At Wordfence our business is to secure over 4 million WordPress websites and keep them secure. My background is in network operations, and then I transitioned into software development because my ops role was at a scale where I found myself writing a lot of code. This led me to founding startups, and ultimately into starting the cybersecurity business that is Wordfence. But I’ve maintained that ops perspective, and when I think about securing a network, I tend to think of ports.
You can find a rather exhaustive list of TCP and UDP ports on Wikipedia, but for the sake of this discussion let’s focus on a few of the most popular ports:
20 and 21 – FTP
22 – SSH
23 – (Just kidding. You better not be running Telnet)
25 – Email via SMTP
53 – DNS
80 – Unencrypted Web
110 – POP3 (for older email clients)
443 – Web encrypted via TLS
445 – Active Directory or SMB sharing
993 – IMAP (for email clients)
3306 – MySQL
6378 – Redis
11211 – Memcached
If you run your eye down this list, you’ll notice something interesting. The options available to you for services to run on most of these ports are quite limited. Some of them are specific to a single application, like Redis. Others, like SMTP, provide a limited number of applications, either proprietary or open-source. In both cases, you can change the configuration of the application, but it’s rare to write a custom application on one of those ports. Except port 443.
In the case of port 443 and port 80, you have a limited range of web servers listening on those ports, but users are writing a huge range of bespoke applications on port 443, and have a massive selection of applications that they can host on that port. Everything from WordPress to Drupal to Joomla, and more. There are huge lists of Content Management Systems.
Not only do you have a wide range of off-the-shelf web applications that you can run on port 443 or (if you’re silly) port 80, but you also have a range of languages they might be coded in, or in which you can code your own web application. Keep in mind that the web server, in this case, is much like an SSH or IMAP server in that it is listening on the port and handling connections, but the difference is that it is handing off execution to these languages, their various development frameworks, and ultimately the application that a developer has written to handle the incoming request.
With SSH, SMTP, FTP, IMAP, MySQL, Redis and most other services, the process listening on the port is the process that handles the request. With web ports, the process listening on the port delegates the incoming connection to another application, usually written in another language, running at the application layer, that is part of the extremely large and diverse ecosystem of web applications.
This concept in itself – that the applications listening on the web ports are extremely diverse and either home-made or selected from a large and diverse ecosystem – presents unique security challenges. In the case of, say, Redis, you might worry about running a secure version of Redis and making sure it is not misconfigured. In the case of a web server, you may have 50 application instances written in two languages from five different vendors all on the same port, which all need to be correctly configured, have their patch levels maintained, and be written using secure coding practices.
As if that doesn’t make the web ports challenging enough, they are also, for the most part, public. Putting aside internal websites for the moment, perhaps the majority of websites derive their value from making services available to users on the Internet by being public-facing. If you consider the list of ports I have above, or in the Wikipedia article I linked to, many of those ports are only open on internal networks or have access to them controlled if they are external. Web ports for public websites, by their very nature, must be publicly accessible for them to be useful. There are certain public services like SMTP or DNS, but as I mentioned above, the server that is listening on the port is the server handling the request in these cases.
A further challenge when securing websites is that often the monetary and data assets available to an attacker when compromising a website are greater than the assets they may gain compromising a corporate network. You see this with high volume e-commerce websites where a small business is processing a large number of web-based e-commerce transactions below $100. If the attacker compromises their corporate network via leaked AWS credentials, they may gain access to the company bank account and company intellectual property, encrypt the company’s data using ransomware, or perhaps even obtain customer PII. But by compromising the e-commerce website, they can gain access to credit card numbers in-flight, which are far more tradeable, and where the sum of available credit among all cards is greater than all the assets of the small business, including the amount of ransom that business might be able to pay.
Let’s not discount breaches like the 2017 Equifax breach that compromised 163 million American, British and Canadian citizen’s records. That was extremely valuable to the attackers. But targets like this are rare, and the Web presents a target-rich environment. Which is the third point I’d like to make in this post. While an organization may run a handful of services on other ports, many companies – with hosting providers in particular – run a large number of web applications. And an individual or company is far more likely to have a service running on a web port than any other port. Many of us have websites, but how many of us run our own DNS, SMTP, Redis, or another service listening on a port other than 80 or 443? Most of us who run websites also run MySQL on port 3306, but that port should not be publicly accessible if configured correctly.
That port 443 security is different has become clear to us at Wordfence over the years as we have tracked and cataloged a huge number of malware variants, web vulnerabilities, and a wide range of tactics, techniques, and procedures (TTP) that attackers targeting web applications use. Most of these have no relationship with the web server listening on port 443, and nearly all of them have a close relationship with the web application that the web server hands off control to once communication is established.
My hope with this post has been to catalyze a different way of thinking about port 443 and that other insecure port (80) we all hopefully don’t use. Port 443 is not just another service. It is, in fact, the gateway to a whole new universe of programming languages, dev frameworks, and web applications.
In the majority of cases, the gateway to that new universe is publicly accessible.
Once an attacker passes through that gateway, a useful way to think about the web applications hosted on the server is that each application is its own service that needs to have its patch level maintained, needs to be configured correctly, and should be removed if it is not in use to reduce the available attack surface.
If you are a web developer you may already think this way, and if anything, you may be guilty of neglecting services on ports other than port 80 or 443. If you are an operations engineer, or an analyst working in a SOC protecting an enterprise network, you may be guilty of thinking about port 443 as just another port you need to secure.
Think of port 443 as a gateway to a new universe that has no access control, with HTTPS providing easy standardized access, and with a wide range of diverse services running on the other side, that provide an attacker with a target and asset-rich environment.
—
Footnote: We will be exhibiting at Black Hat in Las Vegas this year at booth 2514 between the main entrance and Innovation City. Our entire team of over 30 people will be there. We’ll have awesome swag, as always. Come and say hi! Our team will also be attending DEF CON immediately after Black Hat.
Written by Mark Maunder – Founder and CEO of Wordfence.
If you’re like me, you often find yourself feeling like there’s not enough time in the day—and by often, I mean pretty much every day. When there’s no time to waste and you have to nail down your priorities, adding structure and consistency becomes a necessity. That’s where time blocking apps are an excellent way to manage your schedule: they force you to plan out every minute of your day.
Connect your time-tracking app to your other tools
Some time blocking apps work better for people who are more visual, while others are better for those who need more organization. Some apps are geared towards solopreneurs and freelancers, while others are designed for folks who work as part of a corporate team. That’s why I spent several weeks testing dozens of time blocking apps—to figure out which ones were the best for which people.
Whatever your reason for time blocking, one of the time blocking calendars here should speak to you and your needs.
Time blocking is a time management technique where you schedule how you’ll spend your time during every minute of every day. Each task you need to complete gets time scheduled on your calendar, so you can make sure you have the bandwidth for every to-do list item.
Most people’s work calendars look like this:
Your meetings are there, and the rest of your time is just assumed to be open. A time blocked calendar, meanwhile, fills in all of those gaps:
Time blocking as a time management technique was popularized by Cal Newport, author of Deep Work. Newport says he dedicates 10-20 minutes every evening to time blocking his schedule for the next day, but when you choose to block your time and create your schedule depends on what works best for you. You might create your schedule every day when you get to work, at the end of every work day for the next day, or at the beginning of each week for the rest of the week.
Additionally, you can approach the time blocking method in a couple of different ways. You might schedule time blocks for specific tasks around your meetings and other commitments, or you might choose to schedule time specifically for meetings and other commitments.
For example, instead of accepting meeting invites for whenever people send them, you may block off Monday, Wednesday, and Friday for working on tasks and leave Tuesday and Thursday open for people to schedule meetings. Then, you can break those big sections for Monday, Wednesday, and Friday down into specific tasks—daily or weekly, based on your priorities.
Scheduling time for tasks forces you to think about how long each task is going to take you to complete, which, over time, can help you form more realistic estimates.
What makes a great time blocking app?
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
You could just use your calendar app to time block your schedule, or even a sheet of paper, but dedicated time blocking tools make the process a lot easier. Here are the criteria I used to determine the best time blocking software:
Integration with your current calendar. Being able to sync a calendar with a time blocking planner saves time and helps keep schedules error-free, so this is a must-have.
Ease of use. Some apps are just downright hard to figure out, so it was essential that my picks had a simple, intuitive interface that was easy to navigate.
Calendar and tasks in one place. No one wants to deal with having their projects and to-dos scattered in too many places. The purpose of a time-blocking app should be to simplify, which means being able to find and review your tasks in a central place.
Customization. While the ability to customize features like colors, themes, lists, alerts, and notifications is of varying importance, I chose apps that I felt provided enough flexibility to fit most people’s day-to-day needs.
Integration with other tools. Integrating your time block planner with your calendar is just the standard, but integration with other apps and tools is a wonderful cherry on top.
Sunsama is by far the best-designed app on this list. The app wastes no space, and after setting it up, you’ll immediately understand how to use it. There’s a task list, sorted by date, and there’s a sidebar with a calendar. You can flip this around if you want, but either way, it’s quick to drag tasks over to your calendar, making it convenient to jot down all your duties for the day and then focus on planning them all out accordingly.
Another neat feature is the ability to properly categorize all your tasks. Most time blocking apps have some kind of tagging aspect, but Sunsama takes it a little further with what they call contexts and channels. Contexts are essentially overarching categories, like Work or Personal. Within those categories, you can create sub-categorizations, like Focus Time, Creative Time, or Family Time to further drill down the organization of tasks.
