New Cache Side Channel Attack Can De-Anonymize Targeted Online Users

A group of academics from the New Jersey Institute of Technology (NJIT) has warned of a novel technique that could be used to defeat anonymity protections and identify a unique website visitor.

“An attacker who has complete or partial control over a website can learn whether a specific target (i.e., a unique individual) is browsing the website,” the researchers said. “The attacker knows this target only through a public identifier, such as an email address or a Twitter handle.”

The cache-based targeted de-anonymization attack is a cross-site leak that involves the adversary leveraging a service such as Google Drive, Dropbox, or YouTube to privately share a resource (e.g., image, video, or a YouTube playlist) with the target, followed by embedding the shared resource into the attack website.

This can be achieved by, say, privately sharing the resource with the target using the victim’s email address or the appropriate username associated with the service and then inserting the leaky resource using an <iframe> HTML tag.

In the next step, the attacker tricks the victim into visiting the malicious website and clicking on the aforementioned content, causing the shared resource to be loaded as a pop-under window (as opposed to a pop-up) or a browser tab — a method that’s been used by advertisers to sneakily load ads.

This exploit page, as it’s rendered by the target’s browser, is used to determine if the visitor can access the shared resource, successful access indicating that the visitor is indeed the intended target.

The attack, in a nutshell, aims to unmask the users of a website under the attacker’s control by connecting the list of accounts tied to those individuals with their social media accounts or email addresses through a piece of shared content.

In a hypothetical scenario, a bad actor could share a video hosted on Google Drive with a target’s email address, and follow it up by inserting this video in the lure website. Thus when visitors land on the portal, a successful loading of the video could be used as a yardstick to infer if their victim is one among them.

anonymity

The attacks, which are practical to exploit across desktop and mobile systems with multiple CPU microarchitectures and different web browsers, are made possible by means of a cache-based side channel that’s used to glean if the shared resource has been loaded and therefore distinguish between targeted and non-targeted users.

Put differently, the idea is to observe the subtle timing differences that arise when the shared resource is being accessed by the two sets of users, which, in turn, occurs due to differences in the time it takes to return an appropriate response from the web server depending on the user’s authorization status.

The attacks also take into account a second set of differences on the client-side that happens when the web browser renders the relevant content or error page based on the response received.

“There are two main causes for differences in the observed side channel leakages between targeted and non-targeted users – a server-side timing difference and a client-side rendering difference,” the researchers said.

Cache Side Channel Attack

While most popular platforms such as those from Google, Facebook, Instagram, LinkedIn, Twitter, and TikTok were found susceptible, one notable service that’s immune to the attack is Apple iCloud.

It’s worth pointing out the de-anonymization method banks on the prerequisite that the targeted user is already logged in to the service. As mitigations, the researchers have released a browser extension called Leakuidator+ that’s available for ChromeFirefox, and Tor browsers.

To counter the timing and rendering side channels, website owners are recommended to design web servers to return their responses in constant time, irrespective of whether the user is provisioned to access the shared resource, and make their error pages as similar as possible to the content pages to minimize the attacker-observable differences.

“As an example, if an authorized user was going to be shown a video, the error page for the non-targeted user should also be made to show a video,” the researchers said, adding websites should also be made to require user interaction before rendering content.

“Knowing the precise identity of the person who is currently visiting a website can be the starting point for a range of nefarious targeted activities that can be executed by the operator of that website.”

The findings arrive weeks after researchers from the University of Hamburg, Germany, demonstrated that mobile devices leak identifying information such as passwords and past holiday locations via Wi-Fi probe requests.

In a related development, MIT researchers last month revealed the root cause behind a website fingerprinting attack as not due to signals generated by cache contention (aka a cache-based side channel) but rather due to system interrupts, while showing that interrupt-based side channels can be used to mount a powerful website fingerprinting attack.

Source :
https://thehackernews.com/2022/07/new-cache-side-channel-attack-can-de.html

5 Key Things We Learned from CISOs of Smaller Enterprises Survey

New survey reveals lack of staff, skills, and resources driving smaller teams to outsource security.

