TeamViewer offers the possibility to activate Account Recovery based on the zero-trust principle.
This is a major security enhancement for your TeamViewer account and a unique offering on the market.
This article applies to all users.
What is Zero Knowledge Account Recovery
In cases where you cannot remember your TeamViewer Account credentials, you click on I forgot my password, which triggers an email with a clickable link that leads you to the option of resetting your password.
The regular reset process leads you to a page where you can set a new password for your account.
The Zero Knowledge Account Recovery acts as another layer of security for this process as the reset process requires you to enter the unique 64 characters Zero Knowledge Account Recovery Code for your account to prove your identity. Important to note is that this happens without any intervention and knowledge of the TeamViewer infrastructure.
Activate Zero Knowledge Account Recover
To activate Zero Knowledge Account Recovery please follow the steps below:
2. Click Edit profile under your profile name (upper right corner).
3. Go to Security in the left menu
4. Click the Activate Zero knowledge account recovery button
📌 Note: The password recovery code is a unique 64 characters code that allows you to regain access if you forgot your password. It is absolutely essential that you print/download your recovery code and keep this in a secure place.
⚠ IMPORTANT: Without the recovery code you won’t be able to recover your account. Access to your account will be irreversibly lost. The data is encrypted with the key and you are the only owner of this key. TeamViewer has no access to it.
5. A PopUp window appears sharing the above information. Click on Generate Recovery Code to proceed.
6. The Recovery Code is shown. You have to download or print the code as well as you tick the check box confirming that you acknowledge and understand that if you lose your zero knowledge account recovery code, you won’t be able to recover your password and you will lose access to your account forever
⚠ Do not tick the box unless you understand the meaning.
7. Once you either downloaded or printed the recovery code and ticked the acknowledge box, you can activate the Zero knowledge account recovery by clicking Activate.
Deactivate Zero Knowledge Account Recovery
To deactivate Zero Knowledge Account Recovery please follow the steps below:
2. Click Edit profile under your profile name (upper right corner).
3. Go to Security in the left menu
4. Click the Deactivate Zero knowledge account recovery button
5. A PopUp appears. You have to tick the check box confirming that you acknowledge and understand that if you will be deactivating your zero knowledge account recovery
6. Click Deactivate to deactivate the Zero Knowledge Account recovery for your TeamViewer Account.
Reset your password
To reset your password for your TeamViewer account, please follow the steps below: (More info here: Reset account password)
TeamViewer is designed to connect easily to remote computers without any special firewall configurations being necessary.
This article applies to all users in all licenses.
In the vast majority of cases, TeamViewer will always work if surfing on the internet is possible. TeamViewer makes outbound connections to the internet, which are usually not blocked by firewalls.
However, in some situations, for example in a corporate environment with strict security policies, a firewall might be set up to block all unknown outbound connections, and in this case, you will need to configure the firewall to allow TeamViewer to connect out through it.
TeamViewer ‘s Ports
These are the ports that TeamViewer needs to use.
TCP/UDP Port 5938
TeamViewer prefers to make outbound TCP and UDP connections over port 5938 – this is the primary port it uses, and TeamViewer performs best using this port. Your firewall should allow this at a minimum.
TCP Port 443
If TeamViewer can’t connect over port 5938, it will next try to connect over TCP port 443.
However, our mobile apps running on iOS and Windows Mobile don’t use port 443.
📌Note: port 443 is also used by our custom modules which are created in the Management Console. If you’re deploying a custom module, eg. through Group Policy, then you need to ensure that port 443 is open on the computers to which you’re deploying. Port 443 is also used for a few other things, including TeamViewer (Classic) update checks.
TCP Port 80
If TeamViewer can’t connect over port 5938 or 443, then it will try on TCP port 80. The connection speed over this port is slower and less reliable than ports 5938 or 443, due to the additional overhead it uses, and there is no automatic reconnection if the connection is temporarily lost. For this reason port 80 is only used as a last resort.
Our mobile apps running on Windows Mobile don’t use port 80. However, our iOS and Android apps can use port 80 if necessary.
Windows Mobile
Our mobile apps running on Windows Mobile can only connect out over port 5938. If the TeamViewer app on your mobile device won’t connect and tells you to “check your internet connection”, it’s probably because this port is being blocked by your mobile data provider or your WiFi router/firewall.
Destination IP addresses
The TeamViewer software makes connections to our master servers located around the world. These servers use a number of different IP address ranges, which are also frequently changing. As such, we are unable to provide a list of our server IPs. However, all of our IP addresses have PTR records that resolve to *.teamviewer.com. You can use this to restrict the destination IP addresses that you allow through your firewall or proxy server.
Having said that, from a security point-of-view this should not really be necessary – TeamViewer only ever initiates outgoing data connections through a firewall, so it is sufficient to simply block all incoming connections on your firewall and only allow outgoing connections over port 5938, regardless of the destination IP address.
Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what is less relevant. This guide tells you everything you need to know about site structure.
Site structure refers to organizing and arranging a website’s pages and content. It defines the information hierarchy within the site and serves as a roadmap for search engine crawlers. A well-structured site facilitates easy navigation, enhances user experience, and helps search engines like Google understand and effectively index the site’s content. This, in turn, can improve the site’s performance by making it easier for users to find and engage with the content. Ultimately, an optimized site structure helps achieve higher rankings, more traffic, and better conversion rates.
Importance for usability
The structure of your website significantly impacts the experience for your visitors (UX). If visitors can’t find the products and information they’re looking for, they’ll not likely become regular visitors or customers. In other words, you should help them navigate your site. A good site structure will help with this.
Navigating should be easy. You need to categorize and link your posts and products so they are easy to find. New visitors should be able to grasp what you’re writing about or selling instantly.
Importance of your site structure for SEO
A solid site structure vastly improves your chances of ranking in search engines. There are three main reasons for this:
a. It helps Google ‘understand’ your site
The way you structure your site will give Google vital clues about where to find the most valuable content on your site. It helps search engines understand what your site is mainly about or what you’re selling. A decent site structure also enables search engines to find and index content quickly. A good structure should, therefore, lead to a higher ranking in Google.
b. It prevents you from competing with yourself
On your site, you might have blog posts that are quite similar. If, for example, you write a lot about SEO, you could have multiple blog posts about site structure, each covering a different aspect. Consequently, Google won’t be able to tell which of these pages is the most important, so you’ll be competing with your content for high rankings. You should let Google know which page you think is most important. You need a good internal linking and taxonomy structure to do this, so all those pages can work for you instead of against you.
c. It deals with changes on your website
The products you sell in your shop will likely evolve. So does the content you’re writing. You probably add new product lines as old stock sells out. Or you write new articles that make old ones redundant. You don’t want Google to show outdated products or deleted blog posts, so you need to deal with these kinds of changes in the structure of your site.
Are you struggling with setting up your site’s structure? Don’t know the best strategy to link from one post to another? Check out our Site structure training, part of the Yoast SEO academy. Access to Yoast SEO academy is included in the price of Yoast SEO Premium. Before you know it, you’ll be able to improve your rankings by creating the best structure for your site!
How to set up the structure of your site
So, how do you construct a solid site structure? First, we’ll look at an ideal site structure and then explain how to achieve this for your site.
What’s an ideal site structure?
Let’s start by looking at an ideal situation: How should you organize your site if you’re starting from scratch? We think a well-organized website looks like a pyramid with several levels:
Homepage
Categories (or sections)
Subcategories (only for larger sites)
Individual pages and posts
The homepage should be at the top. Then, you have some sections or category pages beneath it. You should be able to file your content under one of these categories. You can divide these sections or categories into subcategories if your site is larger. Beneath your categories or subcategories are your pages and posts.