Where Sunsuma really stands out is how it helps you plan out your day. Sign on in the morning, and you’ll be asked which tasks you have to work on, how long you think they are, and when you want to do them all. It really makes the process of blocking your day painless, and there’s even support for sending a summary of your plan for the day over to Slack in a single click. When nearing the end of your day, Sunsama will prompt you to jot down what you finished that day and what you didn’t get to, which I found a nice way to regroup before logging off.
The app is full of little touches like this, and the result is that time blocking your daily to-do list feels easier here than in any app we tested. And integrations with Trello, Gmail, GitHub, and Jira mean you can drag tasks over from a variety of apps. Google and Outlook calendars are both supported. The main downside: there’s no free plan.
Sunsama pricing: Starts at $20/month. No free version, though there is a 14-day free trial.
If you’re looking for a Sunsama alternative, try Timepage. It’s not a traditional time blocking app, but the sleek interface and added features, like weather reports and RSVP reminders, make it a worthy option.
HourStack is well-suited for teamwork, with the ability to add multiple users and manage an entire team’s workflow. But it also works well as a task tracker app for individual professionals who just want to keep track of their work, monitor how much time is spent on each task, and block time out to focus.
You start by blocking time for the day/week. Then, when you’re ready to start on each task, click the task, and select Start to initiate a timer. When you’re finished working on the task, you can complete it if it’s finished, or if you run out of time, you can roll the task over to work on it again later. In the Reports section, you’ll see detailed metrics for the time estimated and spent on each task. And as bonus, you can integrate HourStack with Google Sheets to export all your insights, which is very useful when you need to present or share your time spent with people who don’t use HourStack. I also personally loved how visual the platform was—you can see all your tasks and events for the week as cards on your dashboard (Sunsama actually does this similarly, too).
HourStack will pull events from Google Calendar and Outlook 365, but it doesn’t add those events directly onto your HourStack calendar. Instead, you’ll see them in a sidebar on the right side of the screen and can drag and drop them onto your HourStack calendar.
The main downside to HourStack is that it doesn’t have a place to keep a to-do list. Instead, you’re mostly using your calendar to capture your to-dos. But it does have native integrations with apps like Trello, Todoist, and Asana, so you can see your to-dos from another app within HourStack to plan and schedule in one place. There are also integrations with HubSpot, GitHub, and Google Sheets—plus basically every other app, thanks to HourStack’s Zapier integrations, which let you do things like automatically adding new calendar events to your HourStack calendar and vice versa.
Add new Google Calendar events to your HourStack week
HourStack Pricing: 14-day free trial. Personal plan starts at $9/month.
Timely is an HourStack alternative that also allows you to track billable projects within a team. One of the biggest differences is the lack of an actual timer—instead, it uses a Memory app to track time automatically, which is nice, especially if you’re working on other projects in the background.
If you use Trello or Jira as your to-do list or project management tool, Planyway lets you block time on your calendar using those tasks.
You can easily create and place all your tasks into your pre-created Trello lists (or create new lists within Planyway), and then just drag and drop them onto the Planyway calendar. Connect your existing calendar, and you’ll see those same tasks or events with the rest of your schedule. The app did take a bit of time to think about integrating with my Google Calendar, but after a few refreshes, it wound up working just fine.
Planyway also gives you the option to connect it to your Google, Outlook, or Apple calendar, so you can see your calendar appointments in context. On its Free and Basic plans, Planyway supports one-way syncing: you can see your Planyway cards in your calendar using an iCal URL, but you can’t see your calendar events in Planyway. Two-way syncing that keeps both calendars in sync is available on the Pro plan.
Planyway Pricing: The Free plan includes one-way calendar syncing; from $3.99/month for the Pro plan that includes two-way calendar syncing and recurring tasks.
TickTick Premium lets you compile your tasks in a to-do list and then block time for those tasks on your calendar. But TickTick offers a feature that the others don’t: a Pomodoro timer. So if you want to combine time blocking with the Pomodoro Technique—or if you’re looking for the best task management app with built-in time blocking—TickTick Premium may be the best option for you.
Adding tasks to your calendar in TickTick isn’t as simple as it is in some of the other apps. Instead of dragging and dropping tasks onto your calendar, you have to take a few steps. While adding a task, you can use natural language processing to add a due date—for example, you could type “walk the dog tomorrow.” Do that, and your task will have a due date. If you forget, that’s ok: you can edit a task and select a due date. It will then show up on your calendar as an all-day event—you can drag it to whatever time you want.
TickTick can also pull events from your existing calendar and display them on your TickTick calendar; or you can set it up to push TickTick events to your main calendar. You can’t manage calendar appointments in TickTick, though—the appointments from your calendar are basically only there for reference. But it’s enough to plan your day.
Another neat feature to take advantage of is the Eisenhower Matrix. The name may sound a little intimidating, but it’s actually very simple. You can use the matrix to organize your tasks according to Urgent & Important, Urgent & Unimportant, Not Urgent & Important, and Not Urgent & Unimportant. This system essentially provides a way to properly prioritize and tag your tasks with a simple drag and drop. As someone who can get overwhelmed with the number of tasks on my plate, being able to see a visual representation of my tasks prioritized was a huge help.
You can integrate TickTick with thousands of apps using Zapier’s TickTick integrations. This is great for adding tasks to your calendar or pulling in tasks from other apps like Gmail or Slack.
Create TickTick tasks from new saved Slack messages
TickTick Pricing: The free TickTick product doesn’t include a calendar view; from $2.79/month for TickTick Premium that includes the calendar view and RSS feeds to and from third-party calendars.
Best free time blocking app for Apple users (and hyper-scheduling)
Sorted^3 is the self-proclaimed app for hyper-schedulers—and as someone who self-identifies that way, I’d absolutely agree.
Sorted^3 has an excellent onboarding flow. When you sign up, you’ll be immediately directed to a tutorial showing you how to use app shortcuts and other unique features, like Magic Select (more on that in a bit). While the amount of information may seem overwhelming at first, it does a superb job of guiding you through all the features that are available to you as you start using them.
On the hyper-categorization front, there’s a tab for lists that has sections for errands, notes, links, and groceries, so you can put any tasks or information that you want to store for later—but you can also schedule out any tasks from the lists as well.
Back to Magic Select. This feature lets you quickly highlight multiple items in your schedule. This means you can delete, recategorize, retag, or reschedule multiple tasks without too much effort. Surprisingly, out of all the other apps I tested, none had this feature.
You’ll also get an auto-scheduling feature. You can add all your tasks to the schedule section, assign a certain period of time for each one, and then let Sorted^3 do the heavy lifting of blocking out time for all your tasks. You can even add an automatic buffer period between tasks, and you’re able to move things around after they’ve been scheduled.
Sorted^3 also has some nice Apple-specific features. For example, you can sync to iCloud and can take advantage of Siri to plan out tasks.
Sorted^3 pricing: Free; PRO version is $14.99
SkedPal also has great auto-scheduling capabilities, and it’s worth a look if you like the idea of Sorted^3 but don’t use Apple devices. SkedPal’s time map feature allows you to throw a task into a category, like Focus Time or Weekends, and then automatically schedules it within that task category.
Do you need a time block app?
You might decide that you don’t need a dedicated app for time blocking, and that’s fine. Here are some other ideas:
We included TickTick in the list above, but some of the other best to-do list apps also have basic time blocking features, including Any.do and Todoist.
Honestly, any of the best calendar apps could work for calendar blocking. Just add your tasks as calendar appointments.
Serene is a distraction blocking app that also works great for planning your day. It’s not exactly a time blocking app, but might be better for some people.
Also worth noting: if you already have a great to-do list app and a great calendar app, you could just connect the two using Zapier.
Google Calendar + Jira Software ServerMore details
But if you want everything in one app, one of the tools in this list should do the trick. Each app offers a free plan or free trial, so you can try them all and pick the one that works best for you.
As far as I’m concerned, a card swiper is a card swiper—I’m not paying attention to the specific logo on the device when I’m making a purchase. But what might be a pretty inconsequential difference to consumers like me will have a big impact on sellers.
You need to make sure the processor you choose can integrate with your selling platform, that it supports the transaction types you use, and that it has the features you need. And when it comes to fees, choosing the wrong payment processor can cost you hundreds—or more, if you’re selling at scale.
Two of the most popular payment processors are Stripe and PayPal. If you’re trying to choose between the two, here’s what you need to know.
Stripe vs. PayPal at a glance
I’m just going to put the bottom line up front: Stripe is the better choice in nearly every scenario. PayPal has a seriously complicated fee schedule that adds up quickly, and even basics like a virtual terminal or a recurring payment tool require a subscription plan plus an added monthly fee. Stripe offers most of PayPal’s paid features for free or for a much cheaper per-transaction fee, and their regular fees are lower, too.
That said, you can’t put a price on the value of PayPal’s universal brand recognition. Particularly if your customer demographic skews a little older or less tech-savvy, you may find customers are more willing to input financial information via a platform they’re already familiar with. In reality, Stripe and PayPal are both equally secure, but the fact remains that some people are set in their ways and would rather forgo a purchase than adapt to a new payment processor.
Keep in mind that we’re evaluating these platforms as payment processors—not for personal money transfers or even for particularly large invoicing projects (though both platforms do have invoicing tools, which I’ll get to later on).