As business begins its return to normalcy (however “normal” may look), CISOs at small and medium-size enterprises (500 – 10,000 employees) were asked to share their cybersecurity challenges and priorities, and their responses were compared the results with those of a similar survey from 2021.

Here are the 5 key things we learned from 200 responses:

— Remote Work Has Accelerated the Use of EDR Technologies

In 2021, 52% of CISOs surveyed were relying on endpoint detection and response (EDR) tools. This year that number has leapt to 85%. In contrast, last year 45% were using network detection and response (NDR) tools, while this year just 6% employ NDR. Compared to 2021, double the number of CISOs and their organizations are seeing the value of extended detection and response (XDR) tools, which combine EDR with integrated network signals. This is likely due to the increase in remote work, which is more difficult to secure than when employees work within the company’s network environment.

— 90% of CISOs Use an MDR Solution

There is a massive skills gap in the cybersecurity industry, and CISOs are under increasing pressure to recruit internally. Especially in small security teams where additional headcount is not the answer, CISOs are turning to outsourced services to fill the void. In 2021, 47% of CISOs surveyed relied on a Managed Security Services Provider (MSSP), while 53% were using a managed detection and response (MDR) service. This year, just 21% are using an MSSP, and 90% are using MDR.

— Overlapping Threat Protection Tools are the #1 Pain Point for Small Teams

The majority (87%) of companies with small security teams struggle to manage and operate their threat protection products. Among these companies, 44% struggle with overlapping capabilities, while 42% struggle to visualize the full picture of an attack when it occurs. These challenges are intrinsically connected, as teams find it difficult to get a single, comprehensive view with multiple tools.

— Small Security Teams Are Ignoring More Alerts

Small security teams are giving less attention to their security alerts. Last year 14% of CISOs said they look only at critical alerts, while this year that number jumped to 21%. In addition, organizations are increasingly letting automation take the wheel. Last year, 16% said they ignore automatically remediated alerts, and this year that’s true for 34% of small security teams.

— 96% of CISOs Are Planning to Consolidate Security Platforms

Almost all CISOs surveyed have consolidation of security tools on their to-do lists, compared to 61% in 2021. Not only does consolidation reduce the number of alerts – making it easier to prioritize and view all threats – respondents believe it will stop them from missing threats (57%), reduce the need for specific expertise (56%), and make it easier to correlate findings and visualize the risk landscape (46%). XDR technologies have emerged as the preferred method of consolidation, with 63% of CISOs calling it their top choice.

Download 2022 CISO Survey of Small Cyber Security Teams to see all the results.

Source :
https://thehackernews.com/2022/07/5-key-things-we-learned-from-cisos-of.html

Yoast SEO 19.3: Schema improvements, new word complexity assessment

Something has to be readable for machines and humans to understand it, right? Easy-to-read content has a greater chance of success as more people tend to understand it quickly. The same goes for machines — search engines rely on structured data to help them understand the meaning of your pages. In Yoast SEO 19.3, we’re bringing readability improvements to both humans and machines.

Schema structured data in Yoast SEO 19.3

You probably know the importance of structured data — search engines use it to grasp your content. They use those insights to determine if your content is valid for a rich result, visually highlighting it in the search results. But schema does other things as well.

A better way to handle images in the schema

In Yoast SEO 19.3, we’re improving how we handle images in our schema. If you want the proper pictures to show on your different output channels, you must be sure that search engines can find the right ones. We’ve changed the way we handled this.

At first, we relied on the OpenGraph image and Twitter image. The thing is, these often contain text to help them stand out on social media. On Google Discover, text on an image is not helpful and might hinder the performance of your post. Now, we output the textless featured image as the initial image for search engines to use. The main benefit is that services like Google Discover can use the right image — making your content shine! It increases the chance that your content will do well on Google Discover.

More robust handling of the webpage’s schema id

Yoast SEO comes with a thorough structured data implementation. From the start, we’ve been advocating using the id to tie all the different parts of a site together in one schema graph. In Yoast SEO 19.3, we’re improving how we handle the @id of the main schema WebPage node to be just the permalink for the current page. Doing this makes it easier for other plugins to build on our work.