An ideal site structure looks like a pyramid. On top, you’ll find the homepage and, right below, the main sections or categories, possibly followed by subcategories. On the ground, you’ll find all the individual posts and pages.
Your homepage
On top of the pyramid is the homepage. Your homepage should act as a navigation hub for your visitors. This means, amongst others, that you should link to your most important pages from your homepage. By doing this:
Your visitors are more likely to end up on the pages you want them to end up on;
You show Google that these pages are important.
Further down this article, we’ll help you determine which pages are essential to your business.
Beware not to link too many pages from your homepage, which will cause clutter. And a cluttered homepage doesn’t guide your visitors anywhere. If you want to optimize your homepage further, you can do many other things. Read our article on homepage SEO to find out what.
Navigation
In addition to having a well-structured homepage, it’s also important to create a clear navigation path on your site. Your site-wide navigation consists of two main elements: the menu and the breadcrumbs.
The menu
First, let’s take a look at the menu. The website menu is the most common aid for navigation on your website, and you want to make the best possible use of it. Visitors use your menu to find things on your website. It helps them understand the structure of your website. That’s why the main categories on your site should all have a place in the menu on your homepage.
Furthermore, putting everything in just one menu is not always necessary. If you have a big site with lots of categories, this may clutter your website and makes your main menu a poor reflection of the rest of your site. Where it makes sense, creating a second menu is perfectly fine.
For instance, eBay has one menu at the top of the page – also called the top bar menu – and, in addition to that, a main menu. This top bar menu links to important pages that aren’t categories in the shop, like pages that relate to the visitor’s account on the site. The main menu reflects the most important product categories on eBay.
eBay has multiple ways to start navigating from the homepage
Finally, just like on your homepage, you shouldn’t add too many links to your menu. They will become less valuable for your users and search engines if you do.
Adding breadcrumbs to your pages can make your site’s structure even clearer. Breadcrumbs are clickable links, usually at the top of a page or post. Breadcrumbs reflect the structure of your site. They help visitors determine where they are on your site. They improve your site’s user experience and SEO, as you can read in our guide on breadcrumbs.
You can use one of the many breadcrumb plugins for your WordPress site. You can also use our Yoast SEO plugin, as we’ve implemented a breadcrumb functionality in our plugin as well.
Taxonomies
WordPress uses so-called taxonomies to group content; other CMSs have similar systems. The word ‘taxonomy’ is a fancy term for a group of things — website pages, in this case — that have something in common. This is convenient because people looking for more information on the same topic can find similar articles more easily. You can group content in different ways. The default taxonomies in WordPress are categories and tags.
Categories
You should divide your site’s blog posts or products into several categories. If these categories grow too big, you should divide these categories into subcategories to clear things up again. For example, if you have a clothing store and sell shoes, you can divide this category into subcategories: ‘boots’, ‘heels’, and ‘flats’. These subcategories contain products, in this case, shoes, of that specific type.
Adding this hierarchy and categorizing your pages helps your user and Google make sense of every page you write. Add your main categories to your site’s menu when implementing your category structure.
Your site’s structure will also benefit from adding tags. The difference between a category and a tag mostly concerns structure. Categories are hierarchical: you can have subcategories and even sub-subcategories. Tags, however, don’t have that hierarchy. Tags say: “Hey, this article or product has a certain property that might interest a visitor.” Think of it like this: categories are the table of contents of your website, and tags are the index. A tag for the online clothing store mentioned above could be a brand, for instance, Timberlands.
Try not to create too many tags. You’re not structuring anything if you add a new unique tag to every post or article. Ensure each tag is used at least twice, and your tags group articles that genuinely belong together.
Some WordPress themes display tags with each post, but some don’t. Ensure your tags are available to visitors somewhere, preferably at the bottom of your article or in the sidebar. Google isn’t the only one that likes tags: they are useful for visitors wanting to read more about the same topic.
Site structure is all about grouping and linking the content on your site. Until now, we mostly discussed so-called classifying links: links on your homepage, navigation, and taxonomies. On the other hand, contextual links are internal links within the copy on your pages that refer to other pages within your site. For a link to be contextual, the page you link to should be relevant for someone reading the current page. If you look at the previous paragraph, for instance, we link to a post about tagging, so people can learn more about it if they’re interested.
Your most important pages are often very relevant to mention on several pages across your site, so you’ll link to them most often. Just remember that not only the page you’re linking to is relevant, the context of the link is important as well.
Google uses the context of your links to gather information about the page you’re linking to. It always uses the anchor text (or link text) to understand what the page you’re linking to is about. But the anchor text isn’t the only thing Google looks at. Nowadays, it also considers the content around the link to gather extra information. Google is becoming better at recognizing related words and concepts. Adding links from a meaningful context allows Google to value and rank your pages properly. Yoast SEO Premium makes internal linking a breeze by automatically suggesting relevant content from your site to link to.
Contextual linking for blogs
For blogs, you should write extensively on the topics you want to rank for. You should write some main articles — your cornerstone articles — and write various posts about subtopics of that topic. Then link from these related posts to your cornerstone articles and from the cornerstone articles back to related posts. In this way, you’ll ensure that your most important pages have both the most and most relevant links.
The following metaphor might help you understand this principle:
Imagine you’re looking at a map of a state or country. You’ll probably see many small towns and some bigger cities. All towns and cities will be interconnected somehow. You’ll notice that small towns often have roads leading to the big cities. Those cities are your cornerstones, receiving the most links. The small towns are your posts on more specific topics. Some roads (links) lead to these smaller towns, but not as much as the big cities.
Contextual internal linking works differently on an online store with very few to no pages that are exclusively meant to inform. You don’t explore a specific topic on your product pages: you’re selling a product. Therefore, on product pages, you mostly want to keep people on a page and convince them to buy the product. Consequently, contextual linking is far less prominent in this context. You generally shouldn’t add contextual links to your product descriptions because it could lead to people clicking away from the page.
There are just a couple of meaningful ways of adding contextual links to the product pages for your ecommerce SEO:
link from a product bundle page to the individual products
a ‘related items’ or ‘compare with similar items’ section
a ‘customers also bought’ section
a ‘product bundles’ or ‘frequently bought together’ section.
Landing pages are the pages you want your audience to find when they search for specific keywords you’ve optimized for. For instance, we want people who search for ‘free SEO training’ to end up on the page about our free training called ‘SEO for beginners’. You need to approach the content of your most important landing pages differently than your regular pages.
Here, we’ll discuss two types of landing pages: cornerstone pages and product landing pages. They’re both pages you’d like people to land on from the search engines, but they require quite a different approach. But first, we’ll shortly go into search intent because you have to know what your audience is really looking for.
Search intent
When setting up your site structure, you must consider search intent. It’s about what you think people are looking for when they enter a query into a search engine. What do people want to find? And: what do they expect to find?
Consider different possibilities in search intent, as you might want to cater to different types on your site. Are people just looking for an answer to a question or a definition? Are they comparing products before purchase? Or are they intending to buy something right away? This is often reflected in the type of query they make. You can also use Google’s search results to create great content that fits someone’s needs.
When you have an idea of the search intent, ensuring your landing page fits your audience’s search intent is essential. Pages can answer multiple search intents, but you need a clear view of at least your most important pages.
Cornerstone articles are the most important informational articles on your website. Their focus is to provide the best and most complete information on a particular topic; their main goal is not to sell products.
Because of this focus, we usually think of blogs when discussing cornerstone content. Of course, that doesn’t mean it can only be a blog post. All different kinds of websites have cornerstone articles! Rule of thumb: if an article brings everything you know about a broad topic together, it’s a cornerstone content article.
Product landing pages significantly differ from cornerstone articles. The latter are lengthy, whereas product landing pages shouldn’t be that long. Rather than complete articles, they should be focused. These pages only need to show what your visitors need to know to be convinced. They don’t need to hold all the information.