Stripe
PayPal
Ease of use
⭐⭐⭐ A little trickier to set up, since Stripe’s checkout gateway must be integrated with your site
⭐⭐⭐⭐ Very easy off-page checkout setup; customizable gateways available with upgrades are just as tricky to integrate as Stripe
Costs and fees
⭐⭐⭐⭐⭐ Simple “% + fixed cost” fee schedule with uncomplicated pricing for add-ons like recurring payments and invoice management
⭐⭐ Complicated pricing with different “% + fixed cost” fees for each type of transaction; difficult-to-parse fees for upgrade services that are required in order to access key features that also cost an additional fee
Recurring payments
⭐⭐⭐⭐⭐ Recurring payment setup is included at no extra charge; users can gain access to advanced billing tools like recurring invoices for a low additional per-transaction fee
⭐⭐ Merchants need a paid account (Payments Advanced, Payments Pro, or Payments Pro Payflow), and it costs $10/month to be able to accept recurring payments
Pay later options
⭐⭐ Available via third-party integrations with high per-transaction fees
⭐⭐⭐⭐⭐ PayPal Pay option included with no additional fees
International payments
⭐⭐⭐⭐⭐ Simple, low-cost added fee for international transactions and currency conversions
⭐⭐ Higher added fee for international transactions and currency conversions, plus base “% + fixed cost” fees have different fixed costs for each country
Customizability
⭐⭐⭐⭐ Fully customizable checkout gateway included at no extra cost
⭐⭐⭐ Customizable checkout gateway and on-site checkout options require Payments Pro ($30/month) or Payflow Pro ($25/month) accounts
Currencies/transfer types supported
⭐⭐⭐⭐ All major credit cards, 135 international currencies, crypto, and ACH debit and credit transfers; Venmo transfers not supported
⭐⭐⭐⭐ All major credit cards, 25 international currencies, Venmo transfers, and crypto; ACH transfers not supported
What’s not different?
If you’re torn between Stripe and PayPal for your business, disregard these factors—they’re (more or less) the same on both sides.
Credit cards accepted: Both Stripe and PayPal can accept all major credit cards.
In-person, online, and keyed transaction capability: Both apps allow users to take orders in person, set up a checkout online, or input credit card information manually (called a “keyed transaction” or “virtual terminal transaction”). PayPal does charge a higher fee on keyed transactions, though.
Card reader costs: Terminals (the full-scale card processor you would see at any shop counter) cost $249 for both platforms. Stripe’s handheld card readers cost $59, while PayPal charges $29 for your first reader and $79 for additional devices. Unless you need an absurd number of card readers, it more or less balances out: if you bought two card readers, it would only cost $10 more with Stripe than with PayPal.
Chargebacks, disputes, and refunds: Both platforms’ chargeback and dispute fees are similar ($15 for Stripe, $20 for PayPal), and their refund policies are identical (no additional fees for refunds, but the original processing fees from the purchase are not refunded).
Quality of security tools: Both Stripe and PayPal offer two-factor authentication, data encryption, advanced risk monitoring, fraud detection and prevention, and a number of other high-quality security tools. The price of these tools is a different story—we’ll go over that in a bit more detail further down.
Reporting tools: Both platforms have decent reporting capabilities, with options to generate basic transaction reports and payout histories. PayPal’s reporting capabilities are probably slightly better than Stripe’s, but neither is so impressive that it should function as a tie-breaker.
Integrations: Both platforms have broad libraries of apps that can be natively integrated, and both apps integrate with Zapier.
PayPal is easy to set up and use, but Stripe allows on-site checkouts that you can customize to your brand
If you’ve ever made a PayPal purchase before, you’re familiar with the standard off-page checkout process that takes place on the PayPal site. It’s absurdly easy for the buyer—and the brand name is enough for people to trust it—but it takes you off the page you were purchasing from.
Stripe is designed to be integrated directly with your shop so that the customer remains on your website throughout the entire checkout process. It also allows you to customize the checkout gateway to match your shop’s brand and aesthetic. PayPal only offers a customizable on-page checkout flow to users with a subscription to Payflow Pro ($25/month) or Payments Pro ($30/month).
But here’s the rub: setting up an integrated checkout gateway is a little tricky in both cases, and requires some basic programming knowledge (or the patience and technological aptitude to follow a how-to video really, really closely). So if you don’t care about having a branded on-page checkout page and just want something easy, PayPal has an option for that; Stripe doesn’t.
Stripe’s setup dashboard can look overwhelming to non-coders.
That said, you can hire a freelance programmer on Fiverr to set up a checkout gateway for around $30. So if you couldn’t code your way out of a paper bag but you still want the nicer checkout experience, paying someone else to do it isn’t going to bankrupt you.
PayPal’s pay later and invoicing features are free, but nearly every other type of transaction will be cheaper with Stripe (and you won’t have to worry about hidden fees)
There’s no other way to put this: PayPal’s pricing structure is a nightmare. It took me, without exaggeration, hours to figure out PayPal’s fees, and that was just so I could write this post. Not only is the percentage fee different for each type of transaction, but you need to consult a different table to find the fixed fee that applies to each different payment type as well.
The specificity of the payment types PayPal lists is bananas, and there’s a different fee for almost every one.
Stripe charges 2.9% + $0.30 for online sales and 2.7% + $0.05 for sales made in person. That’s it. There are a few different fees for specific scenarios, like ACH transfers and wire payments, but the vast majority of sales will fall into one of those two categories. In addition to their blissful simplicity, Stripe fees are also cheaper than most PayPal fees.
That said, the two pricing advantages that PayPal has are its free pay-later service and its free invoicing tools. Stripe doesn’t offer a native pay-later option, but integrates with third-party platforms Affirm, Afterpay, and Klarna instead—each of which charges a hefty 6% + $0.30 fee per transaction. Invoicing with Stripe is free for the first 25 invoices per month, after which it costs an additional $0.04 per transaction. Its “Plus” invoicing option costs 0.5% per transaction, but it grants access to advanced invoicing tools that allow you to automate things like invoice collection and reconciliation.
PayPal’s paid tiers are confusing, and they require users to pay extra for features that are included with Stripe
Stripe doesn’t have tiers. It collects its fees primarily on a per-transaction basis, and those features that are considered “extras” cost a small additional per-transaction fee—usually a few cents or a few tenths of a percentage point.
As I mentioned earlier, users who want to create a custom integrated checkout gateway with PayPal need to pay to be able to do so. The Payflow Pro plan allows merchants to fully customize their shopping flows, and costs $25/month plus an added $0.10 fee per transaction. Stripe offers this same service for free.
The other paid PayPal plan is Payments Pro ($30/month). This subscription allows merchants to access PayPal’s Online Card Payment Services; however, each service costs an additional fee on top of the subscription price. These features include things like account monitoring, fraud prevention, virtual terminal access, and even the ability to accept recurring payments—which all cost an additional $10-30 per month each.
Stripe offers recurring payments, virtual terminal access, and fraud protection for free. More advanced features, like recurring invoices and advanced fraud protection, cost a small per-transaction fee; no premium subscription required.
Stripe or PayPal: Which makes sense for you?
PayPal looks like the better choice for solo operators and small business owners, primarily because its setup is so familiar. But keep in mind that most users will pay a premium for the privilege of that easy setup in the form of high fees and monthly costs for essentials like recurring billing and virtual terminal access.
To help you visualize what each service might cost in practice, here are a few basic transaction scenarios and what they would cost with each platform.
Stripe
PayPal
$100 sale, paid online via credit card
$3.20
$3.48
$100 sale, paid online using saved payment information
$3.20
$3.98
500 sales, $100 each, paid online using saved payment information
$1,600.00
$1,990.00
$20 monthly recurring payment, paid online via credit card
$.88/month
$61.09/month (transaction fee plus Payments Pro subscription and recurring billing tool access)
500 monthly recurring payments, $20 each, paid online via credit card, with advanced fraud protection in place
$450/month
$634/month (transaction fees plus Payments Pro subscription, recurring billing tool access, and fraud protection)
If you’re only making a handful of sales per month and you aren’t selling big-ticket items, the difference between Stripe and PayPal’s fees will be manageably small. But once you start selling at scale, in almost all scenarios, PayPal is going to cost you a few hundred dollars more than Stripe per month. The main barrier to entry for Stripe is its more complicated setup that requires a developer to install.
Yes, you need to turn shortcuts on. If you try these Gmail shortcuts without turning them on first, you’ll be slamming that C key into the void. So if you think your Gmail keyboard shortcuts aren’t working, try this first.
To turn on Gmail shortcuts:
Click the Settings gear in the top-right corner, then See all settings.
Scroll down to the Keyboard shortcuts section, and choose the Keyboard shortcuts on option.
Scroll to the bottom, and click Save Changes.
Congrats! You can use all of Gmail’s shortcuts now—here are the ones you should start using right away.
1. Browse through your emails
Prefer using keyboard navigation over mouse? Flip through the email threads in your inbox using K to go to the previous email and J to go to the next email.
Press Enter / return to open the selected thread. Then:
Press U to go back to your inbox.
Press ]or[ to archive the message and go to the previous or next message.
Press # to delete the message.
Press Shift+Uto mark the message as unread.