Read our schema developer documentation to learn about our schema philosophy and best practices.

Yoast SEO Premium: New word complexity assessment to grade content

The readability analysis in Yoast SEO helps you to write content that is easy to read and quick to understand. We see excellent readability as a fundamental human right online. Sometimes, people accuse us of dumbing down content, but we like to turn that around — by making your content easier to read, you open it up for a lot more people.

For years, we used the Flesch Reading Easy score to give you a sense of how difficult a text would be to understand for users of different levels. This reading score works well, but it’s hard to make it more actionable. We’re introducing a new word complexity analysis that scans your content to see if you use too many complex words in your text.

Go Premium and get access to all our features!

Premium comes with lots of features and free access to our SEO courses!

Get Yoast SEO Premium »Only €99 EUR / year (ex VAT)

Word complexity is in beta and English only for now

One of the advantages of the complex word assessment is that it’s actionable. We can mark words that are complex according to our definition. The words we recognize as complex are, for the most part, complicated words that you might want to reconsider. By marking them in the text, you can easily change these to a more common alternative.

Of course, some words aren’t that difficult, but we still highlight them. Also, you might be in a situation where your keyphrase is considered a complex word. In rare cases, you might get a bit of duality in the feedback. That is one of the reasons we’re releasing the word complexity feature in Yoast SEO Premium beta and for English only.

The word complexity feature can highlight difficult words in your text

Flesch Reading Ease score moved to Insights tab

In Yoast SEO 19.3, you’ll notice that the Flesch Reading Ease score is no longer available in the readability section as it’s been replaced by the word complexity feedback. We haven’t removed it, but we’ve moved it to the Insights tab. Here, you’ll find the score and some other excellent insights into your content, like the word count, reading time, and the prominent words feature.

In the Yoast SEO Insights tab, you can find more information about your article

Enhancement to the crawl settings

The past two releases of Yoast SEO Premium saw the introduction and expansion of our new crawl settings. With these crawl settings, you can get better control over what search engines crawl and don’t crawl on your site. This is designed to help you decrease the baggage that WordPress comes with out of the box.

We’re not done with the crawl settings because we have many ideas to improve and expand these. In Yoast SEO Premium 18.9, we’re improving the handling of RSS feeds. We now add canonical HTTP headers from RSS feeds to their parent URLs (for instance, your homepage or specific categories or tags), so the feeds are less likely to appear in search results.

Update now to Yoast SEO 19.3

This is just a sampling of the changes and fixes to Yoast SEO 19.3. We have structured data updates, a new word complexity assessment in Yoast SEO Premium 18.9, improvements to the crawl settings, and more. Go download it now!

Source :
https://yoast.com/yoast-seo-july-12-2022/

Spectre and Meltdown Attacks Against OpenSSL

The OpenSSL Technical Committee (OTC) was recently made aware of several potential attacks against the OpenSSL libraries which might permit information leakage via the Spectre attack.1 Although there are currently no known exploits for the Spectre attacks identified, it is plausible that some of them might be exploitable.

Local side channel attacks, such as these, are outside the scope of our security policy, however the project generally does introduce mitigations when they are discovered. In this case, the OTC has decided that these attacks will not be mitigated by changes to the OpenSSL code base. The full reasoning behind this is given below.

The Spectre attack vector, while applicable everywhere, is most important for code running in enclaves because it bypasses the protections offered. Example enclaves include, but are not limited to:

The reasoning behind the OTC’s decision to not introduce mitigations for these attacks is multifold:

  • Such issues do not fall under the scope of our defined security policy. Even though we often apply mitigations for such issues we do not mandate that they are addressed.
  • Maintaining code with mitigations in place would be significantly more difficult. Most potentially vulnerable code is extremely non-obvious, even to experienced security programmers. It would thus be quite easy to introduce new attack vectors or fix existing ones unknowingly. The mitigations themselves obscure the code which increases the maintenance burden.
  • Automated verification and testing of the attacks is necessary but not sufficient. We do not have automated detection for this family of vulnerabilities and if we did, it is likely that variations would escape detection. This does not mean we won’t add automated checking for issues like this at some stage.
  • These problems are fundamentally a bug in the hardware. The software running on the hardware cannot be expected to mitigate all such attacks. Some of the in-CPU caches are completely opaque to software and cannot be easily flushed, making software mitigation quixotic. However, the OTC recognises that fixing hardware is difficult and in some cases impossible.
  • Some kernels and compilers can provide partial mitigation. Specifically, several common compilers have introduced code generation options addressing some of these classes of vulnerability:
    • GCC has the -mindirect-branch-mfunction-return and -mindirect-branch-register options
    • LLVM has the -mretpoline option
    • MSVC has the /Qspectre option