You want to rank with these pages, meaning they need content. Enough content for Google to understand what the page is about and what keyword it should rank for. Where cornerstone articles could be made up of thousands of words, a couple of hundred could be enough for product landing pages. The main focus of the content should be on your products.
Structuring or restructuring your content doesn’t always have high priority in everything you have to do. Especially when you blog a lot or add other content regularly, it might feel like a chore. Although it isn’t always fun, you must do it, or your website might become messy. To prevent that from happening, you need to fix your site structure and keep an eye on it while adding new content. Site structure should be part of your long-term SEO strategy.
Evaluate your menu
When your business goal or website changes, your menu must also change. Planning things visually will pay off when you start thinking about restructuring your site. Make a flowchart.
Start with your new menu one or two levels deep and see if you can fit in more pages you have created over the years. You’ll find that some pages are still valid but don’t seem relevant to your menu anymore. No problem, just be sure to link to them on related pages and in your sitemaps so that Google and your visitors can still find these pages. The flowchart will also show you any gaps in the site structure.
Creating an overview of your categories, subcategories, and products or posts will also help you to rethink your site’s taxonomy. This could be a simple spreadsheet, but you can use more visual tools like LucidChart or MindNode.
Do your product categories and subcategories provide a logical overview of your product range or your posts and pages? Perhaps you’ve noticed somewhere down the line that one category has been far more successful than others, or you wrote many blog posts on one subject and very few on others.
If one category grows much larger than others, your site’s pyramid could be thrown off balance. Think about splitting this category into different categories. But, if some product lines end up much smaller than others, you might want to merge them. Don’t forget to redirect the ones you delete.
If you have built your HTML sitemap manually, update that sitemap after changing your site structure. In the far more likely event you have an XML sitemap, re-submit it to Google Search Console.
You might be able to update and republish some outdated articles to make them relevant again. If an article is outdated, but no one reads it anyway, you might delete it. This could clean up your site nicely.
What you should know, in that case, is that you should never delete a page or article without thinking. If Google cannot find the page, it serves your user a 404 error page. Both the search engine and your visitor will see this error message saying the page doesn’t exist, and that is a bad experience and, thus, bad for your SEO.
Be smart about this! You need to redirect the URL of the page you’re deleting properly so your user (and Google) lands on a different page that is relevant to them. That could even improve your SEO!
Got some old content to clean up on your site? Sort out hidden pages and dead ends in four easy steps with our orphaned content SEO workout, available in Yoast SEO Premium.
Avoid keyword cannibalization
Your website is about a specific topic, which could be quite broad or rather specific. While adding content, you should be aware of keyword cannibalization. If you optimize your articles for keywords that are all too similar, you’ll be devouring your chances of ranking in Google. If you optimize different articles for similar key terms, you’ll be competing with yourself, making both pages rank lower.
You’ll have some work to do if you suffer from keyword cannibalization. In short, you should research the performance of your content and probably merge and redirect some of it. When merging posts, we recommend creating a new draft by cloning one of the original posts with the free Yoast Duplicate Post plugin. This allows you to work on your merged post without making these changes to a live post. Read the guide by Joost to learn more about keyword cannibalization and how to fix it.
Internal linking with Yoast SEO
Feeling a bit overwhelmed by all this advice? Yoast SEO has some handy tools to make internal linking so much easier.
Yoast SEO’s text link counter visualizes your links so you can optimize them. It shows the internal links in a post and the internal links to a post. This tool can enhance your site structure by improving the links between your related posts. Make sure your cornerstones get the most (relevant) links! You can identify your cornerstones by finding them in the column with the pyramid icon.
Quickly see which posts have internal links pointing to them with the text link counter in Yoast SEO
Yoast SEO Premium helps you with your internal linking as well. Our internal linking suggestions tool will show you which articles are related to the one you’re writing, so you can easily link to them: just by dragging the link into your editor!
The internal linking suggestions even include other content types
Moreover, our tool allows you to indicate which articles you consider cornerstone content on your site. Those articles will be shown at the top of the internal linking suggestions. You’ll never forget to link to them again.
As we have seen, there are several reasons why site structure is important. A good site structure helps both your visitors and Google navigate your site. It makes it easier to implement changes and prevents competing with your content. So use the tips and pointers in this guide to check and improve your site structure. That way, you’ll stay on top and keep your website from growing out of control!
Want to improve your site structure but don’t know where to start? Get Yoast SEO Premium and get loads of helpful tools and guidance, including free access to Yoast SEO Academy, our Site structure training, and our SEO workouts!
Marieke was head of strategy and former CEO at Yoast. After the sale of Yoast to Newfold Digital in 2021 she is no longer active at Yoast in 2023. Marieke, together with her husband Joost, actively invests in and advises several startups through their company Emilia Capital.
In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site is. In this post, we’ll explain all about on-page SEO and how it differs from off-page SEO, and we’ll talk about some on-page optimizations that can help you to rank better.
On-page and off-page SEO: what’s the difference?
Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s algorithm — and people! — will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories that will determine the ranking of your website: on-page factors and off-page factors.
On-page SEO factors all have to do with elements on your website. For instance, things you work on to improve your E-E-A-T also fall in this category. Some of the most important on-page SEO factors are:
Your site set-up and technical features, site speed in particular
The quality of your content and use of keywords
How do you use additional media, such as images and videos
Your site structure and internal linking
Structured data and search appearance
Your URL structure
User experience
Meanwhile, off-page SEO looks at what happens away from your website. Some off-page SEO factors include:
Relevant links from other websites leading to your site
Social media activity
Business and map listings
External marketing activities
Pro tip: Find out more about on-page SEO with our front-end SEO inspector! You can use the front-end inspector tool in Yoast SEO Premium to explore the SEO data, metadata and schema output for pages on your site. It’s a great way to get to grips with your on-page SEO.
Importance of on-page SEO
On-page SEO consists of all the elements of SEO that you have control over. If you own a website, you can control the technical issues and the quality of your content. We believe you should be able to tackle all of these factors as they’re in your own hands. Remember: if you create an excellent website, it will start ranking.
Focusing on on-page SEO will also increase the chance that your off-page SEO strategy will be successful. Link building with a crappy site is very tough. Nobody wants to link to poorly written articles or sites that don’t work correctly.
How to optimize on-page SEO factors
1. Make sure search engines can crawl and index your site
If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google. To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index. And for that to be possible, you must ensure you’re not blocking Google from indexing your post or your whole site. So check if you’re not unintentionally doing that (we still see this happening!), and ensure your site is indexed.
Although this isn’t technically a ranking factor, getting your site into the search results requires it, so we thought it should be included here.
2. Invest time in creating quality content based on solid keyword research
Why do you think people visit your site? Most likely because it contains the information they’re looking for. Therefore it’s essential to write excellent content that corresponds with their needs. Search engines like Google also read your text. Which site ranks highest for a specific search term is primarily based on a website’s content. That’s why your content should be informative, easy to read, and focused on the right keywords that your audience uses.
Aside from creating quality content, you must remove or remedy low-quality pages. So-called thin content can harm your SEO. Take time to find these pages and do something with them occasionally to keep your content in good shape.
A significant on-page ranking factor is site speed. Users don’t want to wait for pages to load, so Google tends to rank fast-loading sites higher. If you’re unsure how fast (or slow) your site is, check out your Core Web Vital scores using the report in Google Search Console. This helpful tool will point out areas where your site speed can be improved so you know what to work on.
If you’re tech-savvy, you can probably handle this on your own. If you’re unsure where to start, our Technical SEO training can help you.