2. Jump between categories
Gmail also has “jumping” shortcuts that instantly take you to your desired inbox category. Use the following combos to visit different categories:
Main inbox: G + I
Starred conversations: G+S
Snoozed conversations: G+B
Sent messages: G+T
Drafts: G + D
All mail: G + A
If you like to use Google Tasks and Gmail together, you can even go to the Tasks window by pressing G + K.
3. Compose new emails
Here’s a universal and easy-to-remember one: composing a new message. Press C, and the trusty New Message window will pop up.
4. Add CC and BCC
When you open a compose window, it keeps the CC and BCC options nestled for you to click and add fields for them. Add those fields instantly using the Gmail shortcut Ctrl / command + Shift + C(CC) or Ctrl / command + Shift + B (BCC).
How to create a Gmail shortcut
You can change your Gmail shortcut keys to better suit your workflow. Here’s how to customize Gmail shortcuts:
Go back into the main settings menu you used to turn on shortcuts, then click the Advanced tab.
Find Custom Keyboard Shortcuts and choose Enable. Gmail will send you back to your inbox.
When you visit the main settings menu again, you’ll see a new tab titled Keyboard Shortcuts.
Click that tab, and you’ll get a menu where you can customize your shortcuts as much as you’d like.
Do more with Gmail
Want to go even further? Here’s a list of every Gmail shortcut, courtesy of Google itself. And here are a few more guides to make you a Gmail power user:
I’m pretty much always thinking about the prospect of starting an eCommerce business. I like my job, but I do not enjoy labor, and the siren songs of any number of passive income streams call to me daily. Tragically, however, I am not cut out for entrepreneurship. I spent a few years freelancing full-time in my early 20s, and I nearly bankrupted myself—I just never did any work.
If you’re thinking about diving into eCommerce entrepreneurship, you should have a clear and thorough understanding of exactly what it takes to be successful as an online seller. So before you start loading up on craft resin or earring hooks, read on to find out exactly what it takes to start an eCommerce business.
Pros and cons of running an eCommerce store
You don’t have to search very far to see what it is that draws people to the idea of starting their own eCommerce business. No micromanaging supervisors to answer to or fat cat executives living off of the fruits of your labor, and without any physical assets or locations, you can go wherever you want and still run your operation.
In short, many people are drawn to eCommerce selling because they think it’s their key to freedom. To those people, I say: au contraire. In many ways, eCommerce sellers are more limited than regular employees.
Sure, I may have to answer to my manager, but if I mess something up, there’s no chance of her requesting a refund on my last paycheck or claiming the work I emailed her got irretrievably lost. I may not make my own hours, but since my salary is fixed, I can take days off knowing that there’s no chance of it impacting how much money I make. You need to decide for yourself whether the benefits of launching an eCommerce business outweigh the risks of flying without the safety net of job security to fall back on.
How to tell if eCommerce is right for you
In the same way that some kids are terrible at homework but are great test-takers, there are some personalities that do thrive under the pressure of relying on their business’s success for their survival. When it comes to employment vs. entrepreneurship, there is no objectively better, more flexible, more independent choice—there’s just what works better for you.
Here’s a quick self-screener you can use to determine if you’re cut out for online selling:
Do you like what you do? This is something you’re going to be spending hours on, day in and day out—and you’re going to have to work really hard to get your business off the ground. Unlike traditional small business owners, you won’t have a staff, coworkers, or a physical workplace; it’s just going to be you, likely in your home, making the thing you sell. If you’re not truly passionate about your product, you’ll be miserable within a few weeks, tops.
Are you self-disciplined? It’s not easy being your own boss, especially in an industry as isolating as eCommerce. Many other small businesses don’t have this problem—I taught piano lessons for a period of time and didn’t have a boss then, but knowing that my students were relying on me to be prepared for their lessons still kept me accountable. It’s a lot easier to stay motivated when you’re interacting with customers or a small staff.
Do you have a lot of commitments? Anyone who has ever tried to work remotely from their parents’ house can tell you that, for whatever reason, people simply do not perceive solo work on a computer as “real work,” so if you want to run a successful online store, you need strong boundaries and a close relationship with the word “no.”
Can you take on the financial risk?Starting a store on the side while you stay in a day job is one thing, but if you’re making a complete leap to entrepreneurship, you need to be able to get by for a few months or even a year without much income. If you have lots of debt or a family to feed, this might not be the career for you.
Provided you’ve given it some thought and you’re ready to make the leap—or if you’re starting your business part-time until it takes off—you’re ready to get started on launching your business.
Choose an eCommerce business model
When I think of small eCommerce businesses, I think primarily of some of my favorite niche Etsy shops selling things like taxidermied squid jewelry and D&D dice with real mushrooms inside. (I am a very fun person to know at Christmas.)
But eCommerce selling includes far more than traditional consumer retail. Depending on your needs, you may find that one of these alternatives suits you best:
Dropshipping: Dropshipping is a type of eCommerce business where you sell products without carrying any inventory. When a customer places an order on your site, you simply contact the supplier (or have the order sent automatically) and have them ship the product directly to the customer. Dropshipping is a popular eCommerce business model because you don’t need to spend a lot of money up front.
Print on demand: Print on demand is similar to dropshipping, but instead of shipping products from a supplier, you have your products printed and shipped by a print-on-demand service. This type of eCommerce business is often used for selling custom-printed products like t-shirts, mugs, and stationery.
Retail arbitrage:Retail arbitrage is the process of buying products from brick-and-mortar stores and selling them online at a higher price. This type of eCommerce business can be profitable, but it requires a bit more work than dropshipping or print on demand. You also need to identify a product niche that allows you to do this profitably, where you can be confident that customers won’t just go to the original source to make their purchase at a lower price.
Wholesaling: Wholesaling is a type of eCommerce business where you sell products in bulk to retailers. The benefit of wholesaling is that you can get discounts on the products you purchase, which allows you to sell them at a higher price and still make a profit. But this requires a large initial investment since you’ll need to stock inventory in bulk quantities.
Subscriptions: Subscription eCommerce businesses sell products or services on a recurring basis, most commonly in the form of a monthly box of curated products (or, in my dog’s case, a monthly delivery of different home-style baked treats). But there are other types of subscription businesses, such as online courses and members-only clubs.
What business model you choose will also rely heavily on the product market you want to target, since not all models will work with all types of products. Naturally, dropshipping won’t work to sell hand-knitted sweaters, while very few people are likely to buy a subscription for artisan coffee tables. The other thing that will help you decide what products to sell is your chosen target market.
A broad target market is the kiss of death for a budding eCommerce entrepreneur. There are over 9.1 million eCommerce retailers in the world, 2.5 million of which are located in the United States. Do you want to compete with between 2.5 and 9.1 million businesses? I didn’t think so.
When you choose a product market, you’re isolating a part of this larger market of retailers that you want to compete within. The more specific your product market is, the fewer competitors you have; the fewer competitors you have, the more likely you are to succeed. In eCommerce, the most successful sellers home in on extremely small, highly specific product markets—also called micro-markets or niches.
How to find your eCommerce niche
A product niche is a very small sliver of a product market that is both large enough to contain a robust customer audience but small enough that it doesn’t contain many competitors. The best way to identify your niche is to start with a product market and whittle it down from there.
To choose a product market to start with target products that:
You’re capable of creating (at high quality)
You enjoy creating (even at scale)
Have a small market/minimal competition
People want or need
Are profitable
Let’s break down each of these characteristics in detail.
Pick something you’re good at
It’s perhaps the most obvious of the five characteristics listed, but it still bears mentioning: when starting an eCommerce business, choose something that you can do or make well. If you choose something extremely unique and specific that no one else is doing, you may be fooled into believing the lack of competition will make up for poor quality. But the moment you gain some popularity, if someone else can create your product better than you can, your business will be dead in the water.
Pick something you like
Choose something you enjoy making, looking at, and thinking about. More importantly, choose something you won’t hate after the tenth, fiftieth, hundredth, or thousandth time you’ve sold it. Selling can be tedious work, especially if you make your products yourself. Don’t build your business around a product market only to find that you can’t stand working in it.
Pick a small market with limited competition
eCommerce sellers can’t use the same logic and strategy that regular companies do to choose their target markets. You’re one person, with one person’s resources and power—if you try to enter a market where you’re competing with full-sized companies and brands, you’ll be out-marketed and out-maneuvered every time.
Be specific: instead of lawn services, target the market for environmentally sustainable lawn care in one finite geographical location. Instead of publishing eBooks on finance, publish eBooks on investing for American women ages 18-24. Keep narrowing it down until you’ve found your product niche (more on that later).
Pick something people want or need
This is just common sense: you need to sell something that people will actually buy. Even the biggest brands still mess this up every once in a while (looking at you, Colgate-brand frozen dinners and the Bristol-Myers Squibb nightmare that was the “Touch of Yogurt” shampoo). Don’t wait until after you’ve launched your product to try to match it to a potential customer market. Do your research, and narrow down your target customer’s pains and gains, or the problems they need to solve and the enjoyable things they want to enhance. Make sure there’s a large enough demographic of people who are in the market for what you can provide.
Pick something profitable
There’s no surefire way to guarantee that a product or business will be profitable, but with some thorough research, you can certainly strengthen your odds. Ideally, you want to choose a product market with a strong balance between a large potential customer base and a small number of competitors. You’re also more likely to succeed if your product is truly unique in some way—if you offer a feature or element that no other competitor offers. Keep narrowing down your market until you’ve found your unique niche.