  1. Nicholas Mosier, Hanna Lachnitt, Hamed Nemati, and Caroline Trippel, “Axiomatic Hardware-Software Contracts for Security,” in Proceedings of the 49th ACM/IEEE International Symposium on Computer Architecture (ISCA), 2022.

Posted by OpenSSL Technical Committee May 13th, 2022 12:00 am

Source :
https://www.openssl.org/blog/blog/2022/05/13/spectre-meltdown/

Prepare for a New Cryptographic Standard to Protect Against Future Quantum-Based Threats

The National Institute of Standards and Technology (NIST) has announced that a new post-quantum cryptographic standard will replace current public-key cryptography, which is vulnerable to quantum-based attacks. Note: the term “post-quantum cryptography” is often referred to as “quantum-resistant cryptography” and includes, “cryptographic algorithms or methods that are assessed not to be specifically vulnerable to attack by either a CRQC [cryptanalytically relevant quantum computer] or classical computer.” (See the National Security Memorandum on Promoting United States Leadership in Quantum Computing While Mitigating Risks to Vulnerable Cryptographic Systems for more information).

Although NIST will not publish the new post-quantum cryptographic standard for use by commercial products until 2024, CISA and NIST strongly recommend organizations start preparing for the transition now by following the Post-Quantum Cryptography Roadmap, which includes:

  • Inventorying your organization’s systems for applications that use public-key cryptography.
  • Testing the new post-quantum cryptographic standard in a lab environment; however, organizations should wait until the official release to implement the new standard in a production environment.
  • Creating a plan for transitioning your organization’s systems to the new cryptographic standard that includes:
    • Performing an interdependence analysis, which should reveal issues that may impact the order of systems transition;
    • Decommissioning old technology that will become unsupported upon publication of the new standard; and
    • Ensuring validation and testing of products that incorporate the new standard.
  • Creating acquisition policies regarding post-quantum cryptography. This process should include:
    • Setting new service levels for the transition.
    • Surveying vendors to determine possible integration into your organization’s roadmap and to identify needed foundational technologies.
  • Alerting your organization’s IT departments and vendors about the upcoming transition.
  • Educating your organization’s workforce about the upcoming transition and providing any applicable training.

For additional guidance and background, CISA and NIST strongly encourage users and administrators to review:

Microsoft finds Raspberry Robin worm in hundreds of Windows networks

Microsoft says that a recently spotted Windows worm has been found on the networks of hundreds of organizations from various industry sectors.

The malware, dubbed Raspberry Robin, spreads via infected USB devices, and it was first spotted in September 2021 by Red Canary intelligence analysts.

Cybersecurity firm Sekoia also observed it using QNAP NAS devices as command and control servers (C2) servers in early November [PDF], while Microsoft said it found malicious artifacts linked to this worm created in 2019.

Redmond’s findings align with those of the Red Canary’s Detection Engineering team, which also detected this worm on the networks of multiple customers, some of them in the technology and manufacturing sectors.

Although Microsoft observed the malware connecting to addresses on the Tor network, the threat actors are yet to exploit the access they gained to their victims’ networks.

This is in spite of the fact that they could easily escalate their attacks given that the malware can bypass User Account Control (UAC) on infected systems using legitimate Windows tools.

Microsoft shared this info in a private threat intelligence advisory shared with Microsoft Defender for Endpoint subscribers and seen by BleepingComputer.

Raspberry Robin worm infection flow
Raspberry Robin worm infection flow (Red Canary)

Abuses Windows legitimate tools to infect new devices

As already mentioned, Raspberry Robin is spreading to new Windows systems via infected USB drives containing a malicious .LNK file.