4. Get your site structure and internal linking right
A good site structure helps Google (and users) understand your site and navigate your content. And when it comes to making that site structure, internal linking is the way to do it. Firstly, you must channel many internal links to your most important content. We call those pages cornerstone content. Secondly, you should tidy up pages that aren’t getting many (if any) internal links. Those pages are what we refer to as orphaned content. It would be best if you decided whether to improve those pages and add more internal links pointing to them or remove them altogether.
Yoast SEO Premium has two SEO workouts to help you improve your site structure and internal linking. Using the workouts can help you to make big improvements quickly, so give them a go!
5. Optimize your use of images and videos
You’ll want to include images on your site to make it attractive, and maybe some videos too. Doing that wrong can harm your SEO, but doing it correctly comes with some SEO benefits.
High-quality images are usually large files that can slow your site down, and that’s a problem. Using smaller image files and giving them descriptive names, captions, and alt tags will favor your SEO. Plus, there are additional benefits. For one, you’ll make your site more accessible, so it’s helpful for a wider audience. And for another thing, you’ll have a chance of your images ranking in the Google Image search results. Read more about these topics in our posts about image SEO and alt tags.
Adding videos to your site is a bit more complicated than images. And ranking your videos on Google (or YouTube) comes with its own set of challenges. We’ve got a great series of posts all about video SEO, if you’d like to learn more about optimizing in this area. There’s also a dedicated Yoast Video SEO plugin, if you’re serious about getting your videos ranking.
6. Create a persuasive search appearance
How your site looks in the search results is vital for SEO. While the search results aren’t part of your site, the things you do to optimize your search appearance are. Therefore, we consider SEO titles, meta descriptions, and structured data part of on-page SEO.
Optimize your SEO title and meta description, and then add structured data for results that stand out
Optimizing the text for your search snippets is fairly straightforward. Adding structured data can be trickier. Good to know: Yoast SEO can help with all these tasks. With checks and previews to help you, getting your SEO titles and meta descriptions right couldn’t be easier. And when it comes to structured data, Yoast does all the hard work for you — all you need to do is select the content type and fill in the blanks.
7. Make your URLs SEO-friendly
A well-crafted URL structure helps your on-page SEO — it’s like giving your web pages a good road map. Think of it as a friendly address that guides search engines and invites users to explore your content. Creating SEO-friendly URLs makes it easier for humans and search engines to understand what your page is all about. Opt for concise and descriptive URLs that include relevant keywords, as they provide a clear signpost. A clean and organized URL structure enhances navigation, making it easier for everyone to understand your website. Don’t forget to keep it short and readable.
8. Design an excellent user experience
The last thing we want to mention is user experience. Simply put, users need to understand your website easily. They should be able to find what they want in a heartbeat. They should know where to click and how to navigate through your site. And your site should be fast! A beautifully designed website is nice, but you should make it your top priority to create a user-friendly website first.
If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience. Or check out our all-around SEO training course.
To conclude
We’ve talked about the most important on-page SEO factors. First, ensure that your website works correctly and that your technical SEO is up to par. Secondly, create content that is user-centered and focused on the right keywords. Thirdly, work on the usability and speed of your site to help users and search engines around your website.
As these factors are all a part of your site, you can work on them to ensure your on-page SEO is top-notch! That being said, do remember to also work on your off-page SEO. Although you may not have total control over these factors, you can still put some effort into creating that exposure on other sites too!
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles.
What is cornerstone content?
Cornerstone content is the core of your website. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually relatively long, informative articles, combining insights from different blog posts and covering everything that’s important about a certain topic.
Their focus is to provide the best and most complete information on a particular topic, rather than to sell products. Still, they should reflect your business or communicate your mission perfectly.
Cornerstone content can be either a blog post or a page. But whichever they are, you should make sure they’re very well written, update them often, and aim to get them to rank for your most competitive keywords.
Why are cornerstone articles so important for SEO?
Cornerstone content plays a significant role in any SEO strategy. It can be hard to rank for search terms that are very popular, but a cornerstone approach can help you tackle those competitive search terms. If you write a lot of pages on similar subjects, you need to tell Google which of them is the most important. If you don’t, you’ll be eating away your own chances to rank well in the search results. Providing the correct internal link structure between your posts tells Google which article is the most important.
Link structure for cornerstones
Cornerstone articles should have a prominent place on your website. Ideally, someone should be able to click straight from your homepage to your cornerstone articles. Also, all your other posts about similar topics should link back to their corresponding cornerstone article, so its importance is clear from your site structure. As your site develops, you will write tons of new blog posts approaching that topic from other angles, each one linking back to your cornerstone article. This internal linking structure will increase the chance of your cornerstone content pages ranking in Google searches.
The following metaphor might help you understand this principle: imagine you’re looking at a map of a state or country. Small towns and big cities will all be interconnected somehow. But the big cities will have many more roads leading towards them than the small towns. Those cities are your cornerstones, receiving the most links. The small towns are your posts on more specific topics. There are some roads (links) leading to them, but not as many as to the big cities.
A more concrete example: at Yoast, we write a lot of different posts about SEO copywriting, each looking at a different aspect of SEO copywriting. The cornerstone article for this topic is the ultimate guide to SEO Copywriting, and whenever we write a new post on SEO copywriting, we add a link to that cornerstone article. In doing so, I’ll make clear to Google that the ultimate guide is the most important article about SEO Copywriting on our site, thereby increasing its chances to rank.
Which articles are my cornerstones?
Choose your cornerstones carefully. Think of the four or five pages you would like someone to read when they first visit your website. These articles should be the cornerstones of your site. Which articles are most important to you? Which are the most complete and authoritative? Do these target the keywords you most want to rank for?
It might be tempting to think of your homepage as a cornerstone article, but that’s not really what your homepage does. Although it does have lots of links leading back to it, content-wise it doesn’t really do what a cornerstone should do. A cornerstone article should target a specific topic, with lots of in-depth content talking about that topic. Your homepage will be much more general than this, so it doesn’t give you the same opportunity to rank for your target keywords. That being said, of course, it is important to spend time optimizing your homepage.
If your website is enormous, you’ll have more cornerstones than if your website is small. You’ll probably write about more than one topic, so be sure to choose a cornerstone article from each category.
Give your cornerstones extra attention
The concept of cornerstone content is so important, that our Yoast SEO for WordPress plugins and Yoast SEO for Shopify app include an option to indicate whether or not a page is cornerstone content. If you mark pages as cornerstone content, Yoast SEO helps you write kick-ass content and build a solid internal linking structure.
In the classic editor, the Yoast meta box has a Cornerstone content toggle. The block editor has one in the sidebar
Marking your cornerstone articles means you can create a list of them in your post overview, so you can easily work on improving them. And, most importantly, the link suggestion tool in Yoast SEO Premium will give priority to the articles that you mark as cornerstone content, so you’ll never forget to link to your best article on a certain topic if you write about something related.
Optimizing your cornerstones with Yoast SEO
Yoast SEO offers a specific cornerstone content analysis that helps you optimize your cornerstone content. Yoast SEO for WordPress also includes a text link counter, and – in Premium – even internal linking suggestions, in which cornerstone articles get priority over other posts.
If you really want to make your cornerstone articles great, you need specific content analysis for cornerstones. Content marked as cornerstone will be judged more strictly than usual on SEO and readability in the content analysis, as you want this article to be longer, have excellent content, keep the reader’s attention and rank high. Read how this analysis helps you optimize your cornerstones in Yoast SEO for WordPress and Yoast SEO for Shopify.