Narrowing down your product niche
Once you’ve identified a promising product market, you can start adding details to whittle your target market down to a target niche.
For example, let’s say that you make clothes in your free time, and you’re interested in figuring out how to turn that into an eCommerce business opportunity. In the broadest sense, you want to target the clothing industry, but since this is an extremely saturated market—meaning that it contains many, many competitors—it’s not one where you’re likely to succeed as an individual eCommerce seller.
You need to find a more unique product category within the larger framework of the clothing industry. One good choice might be pet clothes, since there are far fewer designers and retailers in the pet fashion industry than the human one. But “pet clothes” is still a pretty broad category, so you might narrow it further to pet clothes that are specifically for dogs.
When solo eCommerce selling was still a burgeoning market, handmade dog clothes may have been a narrow enough niche to pursue since there were so few non-corporate sellers and even fewer online marketplaces where sellers could compete. But today, you’ll want to get even more specific—perhaps by focusing on dog clothes for specific occasions, like weddings and engagements.
That’s as far as I’m taking this example, but if I were actually launching this business, I’d probably drill down even further just to really make sure that I had my unique micro-market cornered. I might narrow it down by size, theme, or even specific clothing items until I hit on my ultimate niche: floral-themed wedding bow ties for small and medium dogs. (Though there’s truly no limit to how far you drill down your niche—until, perhaps, you reach CelebriDucks levels of specificity.)
Your niche isn’t a permanent designation—if your product does well in your corner of the market, you’ll have more capital to invest in better marketing, audience targeting tools, and maybe even an employee or two. The more your company grows, the more resources and power you have to capture a larger market share.
Set up your store
You’ve found your market, honed your niche, picked your product, and you’re ready to start generating inventory and selling it to your customers. It’s time to choose a platform and set up your eCommerce store.
Choose an eCommerce platform
Talk about a crowded market—there are a ton of different platforms you can use to create a store online. You also don’t necessarily need your own online storefront; you can sell on marketplaces, crowdfunding sites, or a number of other eCommerce alternatives. If you do go with an eCommerce platform, here are a few different guides and comparisons that can help you find the right site for your business:
The platforms above fall into one of two categories, each with different setup requirements.
A standard website builder (like Wix, Weebly, Squarespace, or WordPress) will allow you to create an entire website, only part of which needs to be dedicated to your actual store’s functions. If eCommerce selling is only part of your business plan—for example, if you’re a professional photographer who sells prints and posters as a side hustle—you would want your site to be dedicated to your store as well as pages housing biographical information, your professional portfolio, booking information, recordings of photography classes or talks you’ve given, online course signups, and anything else that pertains to your career.
If your primary goal is eCommerce selling, you’re better off opting for a purpose-built eCommerce platform like Shopify or WooCommerce. Both platforms are capable of many of the same features as a general website builder, like adding about pages, forms, image displays, and blogs. These platforms also grant you access to more advanced features and integrations designed specifically for eCommerce sites, which can help supercharge your selling and help your store gain momentum early on.
Ready to build your store? Check out these step-by-step guides to building your store in the platform you want:
With your eCommerce shop all set up, it’s time to throw everything you’ve got into making sure that it succeeds. You can’t wait for your customers to come to you—you need to go out and find, reach, and convert your target audience.
Target inbound sales leads
Inbound sales strategies are designed to draw people to you, instead of the other way around—think search optimization (SEO), paid search, social media, email marketing campaigns, and content marketing.
Explore potential sales strategies in more detail with these guides:
As a small business owner, your plate is going to be full most of the time (frankly, it will often be full-on, Thanksgiving-style overflowing). If you want to keep up with it all, you need to learn to be efficient about using what you already have and drawing multiple marketing materials out of one asset.
For example:
Get into the habit of snapping and recording your day-to-day processes and behind-the-scenes moments, so you always have material for social and website visuals.
If you’re researching a topic, if it’s related to your business, consider adding an extra step to turn your research into a marketing email or SEO post.
Whenever you design a new marketing asset—an email layout, an Instagram Story, a blog structure—aim to turn it into a template that you can use again, instead of starting from scratch on your next asset.
Marketing as a small business owner is a “work smarter, not harder” game. Get as much mileage as you possibly can out of everything you create, and you’ll free up time and attention that would be better spent on business strategy and growing your company.
Automate as much as possible
There are lots of opportunities to automate parts of the eCommerce process. Invest time in setting up automations at the outset, and you’ll save far more time and energy avoiding unnecessary busywork once your store gets off the ground.
In fact, most of the risks specific to eCommerce entrepreneurship come down to the fact that it’s an overwhelming amount of work for one person to handle, so automating as much of your workload as possible can materially increase the likelihood of your business’s success.
Here are a few guides on the kinds of automation that work best for eCommerce and how to set them up:
Mind mapping is a creative way to brainstorm and find connections between different ideas. Done right, it’s a great way to come up with new ideas and solutions to tricky problems, outline an article or presentation, and generally just get your thoughts in order.
Use automation to support brainstorming, delegation, and communication
I do most of my mind mapping digitally—and even when I don’t, I often recreate a paper mind map online so that I can have it safely stored and easily searched. (It’s a weird hybrid approach, but it works for me.)
Over the past several years of updating this list, I’ve tested close to 50 different mind map tools, many multiple times as they’ve been updated and added new features. I’ve also made dozens of mind maps myself, both on paper and digitally. Pen and paper set a very high bar to clear, but these are the five best mind mapping apps that manage to clear it.
Traditionally, a mind map is done with a pen (or, ideally, loads of colored pens) and paper. You start by writing a central idea or theme in the middle of a blank sheet of paper. Then the fun starts: around your central theme, you create “nodes” connected by lines, each with its own related idea or theme. For example, if the central theme was “Summer” (say, for a marketing campaign), the first five or so nodes might be “Good weather,” “BBQs,” “Vacation,” “Air conditioning,” and “School’s out.”
From each node, you then repeat the process, drilling deeper into the different concepts. “BBQs” might lead to “Family time,” “Good food,” and “Burgers.” “School’s out” could lead to “Summer jobs,” “Extracurriculars,” and “Alice Cooper.”
Some ideas will also connect back to other ideas. “Family time” could also link to “Good weather” and “Vacation.” “Burgers” could link to “Summer jobs.” But by getting all these branching concepts down on paper, you can start to see the relationships between different things and generate new ideas. Who’d have thought before we started brainstorming that Alice Cooper flipping burgers at a family BBQ (or maybe in a fast food joint?) could make for a killer summer ad?
What makes for great mind map software?
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
Mind mapping with a sheet of paper and a pen is an incredibly intuitive and natural way to work. You just start drawing and go from there with almost nothing in your way.
It does have its downsides, though. Unless you have a gigantic whiteboard knocking around, you’re limited to a fairly small piece of paper. It’s not searchable, and you can’t easily undo things or make edits. And, worst of all, if you lose your mind map, you don’t have a backup. So even though pen-and-paper mind mapping is delightful, it might be worth considering a mind map app.
While each mind mapping tool on this list has its own unique benefits, they all meet at least the following criteria:
It’s actually a mind mapping app. A lot of drawing, diagramming, and flowchart apps are marketed as mind map apps—but they aren’t. While you could make a mind map in them, you could also use PowerPoint, Photoshop, or MS Paint. You could even get a key and carve a mind map into your computer screen. Just because something can be used to make a mind map, doesn’t mean it should or that it will do it well. These more general-purpose apps tend to lack the features that make creating a mind map digitally as easy as possible, like automatically linking nodes, brainstorming modes that let you get a lot of concepts down quickly, and search. For an app to make this list, we dug past the marketing and made sure it was designed from the ground up for brainstorming, not for drawing or creating professional diagrams or charts.
It gets out of the way. Mind mapping with a pen and paper is a joy. No app is ever going to be quite as intuitive, but it should come as close as possible. After a short learning period to get up to speed, you shouldn’t have to stop and think to create a node, or dig through menus to connect two ideas. The app should just fade into the background—the same way your web browser does.
It offers an unlimited canvas. A digital mind map tool should have a practically unlimited canvas size, so you can make a mind map as big as you can conceive of, connecting huge numbers of ideas if you want. Using an app is all about overcoming the analog downsides, not reinforcing them.
It allows you to attach files. Sometimes you need more than a few words to fully illustrate a concept—and doodling is a big part of analog mind mapping. For an app to make this list, you need to be able to attach images, videos, documents, web pages, and other assorted extras to your mind maps.
It allows you to save and export. You can’t easily edit, save, or share your paper mind maps, so one of the big reasons to go digital is that you can. The best mind map software lets you come back to a mind map later and change it up, save it, and export it in different formats, so you can send it to your colleagues, classmates, or anyone else.
This is my third year keeping this list updated, so I’m very familiar with all our top picks—plus all the apps that come close to breaking into this list but just fall short. To test each mind map app, I use it. I start with some silly concept and just mind map away to see how it works and feels. (I’m always comparing things back to both paper and the other apps.) If it’s nice to use and ticks all the boxes, it goes on a shortlist to be considered for inclusion. If it’s awkward, gets in the way, or doesn’t have a key feature, I leave it off the list (though all the testing notes get added to an increasingly complex spreadsheet, so I can check if things improve next year). From that shortlist, I pull out the best of the best. So, here are the five best mind mapping apps.