Once the USB device is attached and the user clicks the link, the worm spawns a msiexec process using cmd.exe to launch a malicious file stored on the infected drive.

It infects new Windows devices, communicates with its command and control servers (C2), and executes malicious payloads using several legitimate Windows utilities:

  • fodhelper (a trusted binary for managing features in Windows settings),
  • msiexec (command line Windows Installer component),
  • and odbcconf (a tool for configuring ODBC drivers).

“While msiexec.exe downloads and executes legitimate installer packages, adversaries also leverage it to deliver malware,” Red Canary researchers explained.

“Raspberry Robin uses msiexec.exe to attempt external network communication to a malicious domain for C2 purposes.”

Security researchers who spotted Raspberry Robin in the wild are yet to attribute the malware to a threat group and are still working on finding its operators’ end goal.

However, Microsoft has tagged this campaign as high-risk, given that the attackers could download and deploy additional malware within the victims’ networks and escalate their privileges at any time.

Source :
https://www.bleepingcomputer.com/news/security/microsoft-finds-raspberry-robin-worm-in-hundreds-of-windows-networks/

Google patches new Chrome zero-day flaw exploited in attacks

Google has released Chrome 103.0.5060.114 for Windows users to address a high-severity zero-day vulnerability exploited by attackers in the wild, the fourth Chrome zero-day patched in 2022.

“Google is aware that an exploit for CVE-2022-2294 exists in the wild.,” the browser vendor explained in a security advisory published on Monday.

The 103.0.5060.114 version is rolling out worldwide in the Stable Desktop channel, with Google saying that it’s a matter of days or weeks until it reaches the entire userbase.

This update was available immediately when BleepingComputer checked for new updates by going into Chrome menu > Help > About Google Chrome.

The web browser will also auto-check for new updates and automatically install them after the next launch.

Google Chrome 103.0.5060.114

Attack details not revealed

The zero-day bug fixed today (tracked as CVE-2022-2294) is a high severity heap-based buffer overflow weakness in the WebRTC (Web Real-Time Communications) component, reported by Jan Vojtesek of the Avast Threat Intelligence team on Friday, July 1.

The impact of successful heap overflow exploitation can range from program crashes and arbitrary code execution to bypassing security solutions if code execution is achieved during the attack.

Although Google says this zero-day vulnerability was exploited in the wild, the company is yet to share technical details or a any info regarding these incidents.

“Access to bug details and links may be kept restricted until a majority of users are updated with a fix,” Google said.

“We will also retain restrictions if the bug exists in a third party library that other projects similarly depend on, but haven’t yet fixed.”

With this delayed release of more info on the attacks, Chrome users should have enough time to update and prevent exploitation attempts until Google provides additional details.

Fourth Chome zero-day fixed this year

With this update, Google has addressed the fourth Chrome zero-day since the start of the year.

The previous three zero-day vulnerabilities found and patched in 2022 are:

The one fixed in February, CVE-2022-0609, was exploited by North Korean-backed state hackers weeks before the February patch, according to the Google Threat Analysis Group (TAG). The earliest signs of in the wild exploitation was found on January 4, 2022.

It was abused by two North Korean-sponsored threat groups in campaigns pushing malware via phishing emails using fake job lures and compromised websites hosting hidden iframes to serve exploit kits.

Because the zero-day patched today is known to have been used by attackers in the wild, is it strongly recommended to install today’s Google Chrome update as soon as possible.

Source :
https://www.bleepingcomputer.com/news/security/google-patches-new-chrome-zero-day-flaw-exploited-in-attacks/

What is Shadow IT and why is it so risky?

Shadow IT refers to the practice of users deploying unauthorized technology resources in order to circumvent their IT department. Users may resort to using shadow IT practices when they feel that existing IT policies are too restrictive or get in the way of them being able to do their jobs effectively.

An old school phenomenon

Shadow IT is not new. There have been countless examples of widespread shadow IT use over the years. In the early 2000s, for example, many organizations were reluctant to adopt Wi-Fi for fear that it could undermine their security efforts. However, users wanted the convenience of wireless device usage and often deployed wireless access points without the IT department’s knowledge or consent.