Text link counter
With Yoast SEO for WordPress you can filter your cornerstone articles in the post overview to see how many internal links a post has pointing to it and how many posts it links to. This text link counter is extremely useful because you can see at a glance if your cornerstone content has enough links from other, related posts:
Internal linking suggestions
Yoast SEO Premium has an internal linking feature. We analyze what you write and use the most prominent words in your text to determine which articles are related – and therefore which you should link to. Cornerstone articles are treated differently in our calculation of internal linking suggestions because they are more important and have a higher value. To give these articles more prominence, we place the cornerstone articles at the top of the list of the internal linking suggestions. That makes it much easier for you to link to your critical articles.
5 steps to a killer cornerstone approach
Ideally, you should do extensive keyword research, which will help you to produce really awesome, long, informative and beautifully written cornerstone articles. But what if you don’t have that much time? And what if you’ve already written tons of articles? Follow these five steps to make killer cornerstone content.
Step 1: Think about your keywords
You have to decide on the essential keywords you want to rank for. Your cornerstone articles should be optimized for the ‘head’ or most competitive keywords, so be sure to carry out some keyword research.
Step 2: Choose the best post
Go through the posts that are optimized for keywords surrounding the most important keywords. Which post do you think is the best? That’ll be your cornerstone from now on!
Step 3: Rewrite it
Rewrite your cornerstone article. Make it awesome and SEO-friendly. As cornerstone articles are usually lengthy, pay extra attention to readability. Make sure you use plenty of headings. An index at the beginning of a long cornerstone article is also a great idea. Expand your article and make sure it’s totally up to date. And don’t forget to rewrite and update that article regularly.
Step 4: Optimize your other posts on long tail variants
The other blog posts about similar topics as your cornerstone article should be optimized for long tail variants of the ‘head’ keyword you’re attacking in your cornerstone article.
Step 5: Linking from tail to head
You have to tell Google that your new cornerstone article is the most important article on that topic on your site. Don’t forget to link from all the long tail articles to your cornerstone article!
Quick wins!
In real life, perhaps you do not have the time to develop such an elaborate structure. Still, writing an article about a specific topic often leads to inspiration to write an article about a similar topic. You should then try to optimize this second post for a slightly different focus keyword and link these posts internally.
Every time you write a post, you should think about similar posts you have written and link to these. Do you already have an important article about this, even though it is not entirely awesome yet? If you use Yoast SEO Premium, keep an eye on the internal linking tool to see what comes up.
Also, make sure you set up the right linking structure. This does not take a lot of your time and could really help to rank your most important article. Take a look at all the posts on the topic you have already written about and add links to your most important article from all of your (less awesome) posts about that specific topic. You can use the Yoast text link counter to regularly check if there are enough internal links to your important articles.
Do our SEO workout: the cornerstone content approach
Want to build a fantastic cornerstone content strategy in WordPress? Do our SEO workout: the cornerstone content approach to quickly power up your internal linking. With the workout, you’ll get all the guidance you need to make sure that your most important articles have enough internal links pointing to them. You can find the tools you need right there in the workout — all you need to do is follow the steps. Give it a go!
The first step in the cornerstone content SEO workout in Yoast SEO Premium
Yoast’s plans for cornerstone content
Site structure is important for SEO. Having a solid site structure means both search engines and visitors can easily navigate your site to find what they want. To help you achieve this, we are continually working on many more features in Yoast SEO that’ll improve the structure of your website.
On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? We’ll tell you all about that in this blog post. Plus, find out how our new SEO workout can make the whole process much easier!
What is a cornerstone content strategy?
Cornerstone content consists of those articles that you’re most proud of, that are most important to you. The posts that make people come back to your site or buy your stuff. The articles that reflect the mission of your company perfectly, and the ones you definitely want to rank highest. In general, cornerstone articles are lengthy, and they tend to be informative.
In a nutshell, a cornerstone content strategy means choosing your best content and channeling the most internal links towards it from other relevant pages on your site.
What does Yoast SEO do with cornerstone content?
There are three aspects to a successful cornerstone content approach:
Cornerstone content should be lengthy, well-written, and well-optimized.
Cornerstone articles should have a prominent place in your site’s structure.
You should keep your cornerstones fresh and up to date.
Without a doubt, the most common question we are asked is: “how do I make my site rank for keyword X?”. What most people don’t realize, is that they’re asking the wrong question. You see, sites don’t rank: individual pages rank. If you want to rank for a particular keyword, you’ll need to determine which specific page you want to rank for that keyword.
Adding a keyword to the title of every page is not helpful; you should use a focus keyphrase only once. What also won’t work is writing 200 articles around variations of a keyphrase without giving these a proper linking structure. You need one page that is the center of the content about that topic – a “hub” page if you will. That’s where cornerstone content comes in. But how do you make sure your cornerstone content articles start ranking in the search engines?
To rank with these articles, you need to make sure they’re the best articles you can write. You also need a kickass internal linking structure. Luckily, Yoast is there to help! In this post, we’ll explain just what cornerstone content is and how to rank with these articles. Are you struggling with implementing cornerstone content? Check out our Internal linking SEO workout: the cornerstone approach!
How to set up a cornerstone content strategy with Yoast SEO
Step 1: Choose which pages will be your cornerstones
Your cornerstone content pages will need to be 100% awesome in every way. You need to think about keyword research, headlines, first-class content and more. This article just covers what to do with those pages once they’re created, so if your pages aren’t ready, go and make some now! Not sure where to begin? Check out our detailed post on what type of articles should be your cornerstone content.
Which keywords to target with cornerstone articles?
Your cornerstone articles should be optimized for your most ‘head’ or most competitive keywords. Of course, you should still be realistic when determining these head keywords. But, your internal linking structure will help your cornerstone pages rank (more on that below), which is why these articles should aim to rank for your most competitive keywords.
Positioning that new cornerstone content on your site
Now let’s talk about where to place that content on your site. Important content deserves a place within your core site structure, not a news item or blog post drifting around somewhere. It should be easily found in a few clicks. This also means you should not create other pages within your site that target the exact same keyword! And you really don’t have to, as there are many ways to use keyword variations for these other pages and use these in your site structure.
Step 2: Mark those pages as cornerstone content using the toggle button
Once you’ve put together a list of the pages that will be your cornerstone content, you need to go to each of those pages and make sure this button is toggled to ‘On’:
Alternatively, you can head straight over to our SEO workout: the cornerstone content approach and take a look at the overview in the first step. If there are any missing that you want to add, just look them up using the search box and click to add them to the list.
Our SEO analysis will help you optimize your blog post for the search engines. For cornerstone content, you have to go the extra mile, so indicating that an article is cornerstone content will make the SEO analysis and the readability analysis a bit more strict. For example, if a post is cornerstone content, we urge you to write at least 900 words, instead of the 300 words for a normal post.
Make sure you use your focus keyphrase enough, mention it in a few headings, and optimize your images. Readability is equally important, though. Our readability analysis helps you to, for instance, use enough headings and to write in short, easy-to-read sentences and paragraphs.
Step 3: Check that all your cornerstone content pages are marked
You’ll want to make sure all of your chosen pages are marked as cornerstone content at this point (otherwise you might need to double back later and redo some steps). It can help you to keep track if you make a note next to each page on your list once you’ve toggled the cornerstone content button to ‘On’.
If you’re a Yoast SEO Premium user you can access our new Internal linking SEO workout and quickly check which pages are marked as ‘cornerstone content’ in the overview provided:
Again, if anything is missing from this overview, you can easily add it using the search box below the list.
Step 4: Make sure your cornerstone content pages have the most incoming internal links
You have to link to your cornerstone articles to make them rank high in the search engines. By linking to your favorite articles the most often, you’ll tell Google that these are the ones that are most important. Think of it as a map: big cities have considerably more roads leading towards them than small towns. Those cities are your cornerstones. They should receive the most links. The small towns are your posts on more specific topics. If you build your site structure like this, you won’t be competing with your own content for a place in the search engines.