Best mind mapping software for beginners and occasional use
Coggle is, in many ways, the mind map maker to beat. It’s fast, intuitive, and easy to use (with great keyboard shortcuts)—even though it’s only available through your web browser. Perhaps best of all, Coggle is free for up to three private mind maps. As long as you save your mind maps as PDFs, plain text documents, or images, you can delete your old drafts and basically have unlimited free mind mapping. If you’re only looking to use a digital option every few months, it’s practically perfect.
The moment you start a diagram in Coggle, you’ll see the central node of a new mind map. From there, you can create new nodes by clicking on the plus sign or—if you want a faster experience—tapping the tab key. There’s a handy cheatsheet of all the keyboard shortcuts in the bottom-right corner of the app, and it’s worth learning to use them.
Coggle is packed with thoughtful touches. One of my favorite features is that you can format your mind map items and messages with Markdown, so you can get as fancy as you need to while adding your text, images, and links to the canvas. There’s also collaboration built in. If you want to bounce some ideas off a colleague, you can go ahead and add them to your mind map, carry on a conversation in the messages sidebar, or go into full-screen presentation mode to take a step back and do more high-level ideation.
In short, for occasional mind mapping (whether on your own or with colleagues), Coggle nails it, and it’s your best option s for free mind mapping software. Its paid offering is also great, but for $60/year, you can get other mind mapping apps that work natively rather than just through a web browser.
Coggle pricing: Free for up to three private diagrams; $5/month for unlimited private diagrams and extra mind mapping tools (like additional shapes and color control).
Best mind mapping software for collaborating with a team
MindMeister is one of the best collaborative mind mapping tools out there. It’s a little less intuitive to use than Coggle, and some features—like exporting your mind maps as a PDF or image, or attaching images and videos—are limited to paid plans, so it’s a less enticing option for solo mind mappers. For teams, though, its collaboration features are great: you can add team members and guests to your mind map, leave comments for each other, and otherwise work together to brainstorm or present ideas.
It also has a sleek modern interface and plenty of customization options (including some more corporate layouts). Plus, it automatically aligns your nodes, which makes it easy to create great-looking mind maps that won’t look out of place in a meeting room.
MindMeister is owned by the same people that make MeisterTask, a web-based, kanban-style project management app. The two tools are integrated, so you can turn your brainstorm session into an actionable project, assigning individual items on a mind map to members of your team, tracking task progress, and syncing it all with your other project boards inside MeisterTask—which even integrates with Zapier.
MindMeister pricing: Free for the Basic plan that includes up to three mind maps and real-time collaboration. From $4.99/month for the Personal plan that includes unlimited mind maps, file attachments, and PDF exports.
Best mind mapping software for a modern mind mapping approach
Ayoa is the follow-up to one of our previous mind mapping picks, iMindMap. It was created by Chris Griffiths, a mind mapping expert and author who has collaborated with Tony Buzan, the man responsible for popularizing mind mapping in the 1970s. Put simply, it’s got a serious mind mapping pedigree—and it shows.
Open Ayoa, create a Mind Map, and you have a choice of making an Organic Map, a Speed Map, a Radial Map, or a Capture Map—though you can also change between them at any time with a dropdown menu. (You can also make a Whiteboard or Task Board if you’re doing some more corporate-style brainstorming, though these features are limited to the more expensive plans.)
The Organic Map is the most traditional and mimics the kind of thing you’d draw with a pen and paper. You aren’t confined to just putting words in boxes. Instead, you’re encouraged to label the swooshing, Sharpie-like branches that connect different ideas. It’s a much more natural process than a lot of the other apps.
A Speed Map is similar, but with a stripped-down setup designed for rapid brainstorming. You’re almost forced to use keyboard shortcuts, like Tab for a new child branch and Enter for a new sibling branch, as the buttons to do the same are hidden away unless you deliberately click on a node. It’s great when you want to ideate quickly.
A Radial Map is a totally modern approach to mind mapping. Instead of nodes and lines, every idea becomes part of a series of concentric circles. A peripheral segment of your central idea becomes the center of its own circle of ideas as you move outward. It’s mind mapping that’s moving beyond the limits of what can even be imagined with paper.
A Capture Map is a blank canvas that allows you to quickly add ideas, whether they’re related or not. They float around the page as little thought bubbles. You can then connect them and turn your rough outline into an Organic Map, Speed Map, or Radial Map.
And Ayoa isn’t just limited to basic (and not-so-basic) mind mapping. The chat, real-time collaboration, whiteboard, and task management features make it ideal if you’re part of a small team looking to realize your ideas. It’s also designed to be accessible to neurodiverse people. Ayoa is under rapid development, so it’s worth keeping an eye on their roadmap to see what features are coming down the line. When we reviewed this app two years ago, the whiteboard features didn’t exist. Last year, they were worth mentioning. Now, they’re so good that Ayoa almost made our list of best whiteboard apps.
This year’s surprise feature addition was GenerateIdeas.ai—an AI-powered brainstorming tool (though it’s only available on the most expensive Ultimate tier). Click Open in GI, then right-click on any node and select Ideas, Questions, or Explain, and it will come up with up to four related concepts. I found it was a little too willing to dive into controversial concepts like weight loss (a problem with many AI-powered tools). Using “Spring” as a test bed, I quickly generated ideas like “go for a morning jog” and “chocolate Easter eggs,” which, when the AI expanded on them, led to suggestions like “go for a morning jog to lose weight” and “develop a healthier chocolate to help with weight loss.” Keep this in mind if you’re going to use it in your workplace.
Ayoa pricing: Mind Map plan for $6.95/user/month with all mind mapping features. The Pro plan for $13/user/month adds whiteboards and other advanced features.
Most mind mapping apps are web apps, and if there’s a native app available, it’s really just a shell for the web app. It’s fine if you want the collaboration, sharing, and other features you get with an online service, but what if you just want a simple way to brainstorm by yourself?
MindNode, a native Mac, iPhone, and iPad app, is perfect for Apple users (and when I’m in a big mind mapping buzz, it’s my go-to app). Start a new map on one device and it instantly syncs to your other devices using iCloud. The app is just as easy to use (and as powerful) whether you prefer to tap the plus icon to add a new node on your iPhone or click it on your Mac. And since it’s a fully native app, no internet connection? No problem.
MindNode also has a load of other features that will keep you happy if you’re deep in Apple’s ecosystem, like a Quick Entry dialog in the Menu Bar on your Mac, Widgets for the Home screen or Notification Center, a Watch app, Apple Pencil support, and integration with popular to-do apps Apple Reminders, Things, and OmniFocus. Select any node, and click Add Task to turn it into a to-do item. Or click the share menu and Export to Things (or OmniFocus), and your mind map will get converted into a project in your chosen app with all your to-dos ready to be checked off. It’s a great brainstorming app that lets you turn a brainstorming session into something actionable.
MindNode pricing: Free limited Mac and iOS app; $2.49/month for MindNode Plus with image support, tasks, themes, and styling options.
Best mind mapping software for personal brainstorming
If you just make mind maps by yourself and don’t need to constantly brainstorm with other people, then a lot of the tools we’ve looked at are overkill. A lot of development time goes into supporting real-time collaboration, versioning, and the like. With XMind, however, all that same dev energy goes straight into making mind mapping nicer, faster, and easier.
While XMind is available on the web (if you have mind maps stored in a cloud storage provider like Dropbox or Google Drive), its native apps are what shine. It’s available on Windows, macOS, iOS, Android, and even Linux. If you need something cross-platform so you and your family (or professional team) can all use the same app, even if you aren’t collaborating in real-time, it’s hard to beat.
While it’s subjective, I also feel that XMind makes the nicest mind maps by default. It’s got a slightly hand-drawn style that I wish I could mimic with a pen and paper. It’s professional enough for the office (especially if you use the built-in Pitch mode), but also nice enough that you’ll want to use it by choice.
Otherwise, XMind hits all the marks you’d expect from a mind mapping app. It’s intuitive to use whether you rely on keyboard shortcuts, a touch screen, or clicking buttons with a mouse. There are enough customization options and themes that you can make your mind maps how you like.
Really, the biggest downside is that, at ~$7/month, it’s expensive for one person—especially when you consider all the features it lacks compared to, say, Ayoa or MindMeister. If a nice solo offline experience is more important than the most features for the money, then it’s easy to recommend. On the other hand, if you’re not mind mapping that often or need to work in a more deliberate way with other people, it’s probably not for you.
XMind pricing:$39.99 for 6 months (or $59.99 annually) for up to five desktops and five mobile devices.
If you’re wary of subscription fees and want something for personal use, SimpleMind is a solid XMind alternative. It’s available from €24.99 for Windows or macOS (€44.99 for both), $9.99 for iOS, and $8.49 for Android.
Do you need a mind mapping app?
Mind mapping can be a great way to generate and connect ideas, but unless you do it all the time, you probably don’t need a dedicated mind map creator—or at least not a paid one. Because, when it comes down to it, mind mapping software is just brainstorming software—and you can brainstorm pretty much anywhere. If you want a compromise, Coggle is a great place to start for free mind map software, since the free plan is pretty generous.
Also, reconsider the pen-and-paper method. It’s really hard to beat—which is why there are so many mind mapping apps available and so few on our list—and you can always take a photo of it to save it or share it. It’s not as tech-y as an app, but it works if you don’t make mind maps all the time as part of your job, or even in your personal life.