The same thing happened when the iPad first became popular. IT departments largely prohibited iPads from being used with business data because of the inability to apply group policy settings and other security controls to the devices. Even so, users often ignored IT and used iPads anyway.

Of course, IT pros eventually figured out how to secure iPads and Wi-Fi and eventually embraced the technology. However, shadow IT use does not always come with a happy ending. Users who engage in shadow IT use can unknowingly do irreparable harm to an organization.

Even so, the problem of shadow IT use continues to this day. If anything, shadow IT use has increased over the last several years. In 2021 for example, Gartner found that between 30% and 40% of all IT spending (in a large enterprise) goes toward funding shadow IT.

Shadow IT is on the rise in 2022

Remote work post-pandemic

One reason for the rise in shadow IT use is remote work. When users are working from home, it is easier for them to escape the notice if the IT department than it might be if they were to try using unauthorized technology from within the corporate office. A study by Core found that remote work stemming from COVID requirements increased shadow IT use by 59%.

Tech is getting simpler for end-users

Another reason for the increase in shadow IT is the fact that it is easier than ever for a user to circumvent the IT department. Suppose for a moment that a user wants to deploy a particular workload, but the IT department denies the request.

A determined user can simply use their corporate credit card to set up a cloud account. Because this account exists as an independent tenant, IT will have no visibility into the account and may not even know that it exists. This allows the user to run their unauthorized workload with total impunity.

In fact, a 2020 study found that 80% of workers admitted to using unauthorized SaaS applications. This same study also found that the average company’s shadow IT cloud could be 10X larger than the company’s sanctioned cloud usage.

Know your own network

Given the ease with which a user can deploy shadow IT resources, it is unrealistic for IT to assume that shadow IT isn’t happening or that they will be able to detect shadow IT use. As such, the best strategy may be to educate users about the risks posed by shadow IT. A user who has a limited IT background may inadvertently introduce security risks by engaging in shadow IT. According to a Forbes Insights report 60% of companies do not include shadow IT in their threat assessments.

Similarly, shadow IT use can expose an organization to regulatory penalties. In fact, it is often compliance auditors – not the IT department – who end up being the ones to discover shadow IT use.

Of course, educating users alone is not sufficient to stopping shadow IT use. There will always be users who choose to ignore the warnings. Likewise, giving in to user’s demands for using particular technologies might not always be in the organization’s best interests either. After all, there is no shortage of poorly written or outdated applications that could pose a significant threat to your organization. Never mind applications that are known for spying on users.

The zero-trust solution to Shadow IT

One of the best options for dealing with shadow IT threats may be to adopt zero trust. Zero-trust is a philosophy in which nothing in your organization is automatically assumed to be trustworthy. User and device identities must be proven each time that they are used to access a resource.

There are many different aspects to a zero-trust architecture, and each organization implements zero-trust differently. Some organizations for instance, use conditional access policies to control access to resources. That way, an organization isn’t just granting a user unrestricted access to a resource, but rather is considering how the user is trying to access the resource. This may involve setting up restrictions around the user’s geographic location, device type, time of day, or other factors.

Zero-trust at the helpdesk

One of the most important things that an organization can do with regard to implementing zero trust is to better secure its helpdesk. Most organizations’ help desks are vulnerable to social engineering attacks.

When a user calls and requests a password reset, the helpdesk technician assumes that the user is who they claim to be, when in reality, the caller could actually be a hacker who is trying to use a password reset request as a way of gaining access to the network. Granting password reset requests without verifying user identities goes against everything that zero trust stands for.

Specops Software’s Secure Service Desk can eliminate this vulnerability by making it impossible for a helpdesk technician to reset a user’s password until that user’s identity has been proven. You can test it out for free to reduce the risks of shadow IT in your network.

Source :
https://thehackernews.com/2022/06/what-is-shadow-it-and-why-is-it-so-risky.html

Your Guide to WordPress Favicons

Recognition is crucial for your website to succeed. From creating a great logo to developing key messaging and delivering great content, the easier it is for visitors to recognize your brand, the better the chances they’ll remember your site and make the move from content curiosity to sales conversion.

