth.

In this post, seobase presents how to research keywords for a niche using the niche research tools and how to find a niche keywords list. 

Use a seobase Keyword Research Tool to Find Niche Keywords

Choosing an adequate and effective niche search tool is just as important and valuable as determining and choosing your SEO niche. Let’s say you decided to create a site that provides SEO services like seobase. In this case, you may have already decided that your website targets the SEO niche.

It may not matter much how much you know about the SEO industry, whether with a high level of experience or a lack of knowledge. This means that understanding which keywords will be profitable for you early on can be quite a challenge.

Since your website is a rookie site, you don’t have much historical data to use as an indicator of future performance. The seobase Keyword Explorer Tool is the ideal and most effective niche search tool for the initial niche keywords research and creating a niche keywords list.

Take advantage of the seobase Keyword Explorer Tool features, learn how to find niche keywords, and try to create an extensive niche keywords list. It may include forms of SEO niche keywords that you may not be able to come up with on your own, but the tool does.

how to research keywords for a niche

Refine Your Niche Keyword List

You need to realize that the niche keywords list you take from niche research tools is just suggestions. So it’s critical to find a compelling way to refine your niche keyword research list. There are several ways to refine your SEO niche keywords list when adding a keyword or URL: 

  • Your keyword list should be as specific to your website’s SEO niche.
  • Choose the relevant niche keywords for your industry. 
  • Don’t include keywords to use on your content randomly.
  • It would help you find the lowest difficulty keywords on a rookie website. 

The niche keywords list is a vital SEO factor that you need to use carefully to not target the wrong audience. See How to Find Best SEO Keywords: The Complete Guide

niche keywords

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Determine How Competitive Your Keywords Are

As we mentioned in the previous step, you have to know how difficult it is for niche keywords to SEO. Analyze how competitive each keyword you have in the niche keywords list. 

Your key to ranking on search engines always starts with using the least difficult keywords.

Don’t choose the most difficult niche keywords because they have a high volume. If you think about it this way, it can be difficult if not impossible to arrange.

If you choose less difficult niche keywords, even if they are only at volume 10, the ten visits you will get per month and counting all the keywords you will use over the month, the total clicks and visits will ultimately be rewarding.

how to research keywords for a niche

Niche Keyword Research: Conclusion

Successful keyword targeting requires constant monitoring and modification, especially niche keyword research. It is essential to know that niche research tools return a keyword does not mean that you will be able to rank on search engines necessarily.

The traffic you send from search engines will not end up converting just because you used the niche keywords list. However, SEO checkpoints are well implemented to get optimum results. Moreover, you can use the SEO services of the seobase platform.

Source :
https://seobase.com/how-to-do-niche-keyword-research/

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