The text link counter allows you to see all the internal links you’ve put in a post and all internal links to a post from your other pages. This tool provides you with a clear overview of the distribution of your internal links. Make sure to check (and keep checking) if your cornerstone articles receive enough internal links!
If you’re using the Premium Internal linking SEO workout to set up your cornerstone content strategy, you can see all the incoming links of your posts and pages in one simple overview, instead. If any are lacking enough internal links, you can click to add them to the next step of the workout where you will add more.
Step 5: Add text links (in context) from relevant pages on your website
When you’re adding links to your cornerstones, use the keyword you’re targeting as the anchor text for that link, if possible. But most importantly, link from within the content. Don’t just add some site-wide sidebar/footer links. The reason for this is simple: links from within content are way more valuable than links from sidebars.
In addition to that, you need to make sure that you’re linking to your cornerstones from pages that actually are about related topics. Contextual links are the ones that’ll help you rank. Adding hand-picked, relevant links that are useful for someone visiting your website is the best way of achieving this. Automation will not give you quality results. That means that building a decent linking strategy can be a lot of work, especially if your site is large.
If you use our Premium plugin, you can use our internal linking tool. This tool will make linking suggestions for other posts based on the words you’re using in your post. The posts you’ve marked as cornerstone content articles – as described previously – will always appear on top of our list of suggestions. That way, whenever you’re writing about a specific topic, you’ll find the right cornerstone article to link to.
Using our internal linking tool will remind you to link to your cornerstones whenever you’re writing a new post. As a result, your cornerstones will stay on top of your linking structure. And that’s what they need to get ranking!
Once again, the Internal linking SEO workout can make this step a whole lot easier. We’ve added a tool that shows you your cornerstone articles (with a link you can copy) as well as relevant pages from your site that you can visit to add that link right away!
This means you can manage the whole thing from one page — plus you can immediately see whether you’ve added enough links or not. If you still need more after you’ve added all the relevant suggested links, just refresh the SEO workout and you’ll get more suggestions to add!
Step 6: Monitor and maintain!
Don’t start neglecting your cornerstone content strategy once everything is set up — as you add more pages to your website, you’ll need to keep making sure your cornerstone content is getting enough links. You probably don’t need to check this weekly, but if you leave it for more than a year then your website could change a lot in that time. Keep on top of your links to keep your cornerstone content strategy healthy and effective.
Regularly updating your cornerstone content is important for your cornerstone strategy, too. After all, your cornerstones should be timeless, and therefore, always contain the latest insights. If you have Yoast SEO Premium installed, you’ll have an additional feature to help you keep your cornerstones up to date. The stale cornerstone content filter allows you to see at a glance which of your cornerstones need updating. It works in both your post overview, and your pages overview. Neat, right?
Of course, at Yoast, we practice what we preach, so you’ll find no stale content here 😉
Don’t forget to promote your cornerstone content
If well-written, your cornerstone content should be something to be proud of! Something that others willingly share and thereby also something that will attract links. Don’t be afraid to reach out to other people who have written about related topics: show them what you have created and that it might be worthwhile for their visitors to see. You might even want to offer to write a guest post for them on the topic, linking back to your article.
Cornerstone content strategy made simple with Yoast SEO
The cornerstone content approach is a powerful strategy that channels your internal links toward the content that matters. Your cornerstone articles deserve special attention. They need to be written carefully, to be the most complete and authoritative. They should also be easy to find on your site! Cornerstones need many contextual links pointing towards them to make Google see that they are the most important articles. That’ll make them rank in the search engines. That’ll get them the traffic they’re worthy of!
Our Yoast SEO plugin comes with an array of tools to help you set up and maintain your cornerstone content and your internal links. Upgrade to Yoast SEO Premium and the benefits get even better. Try our Internal linking SEO workout today and give your cornerstone content the treatment it deserves!
A factory reset is useful for a creating fresh setup of a UniFi Console, or device that was already configured in a managed state.
Restoring with the Reset Button
All UniFi devices have a Reset button. You can return a device to a factory-default state by holding this for 5-10 seconds (depending on the device), or until the LEDs indicate the restore has begun. Your device must remain powered during this process.
UniFi PoE Adapters also have a Reset button that can be used if the actual device is mounted and out of reach.
Example: The diagram below illustrates how to locate this button on the UDM Pro.
Restoring From Your UniFi Application
UniFi Devices
All UniFi devices can be restored to their factory defaults via their respective web or mobile applications. This is located in the Manage section of a device’s settings. Depending on the application, this may be referred to as Forget (UniFi Network) or Unmanage (UniFi Protect).
Selecting this option will unmanage the device from your UniFi Console and restore the device to a factory default state.
UniFi Consoles
A UniFi Console admin with Owner privileges has the ability to restore their console using the “Factory Reset” button located in the UniFi OS System settings.
Frequently Asked Questions
Why does my device still appear in my application after I restored it using the physical Reset button?
Why does my device say “Managed by Other”?
This will occur if the device was managed by another instance of a UniFi application. This includes cases where the UniFi Console (e.g., Dream Machine Pro, or Cloud Key) was factory restored, because the UniFi device still considers itself as being managed by the ‘old’ application console, prior to restoration.
There are several options to resolve this:
Restore the UniFi Console from a backup in which the device was already managed.
Factory restore the UniFi device and then re-adopt it.
Reassign the device using the UniFi Network mobile app. Note: This can only be done by the account owner and requires them to have previously signed into the mobile app while the device was managed.
Note: If you are self-hosting the Network application, you should only ever download the UniFi software on a single machine which will act as the UniFi Console. Some users mistakenly download this multiple times because they believe it is a requirement to manage their Network Application from other devices, but this is actually creating a completely new instance. To manage your network from another device, you can type in the IP address of the UniFi Console while connected to the same local network. Alternatively, you can enable Remote Access to manage your network anywhere. See Connecting to UniFi to learn more.
Why is my UniFi Device not factory restoring?
Ensure that your device remains powered on during the restoration process, otherwise it will not occur.
It is also possible that you held the button for too short of a time (resulting in a reboot), or too long of a time (resulting in entering TFTP Recovery Mode). Refer to our UniFi Device LED Status guide for more information.
In this article, we’re going to show you how to use ChatGPT to write a blog post. If you’re new to using AI content generators, don’t worry. We will be walking you through the entire process step-by-step.
ChatGPT is a game-changer for marketers and bloggers—in fact, pretty much anyone that does anything online, in fact, ChatGPT can even help you brainstorm. And although it might sound like AI will take everyone’s jobs, we should embrace AI technology and use it to create better content more quickly.
Before we jump into this topic, it’s worth noting here that it is highly likely that OpenAI will be adding a digital watermark to content generated by ChatGPT.
If you intend to publish this content online, you should either rewrite the output in your own words or use a more comprehensive AI writing tool like Jasper to write or rewrite the paragraphs for you, based on the outline and ideas generated by ChatGPT (and check out our thoughts on the future of white-collar work in the age of AI here)
Writing a blog post is somewhere ChatGPT can excel. But the thing is, it won’t simply produce the perfect blog post at the click of a button. ChatGPT needs detailed instructions to produce good content.
And of course, when it comes to creativity and original ideas, you will still need to add a human touch.
That being said, ChatGPT can be used for pretty much every part of the writing process when guided carefully by a human writer.
Often, blog articles are relatively short and focused pieces that center primarily around one topic. Because of this, Chat GPT will happily suffice for short blog posts on simple topics.
However, a higher standard can often be achieved by augmenting the process with Jasper’s AI writing capabilities.
Here’s how to use ChatGPT to write a blog post.
BRAINSTORM TOPICS AND TITLE IDEAS
Chat GPT has emerged as a useful brainstorming tool. It’s becoming increasingly popular with bloggers and copywriters to help them with writer’s block.