How to find free stock images for business and commercial use
Stock photo sites are a dime a dozen, so it can be tough to know where to find free, high-quality images that aren’t also on every other website.
And as a freelancer and a business owner, I’ve done my fair share of scouring the web for that perfect stock photo. So I spent several weeks reviewing dozens of stock photo websites—and I narrowed it down to the nine best for your next project.
The 9 best free stock photo sites
Unsplash for the widest variety of free stock images (and integrations)
Flickr for interacting with the photography community
How to find the best websites with 100% free stock photos
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
Finding images that are free for commercial use isn’t as hard as it might sound, thanks to a number of sites that aggregate photos, illustrations, vectors, and more. These sites usually let you search and filter by keyword or category, making it easy to find what you’re looking for. But that doesn’t mean every stock photo site is worth perusing.
The best free stock image sites all meet the following criteria:
They must contain images that can be used without payment for both commercial and personal purposes.
I focused on sites that have at least 500 photos, but I favored ones that offer thousands of images.
A lot of free stock photo sites essentially offer the same pictures. I looked for sites that offered unique images, so your content can stand out.
If you plan to use stock photos for your website or branded content, you’ll need high-quality resolutions. Every site on this list offers at least one high-quality download size for its photos.
And of course, the website itself should be fast, easy to navigate, and from this century.
When reviewing these sites, I visited each one and signed up for an account if necessary. I explored the site’s menus and conducted a number of searches to see what types of photos would come up. I reviewed the quality of the photos and took note of things like how advanced the search filters were, whether there were high-resolution download sizes available, and if there was anything uniquely useful about the stock photo site in question.
Best free stock photos site for a variety of photos and integrations
With more than three million photos and multiple plugins, Unsplash is one of the most easily accessible and largest collections of stock photos available.
It comes with native apps like an iOS app, an Android photo picker, Apple TV and desktop wallpaper apps, and even a Chrome extension that randomly selects a background image when you open your browser. Unsplash’s API is also already natively integrated into popular tools like Figma, Notion, Trello, and Squarespace, letting you search and use high-quality stock photos without leaving your favorite platform.
The site is also easy to use: type a keyword into the search bar at the top of the page, and browse the results to find the best images for your purposes. And if you don’t know what you’re looking for, there are category tabs along the top of the homepage for inspiration.
Another feature that sets Unsplash apart from other free photo sites is its Collections section. Users of the site are able to create Collections—like “Christmas Traditions,” “Autumn,” and “Milkyway“—by curating photos they come across. If you want several similar photos of a specific theme, Unsplash may be your best option.
Best free stock photos site for a variety of media types
Pixabay hosts more than 2.6 million photos, illustrations, vector graphics, and videos—all of which are free to use. Click Images next to the search bar to look for images by type, or you can search more granularly by becoming familiar with Pixabay’s advanced search options. Pixabay lets you search by photographer, orientation (i.e., landscape or portrait), size, and even color. The site also features an Editor’s Choice curation section, which highlights the best images chosen by the Pixabay team. Click the Explore dropdown menu in the upper-right corner of the site to see their selections.
If you need a professional-looking illustration—i.e., a hand-drawn image or a computer-generated graphic—you should begin your search here. Royalty-free illustrations can be tricky to find on many free image sites, but Pixabay has loads of them. Just click Images, select Illustrations, enter in your search terms, and that’s that. You can also use Pixabay to search for vector graphics, videos, music, and even sound effects.
Best free stock photos site for quirky images you won’t see anywhere else
The site is pretty barebones—and its color scheme is distracting at best, with bright neon colors and cartoonish UI elements. Photos are organized into only nine different categories: Animals, Business, Fashion, Food, Nature, Objects, People, Urban, and Whimsical. And while the photo resolutions are high-quality, they only come in one size (and you have to download each photo to find out).
But if you’re looking for an odd image that will bring your content to life, Gratisography is definitely the place to start.
Best free stock photos site for adding simple enhancements and overlays
Canva is a web-based graphic design tool that makes modifying images easy. If you’re looking for stock photos for a graphic design project—like designing a social media banner or a flyer—Canva is a one-stop shop for your needs. Even with a free account, the platform offers a library of over 1.6 million free images you can use for any purpose.
If you’re planning on enhancing the images you find with simple text overlays or tweaking the transparency or vibrancy of photos on a regular basis, Canva will help you streamline the process. Find photos, and then use Canva’s built-in design tool to enhance them on the spot.
One helpful feature is that Canva automatically generates a color palette for any photo you choose. If you’re building a vision board or a design presentation, you can easily use the hex color codes to keep your project’s color scheme consistent.
Canva does come with a few downsides, though. As I was testing, I noticed that you can’t directly download a stock photo as you would from another stock photo site. Instead, you’ll have to click Use in a design. Canva takes you to the design dashboard with the stock photo on your digital canvas. While this is helpful if you intend to add text or graphics to the image, it’s an unnecessary complication if you plan to download a stock photo as-is.
Also, many of the best stock photo sites let you choose the size of your photo before downloading it. Canva only provides one size—though the photos are all in high resolution.
If you’re looking for more stock photo sites for graphic design, PikWizard and Kaboompics are both great Canva alternatives. PikWizard is linked to DesignWizard, a design tool similar to Canva. And Kaboompics focuses on color palettes; you can even download your chosen photo along with with the color scheme it uses, which is useful for putting together vision boards and presentations. Kaboompics also lets you choose a custom pixel width when downloading an image, which is a helpful feature.
Best free stock photos site for eCommerce businesses
Burst is a free stock photo site powered by leading eCommerce platform Shopify. The platform offers thousands of free images you can use to strengthen your content, including a large selection of business-oriented photos (e.g., retail, eCommerce, money, and products). The site serves up 28 different categories, several of which are broken down into subcategories to make it even easier to find the images you need.
Unfortunately, the site doesn’t have as much variety as other stock photo sites—and not all of the photos are free for commercial use. The site creator advises commercial users to check with the originating institution’s rights statement through the provided link to the original Flickr posting of each photo.
The site’s search functionality also leaves much to be desired. And unlike most free image sites, New Old Stock doesn’t offer any way to filter photos. If you’re feeling lucky, though, click the magnifying glass in the upper-left corner of the site, type in a search phrase, and you may strike (vintage) gold.
Reshot is a relatively new resource for designers, whether they need stock photos, vector illustrations, or icons. The site’s collection is provided by the design team over at Envato Elements, a paid creative subscription service for templates, photos, music, and more. But Reshot provides free visual resources for designers on a budget.
Unlike many other stock photo sites, Reshot has a wide variety of vector illustrations and icons as well. The site boasts millions of images that are free for personal and commercial use. The website is minimalist in design, with a left-hand menu where you can choose to browse collections of icons, illustrations, or photos. Or if you know what you’re looking for, type your search terms into the search bar and narrow the results by media type and orientation.
If you find an illustration you like, you have the option to download a vector or PNG—while icons come in SVG code or SVG. And since you’ll likely want to make additions or changes to these images, Reshot makes it easy to download files straight into Figma.
One downside I noticed as I was testing is that while illustrations and icons have multiple download types, it appears that photos can only be downloaded as JPEGs—and only in one size. Those sizes are in high-quality resolution, but you can’t choose from a variety of sizes. But in general, if you’re looking for ideas or raw images for your wireframes or prototypes, Reshot is a great option.
Best free stock photos site for optimizing images for social media
If you’re looking for free stock photos for Instagram or other social media sites, 123RF makes your search easy. The stock photo site not only provides a variety of free photos and vector illustrations, but it also lets you choose from a selection of download sizes, including Facebook cover, email header, Pinterest post, and even brochure cover.
These pre-selected sizes can save you hours of cumulative time spent cropping and resizing images for social media. You can even apply a filter, add text, and remove the image’s background directly from the site before downloading it.
As I was testing, I did notice that you can’t reposition an image after choosing a social media-optimized size. So if you choose an image whose focal point isn’t the center, you may run into issues if you pair it with a small or narrow aspect ratio.
Overall, the site is clean and easy to navigate. And if you’re willing to pay a few dollars per image, 123RF provides a wider variety of images as well as a variety of stock footage and audio for use in your next project.
Best free stock photos site for interacting with the photography community
Flickr is a photo sharing social network. The site—which boasts more than five billion images—brings together professional and amateur photographers from around the world.
The thing I appreciate about Flickr is that it places artists front and center. When you navigate to Flickr’s homepage, you’ll immediately see a gallery of suggested people to follow. Click into any one of their profiles to see a “Photostream,” or a feed of their latest and most popular images. Flickr is a great way to discover talented photographers, learn more about the field, and refine your own artistic eye.
The photos on Flickr are known for containing rich metadata, including geolocation information, EXIF data, tags, and more. So if you want to find photos taken in France, select the World Map under the Explore dropdown, and click on one of the pink dots that pop up in that country. If you want to find images of golden retrievers, simply type the term into the search bar in the upper-right corner of the Flickr homepage, and thousands of results will come back. Plus, Flickr lets you search by trending photos and most recently added photos. You can even explore galleries and search specific photographers’ collections by clicking on their usernames.
And if you’re a budding photographer yourself, you can even click Camera Finder under the Explore dropdown to see the most popular cameras currently being used in the Flickr community.
Keep in mind that you can’t use every photo you find on Flickr for free—especially for commercial use. But it’s easy to figure out which ones are usable. Run a search for an image, and then click the Any license dropdown menu and select Commercial use allowed.