But reliable recognition isn’t just about the big things — done well, even the smallest details of your WordPress website can help it stand out from the crowd and attract customer notice. This is the role of the favorite icon or “favicon” that’s used in web browser tabs, bookmarks, and on mobile devices as the app image for your site.

Not sure how favicons work or how to get them up and running on your site? We’ve got you covered with our functional guide to favicons — what they are, why they matter, and how to enable them in WordPress.

Grow Your Business With HubSpot’s Tools for WordPress Websites

If you would rather follow along with a video, here’s a walkthrough created by Elegant Themes:

https://youtube.com/watch?v=B4pmaGumOWY%3Ffeature%3Doembed

What is a WordPress Favicon?

The official WordPress support page defines a favicon as “an icon associated with a particular website or web page.” This description doesn’t do the term justice — in fact, favicons are everywhere and are intrinsically associated with your brand.

Let’s take a closer look at how favicons look and why they matter below. 

WordPress Favicon Size

The typical size of a WordPress favicon is 512 x 512 pixels. These icons are stored as .ico files in the root directory of your WordPress server.

But what does a favicon look like in real life? For a quick example, take a look at the browser tab of this webpage if you’re on a desktop or the area just under the address bar on your mobile device. Notice anything? That orange symbol with lines and circles is HubSpot’s favicon — and it shows up anytime you’re on our site.

In most cases, favicons are the same as brand logos scaled down to fit web and mobile browsers. Where this isn’t possible — such as cases where your logo is too complex or detailed — site owners typically opt for similar color schemes and thematic elements to ensure brand consistency.

Once you start seeing favicons you can’t unsee them; from webpages to tabs to bookmarks and mobile applications, the icon you choose for your favicon is inextricably linked to your site and your brand — so make sure you choose wisely.

Why Favicons Matter

Favicons are the visual currency of your brand. They’re everywhere — from browsers to bookmarks to mobile apps — and become an integral part of your site’s overall branding strategy.

As result, effective favicon design and deployment offers three broad benefits:

Improved Brand Recognition

Think of your favicon like your calling card — the icon needs to be simple, recognizable and consistent. The more places your favicon appears, the better, since this makes it easy for users to connect your WordPress site with your icon image.

Consistency is also key as users open multiple browser tabs and the available space for text descriptions naturally shrinks. Open enough tabs and all that’s left is — you guessed it — room for the favicon.

Increased Consumer Confidence

While visitors may not be able to define what a favicon is or how it works, these icons are inherently familiar. So familiar, in fact, that sites without favicons often stand out from the crowd for all the wrong reasons.

Much like relevant social media content and secure site connections, favicons are critical to boosting consumer confidence in the products or services you offer on your site.

Integrated Mobile Consistency

The impact of mobile devices can’t be ignored, with smartphones and tablets now outpacing desktops as the primary means of consumer online interaction. Favicons make it possible to ensure your brand easily translates to mobile — when users create website bookmarks on mobile home screens, your favicon stands in for the link.

Favicon Creation Guidelines

Not sure how to get started creating your site’s favicon? Let’s break down some best-practice guidelines.

1. Get the size right.

As noted above, favicons are typically 512 x 512 pixels in size. While it’s possible to use a larger WordPress favicon size, the platform will often ask you to crop the image down.

2. Keep it simple.

While it’s possible to add background colors and other customization to your favicon, keeping it simple is often the best choice. Here, simplicity includes opting for transparency over background colors and keeping the number of foreground colors in your favicon to one or two at most.

Ideally, your favicon will look almost identical to your brand’s logo — if that’s not possible, try to pull elements from your logo such as shapes or color schemes that help tie in your new favicon.

3. Choose wisely.

Site owners can update their favicon at any time, but it’s a good idea to keep the number of changes to a minimum. Here’s why: If users see a different favicon every time they log on to your website, they won’t have an opportunity to associate a specific image with your brand.

Bottom line? Better to go without a favicon until you find one that works for your site and that you don’t plan on changing.