It offers a quick and convenient way of generating relevant topics and title suggestions. To get started, you must create a free account with OpenAI. There is a paid version available, too—ChatGPT Plus.
In this guide, we’re going to be using the free version, but you can use either.
Once you’re signed in, you can enter a prompt in the chat box at the bottom of the page. For example: “Generate 12 new topic ideas and titles for a dog training blog.”
If you’re happy with the generated text, you can move on to the next step. Alternatively, you can also ask ChatGPT to regenerate the response for more ideas.
USE CHATGPT TO HELP YOU WRITE A SOLID OUTLINE
Once you have established a topic, the next step is to use ChatGPT to write an outline for your blog post.
Doing this manually can be a time-consuming process. But the good news is, ChatGPT will make it a lot easier.
It will provide you with a detailed outline which you can then edit or add to yourself with your own ideas.
First, you will need to enter your command into ChatGPT.
Command example: Create a detailed outline for a blog post titled “Mastering Recall: Tips and Techniques for Training Your Dog to Come When Called”.
ChatGPT will then provide you with a detailed outline that you can tweak as needed.
Now that you’ve got an outline, you can either use ChatGPT, or another tool like Jasper to create content for each section of your blog post.
HOW TO USE CHATGPT TO HELP WRITE EACH SECTION OF YOUR BLOG POST
If you want to use ChatGPT to write a blog post, you’re going to need to break down what you want into different sections and categories. That way, you can ask ChatGPT to write each section for you as you go.
After that, you can piece them all together at the end to create a long-form blog post you can publish.
If you’re writing a shorter piece of content of up to 500 words, then technically, you could just ask it to write a whole blog post in one go.
However, in general, breaking this down into sections is the best way to go about this. This will ensure that the topic is covered thoroughly and in the appropriate order.
Doing this is also essential if you want to create long-form content.
ASK CHATGPT TO WRITE YOUR INTRODUCTION
A strong start to any blog post is a must. This is why you want to start by asking ChatGPT to write your introduction for you.
Ask ChatGPT to write an introduction to your blog post.
Example prompt:
Write an introduction for a blog post titled “Mastering Recall: Tips and Techniques for Training Your Dog to Come When Called”.
And here’s what ChatGPT generated based on that prompt:
As you can see, it has done a pretty good job in just a few seconds.
You can now tweak this introduction if required. This is a good time to add your own expertise and introduce yourself as an authority on the topic.
ENTER EACH SUBHEADING IN CHATGPT AS A QUESTION
The next step is to create content for each subheading detailed in your outline.
ChatGPT is designed to be an AI chatbot rather than exclusively an article writer. Because of this, it works well if you enter your prompts as questions.
If you make the headings within your article a question, then you can ask GPT to answer this question for you. Then you can use the answer it generates as a basis for each paragraph of your blog post.
So for the first subheading, “Explanation of the importance of recall training”, you would enter a prompt of “Explain the importance of recall training for dogs”.
ChatGPT will then respond to this prompt, providing another section of your blog post.
Note: If you intend to publish this content online, you should either rewrite the output in your own words. You could also use a more comprehensive tool like Jasper to write or rewrite the paragraphs for you, based on the outline created by ChatGPT.
Ending any blog post on a high is a great idea. Once you are certain your blog post has thoroughly covered the topic at hand, it’s time to close things off.
Simply ask ChatGPT to create a conclusion based on the topic you’re already writing about. You can even go one step further and ask it to include things like a call to action or next steps.
You might want to change things a little to ensure your brand and/or name is mentioned. However, asking ChatGPT to write you a conclusion paragraph gives you a solid starting point.
When you start by asking ChatGPT to write you a conclusion, it will tell you that it needs to know the topic of the blog and the main points you have mentioned in the post, so it can conclude your blog post accurately.
REVIEW AND EDIT YOUR BLOG POST
Just because ChatGPT (or indeed any AI writing software) has created a post for you, that doesn’t mean you should use it as it is. It’s important to thoroughly review and edit the content. Make sure that it reads well and keeps in line with your existing brand voice.
Most people won’t respond well to content they think has been auto-generated, so putting across your voice and ensuring that it sounds in line with the rest of your content is essential.
This is something that you should be double-checking in the review stage of your blog post.
FACT-CHECKING
ChatGPT’s knowledge generally ends in the latter part of 2021. This means that some of the facts it gives may be outdated and, therefore, inaccurate.
Before you publish a post, while you’re reviewing it, you should make sure that any facts mentioned are accurate and edit them if they’re not.
It’s all well and good having a well-written article, but if the information within it is inaccurate, it could destroy any trust you have built with your readers or audience.
Instead, spend some time checking all of the facts for yourself. This way, you can be sure that the content you are putting out there is going to be well received by its intended audience.
CHECK FOR PLAGIARISM WITH GRAMMARLY
While your text should be unique when generated with ChatGPT, that’s not always true. It’s always a good idea to double-check it. Grammarly is a popular free tool for checking spelling and grammar in written content, and it has a built-in plagiarism checker.
It’s worth spending a couple of minutes copying and pasting your AI-generated content into Grammarly’s Plagiarism Checker just to give it the once over before it goes live.
Overall, ChatGPT is a super useful tool for digital marketers and bloggers to have as part of their content creation toolkit.
You can use it for everything from blog writing to writing a meta description and even generating social media captions. It can also be used for keyword research and to help you generate new keyword ideas.
The main thing to bear in mind is that it’s likely that content generated with ChatGPT is watermarked or soon will be.
This means that Google and other search engines, along with AI content detection tools like Originality.ai, will usually be able to tell if your content is AI-generated.
However, that doesn’t mean you should dismiss ChatGPT altogether. But it does mean you need to be savvy and do what you can to get the most out of the tool.
Teaming up ChatGPT with other tools like Jasper can be a great way to get the most out of your content marketing efforts. This can also help you to get around the potential ‘Watermarking’ issues that you may come across in the future with Chat GPT.
ChatGPT isn’t really designed for long-form content writing, so you probably won’t use it to create entire blog posts in one go. However, there’s nothing to say that facility won’t come in the future. And there are already awesome courses like AI for blogging that are helping students profit from this new technology.
What it does is offer a quick and easy way to get blog post ideas, expand on ideas you already have, and even get an idea of what other people might be writing about within your niche.
You can then use the information you have gathered from ChatGPT in Jasper to create a unique, high-quality long-form blog post that you would be proud to publish on your platform.
On April 6, 2023, the Wordfence Threat Intelligence team initiated the responsible disclosure process for two vulnerabilities in Getwid – Gutenberg Blocks, a plugin installed on over 50,000 WordPress sites. The plugin’s developers responded immediately, and we sent over the full disclosure the same day. A patched version of the plugin, 1.8.4, was released on April 13, 2023.
The most serious vulnerability had a high severity because it allows authenticated users to perform Server Side Request Forgery (SSRF), which can result in full access to the hosted instance on some cloud configurations. Additionally, it may allow further penetration into internal networks in some enterprise configurations. The other vulnerability is much lower in severity and allows authenticated users to clear and update the site’s template cache.
Wordfence Premium, Wordfence Care, and Wordfence Response customers received a firewall rule protecting against the Server Side Request Forgery (SSRF) on April 6, 2023. Wordfence Free users received the same protection on May 6, 2023.
The Getwid – Gutenberg Blocks plugin for WordPress is vulnerable to Server Side Request Forgery via the get_remote_content REST API endpoint in versions up to, and including, 1.8.3. This can allow authenticated attackers with subscriber-level permissions or above to make web requests to arbitrary locations originating from the web application and can be used to query and modify information from internal services.