How to Enable WordPress Favicons

To get your favicon up and running on your WordPress site, you’ve got three options:

  1. Use the Site Icon feature
  2. Install a favicon plugin
  3. Upload the new favicon yourself

Let’s break down each method in more detail.

1. Use the site icon feature.

As of WordPress version 4.3, the content management system (CMS) includes a Site Icon function that enables favicons. Simply prepare your image file — which can be a .jpeg, .ico, .gif or .png file — and head to the Administration page of your WordPress Site.

Next, click on “Appearance” and then “Customize”, then click “Site Identity.” Now, click “Select Image” under the Site Icon subheading and upload the file you’ve prepared. You should see a screen like this:

Using site icon feature in WordPress dashboard to create favicon

If you like the favicon you’ve created, no further action is required. If not, you can easily remove the file or upload a new image.

2. Install a favicon plugin.

You can also use a plugin — such as Favicon by RealFaviconGenerator — to create and deploy your favicon. This must-have WordPress plugin not only lets you customize your favicon but also ensures that multiple versions are created to satisfy the requirements of different operating systems and device versions.

As long as the image you upload to the plugin is at least 70 x 70 pixels, the RealFaviconGenerator will take care of the rest.

3. Upload the new favicon yourself.

If you’d rather do the legwork yourself, you can create and upload your own favicon to your WordPress site.

First, create an image that’s at least 16 x 16 pixels and is saved as a .ico file. Then, use an FTP client to upload this file to the main folder of your current WordPress theme — typically the same place as your wp-admin and wp-content folders.

While this should display your favicon in most web browsers, some older browser versions will require you to edit WordPress header HTML code. The result? DIY favicons aren’t recommended unless you’re familiar with more technical WordPress functions.

Final Favicon Thoughts

Whie favicons form only a small part of your WordPress website build, they’re critical for website recognition. Consistent and clear favicons make it easy for visitors to remember your site and carry this mental connection across desktop, tablet, and mobile devices.

Source :
https://blog.hubspot.com/website/wordpress-favicon#:~:text=WordPress%20Favicon%20Size&text=These%20icons%20are%20stored%20as,directory%20of%20your%20WordPress%20server.

What are the IP addresses for PayPal NVP/SOAP servers?

When API (Application Programming Interfaces) calls are made to the NVP/SOAP servers, PayPal strongly recommends that you use Domain Name Service (DNS) results with the default Time To Live (TTL) values, to determine the IP addresses of our servers.

PayPal does not recommend adding IPs to an allow list. If you must allow list the IP addresses for any of these domains, use the following ranges: 

  • 173.0.80.0/20
  • 64.4.240.0/21
  • 64.4.248.0/22
  • 66.211.168.0/22
  • 91.243.72.0/23

The above IPs are applicable to the following Live and Sandbox Endpoints:

LiveAPI Endpointsapi.paypal.com api-3t.paypal.com svcs.paypal.com Ipnpb.paypal.comSFTP Endpointsaccounts.paypal.com batch.paypal.com disputes.paypal.com reports.paypal.comPayflow Endpointsmanager.paypal.com  payflowlink.paypal.com  payflowpro.paypal.com  partnermanager.paypal.compayments-reports.paypal.com/reportingengine  paypalmanager.paypal.comregistration.paypal.comxml-reg.paypal.comInformative Domainnotify.paypal.com
SandboxAPI Endpointsapi.sandbox.paypal.comapi-3t.sandbox.paypal.comsvcs.sandbox.paypal.comIpnpb.sandbox.paypal.comSFTP Endpointsaccounts.sandbox.paypal.com batch.sandbox.paypal.com disputes.sandbox.paypal.com reports.sandbox.paypal.com dropzone.sandbox.paypal.comPayflow Endpointspilot-payflowpro.paypal.compilot-payflowlink.paypal.compayments-reports.paypal.com/test-reportingengineInformative Domainipn.sandbox.paypal.com

See also:

  • NVP/SOAP API developer documentation

    Source :
    https://www.paypal.com/us/smarthelp/article/what-are-the-ip-addresses-for-live-paypal-servers-ts1056
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