The Getwid – Gutenberg Blocks plugin for WordPress is vulnerable to unauthorized modification of data due to an insufficient capability check on the get_remote_templates function in versions up to, and including, 1.8.3. This makes it possible for authenticated attackers with subscriber-level permissions or above to flush the remote template cache. Cached template information can also be accessed via this endpoint but these are not considered sensitive as they are publicly accessible from the developer’s site.
Technical Analysis
Getwid – Gutenberg Blocks is a plugin offering a library of pre-generated blocks which it makes available to plugin users and retrieves remotely from the developer’s server. Unfortunately, this remote retrieval functionality, which utilized the REST API, only required an authenticated user in vulnerable versions, meaning that even subscriber-level users could make use of it.
While the rest routes for both vulnerabilities used a capability check in the permissions_check function, the capability checked was read, which all users, even subscribers, are assigned.
Pictured: The REST API Endpoints and the permissions_check function
On its own this was not a significant issue, but the get_remote_content function also failed to validate the URL passed in, meaning it could be used to retrieve information from any location via the server.
Pictured: The get_remote_content function
Only GET requests can be performed and the response data will only be rendered if it is JSON-formatted. However, sites hosted on Amazon AWS EC2 instances all have an endpoint which can be accessed internally and returns JSON-formatted credentials that can be used to access the instance.
Pictured: EC2 Credentials on a test box retrieved using this exploit. Click on the image to see it at full size
The second issue was significantly less severe and made use of the minimal capability check on the ‘get_remote_templates’ function. While this would likely have minimal impact on a site, it still compromises the site’s integrity to some extent.
Disclosure Timeline
April 6, 2023 – The Wordfence Threat Intelligence team releases a firewall rule to Wordfence Premium, Wordfence Care, and Wordfence Response users and begins the responsible disclosure process. We send over the full disclosure to the developers. April 13, 2023 – The plugin developers release a patch in version 1.8.4 of Getwid. May 6, 2023 – Wordfence Free users receive the firewall rule.
Conclusion
In this blog post, we detailed a Server Side Request Forgery (SSRF) vulnerability in Getwid version 1.8.3 and earlier. This vulnerability allows authenticated attackers with subscriber-level permissions or higher to send arbitrary GET requests from the website, which can be used to obtain critically sensitive information in some configurations. We also described a lower-severity vulnerability allowing subscribers to clear the local template cache.
Wordfence Premium, Wordfence Care, and Wordfence Response users received a firewall rule to protect against any exploits targeting the SSRF vulnerability on April 6, 2023. Sites still using the free version of Wordfence received the same protection on May 6, 2023.
If you know someone who uses this plugin on their site, we recommend sharing this advisory with them to ensure their site remains secure, as the SSRF vulnerability poses a significant risk. If you or someone you know is hosted on AWS we also highly recommend migrating to IMDSv2 if you have not already, as it offers protection from not only this but the vast majority of SSRF vulnerabilities.
Alongside our usual work to discover, report, and remediate vulnerabilities in the WordPress ecosystem, the WordPress Threat Intelligence team has been conducting a deep-dive into WordPress plugin code with the objective of finding methods to bypass authentication and gain elevated privileges in WordPress plugins so we can help developers patch these vulnerabilities before threat actors can exploit them.
One such plugin we examined recently is Directorist, a popular tool used by over 10,000 WordPress sites to manage directory listings and classified ads.
On April 3, 2023, our team uncovered two significant vulnerabilities – an Arbitrary User Password Reset to Privilege Escalation, and an Insecure Direct Object Reference leading to Arbitrary Post Deletion. Both vulnerabilities were found to affect Directorist versions 7.5.4 and earlier.
Wordfence Premium, Wordfence Care, and Wordfence Response customers received a firewall rule to protect against any exploits targeting these vulnerabilities on April 4, 2023. Sites still using the free version of Wordfence received the same protection on May 4, 2023.
Unfortunately, on June 1, 2023, the plugin was closed due to developer unresponsiveness, and it currently remains unavailable for download from the repository. This presents an issue as site owners are unable to request an update directly via their WordPress dashboard. Given this situation, we advise site owners to either temporarily uninstall the plugin, or manually download the patched version, 7.5.5, and upload it to their sites for optimal protection. For this reason, we have intentionally kept specific vulnerability details to a minimum in this post.
Vulnerability Summaries from Wordfence Intelligence
Authenticated (Subscriber+) Arbitrary User Password Reset to Privilege Escalation
The Directorist plugin for WordPress is vulnerable to an arbitrary user password reset in versions up to, and including, 7.5.4. This is due to a lack of validation checks within login.php. This makes it possible for authenticated attackers, with subscriber-level permissions and above, to reset the password of an arbitrary user and gain elevated (e.g., administrator) privileges.
Authenticated (Subscriber+) Insecure Direct Object Reference to Arbitrary Post Deletion in listing_task
The Directorist plugin for WordPress is vulnerable to an Insecure Direct Object Reference in versions up to, and including, 7.5.4. This is due to improper validation and authorization checks within the listing_task function. This makes it possible for authenticated attackers, with subscriber-level permissions and above, to delete arbitrary posts.
Technical Analysis
Password Reset Vulnerability
Directorist, created by wpWax, is designed to help businesses establish directory listings and classified ads on their WordPress sites. It includes a Login and Registration form that can be enabled using the [directorist_user_login] shortcode.
The Directorist Login and Registration form
This form features a “Recover Password” function, akin to the default WordPress “lost your password?” feature. In vulnerable versions, the underlying code lacks essential validation checks to ensure that the user attempting to reset a password is indeed the account owner. This could allow attackers with subscriber-level permissions or higher to reset the passwords of other users, including administrators, thereby gaining unauthorized elevated privileges and taking over the site.
Directorist “Recover Password” logic
Arbitrary Post Deletion Vulnerability
In addition, we found an arbitrary post deletion vulnerability in the plugin. Directorist listings are essentially custom WordPress posts. In vulnerable versions, the code designed to manage listing deletions lacks the necessary authorization checks to confirm the user is permitted to delete the listing and does not verify that the post being deleted is a Directorist listing. Consequently, this could enable threat actors with subscriber-level and above permissions to delete any post on a WordPress instance, including posts by administrators.
Directorist directory listing deletion logic
Disclosure Timeline
April 3, 2023 – The Wordfence Threat Intelligence team discovers and documents two vulnerabilities in Directorist. April 4, 2023 – The Wordfence Threat Intelligence team releases firewall rules to Wordfence Premium, Wordfence Care, and Wordfence Response users and begins the responsible disclosure process. May 4, 2023 – Wordfence Free users receive the firewall rules. June 1, 2023 – The plugin developers release a patch in version 7.5.5 of Directorist.
Conclusion
In this blog post, we reviewed two vulnerabilities in our ongoing vulnerability research focused on bypassing authentication and gaining elevated privileges – an Arbitrary User Password Reset to Privilege Escalation that allows threat actors to gain full control of a WordPress instance, and a less-severe Insecure Direct Object Reference to Arbitrary Post Deletion, both in Directorist versions 7.5.4 and prior.
The Wordfence Threat Intelligence team reported these vulnerabilities to the Directorist team on April 4, 2023, following responsible disclosure protocols. The Directorist team addressed these vulnerabilities and released the patch in Directorist version 7.5.5 on June 1, 2023.
We recommend all users update their Directorist plugin to the newest version available, which is 7.5.5 at the time of this writing, immediately to secure their websites.
Wordfence Premium, Wordfence Care, and Wordfence Response customers received a firewall rule to protect against any exploits targeting these vulnerabilities on April 4, 2023. Sites still using the free version of Wordfence received the same protection on May 4, 2023.
If you know someone who uses this plugin on their site, we recommend sharing this advisory with them to ensure their site remains secure, as these vulnerabilities pose a significant risk.