If you get sick of seeing ads as you browse Flickr, you can upgrade to an ad-free experience for $5.54/month. The premium subscription also comes with unlimited storage (free users get one terabyte of storage). And if you want to even more with your stock photos, connect Flickr to Zapier to do things like share new Flickr photos on social media or back up new Flickr photos to Google Drive.
Share new Flickr photos on Twitter, Facebook, and Pinterest
If you’re looking for more sites that prioritize the photography community, Pexels is a great Flickr alternative. Pexels offers hundreds of thousands of photos that are free for both commercial and personal use. The site has a leaderboard and a number of photography contests for contributors, which makes it a great site for finding photographers who are engaged with the platform and constantly uploading fresh content.
Other stock photo sites to consider
If you’re looking for something a little more unique (and you have the budget for it), you could try a paid option like Shutterstock, iStock by Getty, or Adobe Stock. These sites are all very well-established resources for paid—but relatively affordable—stock photos. You can subscribe to any of these sites for $29 per month for up to ten monthly image downloads.
There are also many niche stock photography sites out there (like Foodiesfeed, which specializes in food photography). So if you’re looking for a specific type of image, it’s worth seeing if there’s a niche site available. These sites might give you a wider range of options in the specific category you’re looking for.
If you’re publishing content on a regular basis, you’ll likely get the best results by using a combination of our recommended sites. Just be sure that you keep your branding consistent: using too many eclectic images can muddy your brand and make it hard to stand out from the crowd.
A note on copyrights
Why can’t you just scour the web for an image you like and publish it? Because creators own the rights to their images, and if you publish one of them without their approval, you may be guilty of copyright infringement. In a worst-case scenario, that could land you a $150,000 fine for each violation, and possibly even jail time. Of course, you’ll receive a cease-and-desist letter first, telling you to take the images down, but even still, you’ll waste time and effort removing them—in addition to the time and effort you wasted finding them in the first place.
But some creators are happy to share their images with others. Creative Commons offers a number of different licenses that creators can use to enable other people to leverage their work freely. Of course, it’s not all or nothing: some licenses allow for personal use, while others allow for commercial use. Some licenses require you to attribute images to creators, while others don’t. Some allow you to adapt or modify an image, while others require you to use it in its original form. When using an image licensed through Creative Commons, be sure to read the fine print and abide by the terms.
In the Cascade Mountains of Southern Oregon, there sits a volcano with no peak. But what takes the place of a billowing summit isn’t a barren crater — it’s an electric blue lake, surrounded by pine trees and the jagged remains of the volcano’s collapsed mouth, which crumbled during an eruption almost 8,000 years ago.
This place is called Crater Lake. It’s considered one of the most beautiful national parks in the United States. It’s also where Justin Champion, a Content Professor at HubSpot Academy, spent his work day last Thursday.https://www.instagram.com/p/BkTxa6cHCjr/embed/captioned/?cr=1&v=8&wp=648&rd=https%3A%2F%2Fblog.hubspot.com&rp=%2Fmarketing%2Fdigital-nomad#%7B%22ci%22%3A0%2C%22os%22%3A1813.1999999999534%2C%22ls%22%3A1638.5%2C%22le%22%3A1770.9000000001397%7D
A striking landscape, like Crater Lake, is a normal office view for Justin and his wife, Ariele. After working in the National Park, they headed north to Portland and spent a day in Mt. Hood. Then, they drove through Redwood National Park. And next week, they plan to work in Yosemite National Park.
Justin and his wife have been living, working, and traveling across America in a Ford F-250 with an Airstream trailer hitched to its back for the past two years. And their alternative lifestyle has helped them prioritize life experiences and close connections over material possessions. They’re modern day nomads. Or what most people call digital nomads.
What is a Digital Nomad?
Digital nomads are remote workers who usually travel to different locations. They often work in coffee shops, co-working spaces, or public libraries, relying on devices with wireless internet capabilities like smart phones and mobile hotspots to do their work wherever they want.
With 34% of remote employees working 4-5 days a week out of the office, the digital nomad lifestyle could be an exciting possibility if you’ve caught the travel bug and want to break free from the shackles of 9-5 life. Below, we’ll cover the benefits, job opportunities, and realities of this alternative lifestyle.
Let’s find out if it’s the right fit for you.
Living the Dream? 5 Benefits of Being a Digital Nomad
1. You’ll be more productive.
There’s no time to waste when you travel to gorgeous places almost every day. Exploring your new surroundings will motivate you to get your work done as soon as possible. Adventure can be one of the best types of motivation.
2. You’ll have more breakthrough ideas.
Creativity happens when you mash seemingly unrelated concepts together to form a new idea. Neuroscientists call this synaptic play, and the more incongruent the concepts are, the more synapses occur in your brain. Working in a different place everyday gives you a lot of diverse experiences that you call pull from to make these creative connections. And when your brain is chock full of these diverse inputs, your ideas are much more inventive.
3. You’ll become more adaptable.
Constantly traveling to new places pushes you out of your comfort zone. And to adapt to new environments everyday, you need to be willing to engage with different people and cultures. This makes you more open to new experiences in the future.
Traveling also improves your brain’s reaction to change. When you travel, the stress of navigating a foreign place sprouts dendrites in your brain. These dangling extensions increase your brain’s capacity and attentiveness during new and challenging situations in the future.
In a nutshell, traveling strengthens your desire and ability to learn new skills.
4. You’ll have more time to do the things you love.
Even though work can be great, we still work to live, not the other way around. Finishing work faster gives you more time in your schedule to explore your surroundings, do the things you’re passionate about, and spend more time with loved ones.
5. You’ll make lifelong friendships.
Adventure and memorable experiences forge close connections between people. When you embark on your journey, you’ll meet other digital nomads and become friends with them. And if you travel with a friend or significant other, your relationship will be closer than ever before.
Common Jobs for Digital Nomads
Today, most companies embrace remote work. 43% of American employees spent time working remote last year, and this number will only increase. But being a digital nomad and working a few days at home are two different animals. If you want to keep your day job while traveling, you need to prove to your manager that you can handle full-time remote work before you can do work on the road. Justin Champion decided to work remotely for six months before he even asked to travel.
If you’re looking for job, sift through sites that only list remote jobs, like We Work Remotely or Remote.co, and ask prospective employers if the role lends itself to your nomadic lifestyle.
Freelancing is also a common role for digital nomads. Before you embark on your journey, though, you must be realistic with yourself. How will you be able to make a living? Answer the following questions to help you figure this out:
What am I good at?
What do I like to do?
Is there a need for my skill?
Can I do this job online?
Once you know how you’ll be able to make money, you can enter the gig economy by marketing and selling your services on your own, or finding work on a freelance service marketplace like Upwork or Fiverr.
Whether you chose to work for a company or yourself, becoming a digital nomad doesn’t mean pigeonholing yourself in a specific role. Your job just has to be fully digital. Listed below are some common roles that lend themselves well to a fully remote lifestyle:
Accounting
Customer Service
Design
Editing
Healthcare
IT
Marketing
Project Management
Quality Analyst (QA)
Recruiting & HR
Sales
Software Development
Teacher/Tutor
Transcription
Virtual Assistant
Writing
As you can see, there’s a lot of different industries and roles for digital nomads. Remote work is becoming commonplace, which is exciting and beneficial for the workforce. But that doesn’t mean anyone and everyone should be a digital nomad. It’s still a tough challenge. You need to be organized and disciplined, or you won’t be able to enjoy your travels — which is the point of the lifestyle, right? So how do you set yourself up for success?
How Do You Become a Digital Nomad? 5 Things to Consider Before You Get Started
1. Get rid of unnecessary expenses.
Paying for things that don’t greatly impact your life is never ideal. That’s why you need to get rid of all the expenses that you won’t need living as a digital nomad. Things like gym memberships, subscriptions, and debt are all expenses that’ll bog you down on the road. And if you’re a freelancer, they’ll be even more of a burden because you might experience some periods of inconsistent income. Getting rid of these expenses and paying off debt will allow you to fully focus on your work and travels.
2. Make sure you have income you can rely on for months in advance.
Whatever lifestyle you pursue, it’s always smart to have safety net. You never know when an emergency will arise. This rings especially true when you’re a digital nomad because you’re mostly own your own. You can’t find solace in a warm, comfortable home or family, and if you’re freelancer, you don’t have the luxury of a consistent paycheck. To widen your safety net, you should sell any unnecessary belongings, move the essentials into a storage unit, sell or rent your house, and save as much money as possible.
3. Get travel health insurance.
Traveling can give you some of the best experiences in your life, but it not always a blissful, perpetual highlight reel. It’s still real life. You’ll get sick, have emergencies and accidents, and need regular checkups. You also need immunizations to enter certain parts of the world. Your health should be your number one priority during your travels, so make sure you buy a solid health insurance plan that’s valid in all the places you visit.
4. Set yourself up for financial success.
Ample funds are the key to successful travel. American credit cards will usually charge you a fee if you use it abroad, so ask your bank for an international credit card. You should also sign up for credit monitoring services that’ll alert you if anyone tries to steal your identity.
5. If you travel internationally, unlock your phone.
Most countries have different cell phone carriers, so if you want to bounce from country to country, you need to call your current carrier and ask them to unlock your phone. You’ll be able to use your phone in any country because you can put a different sim card in your phone from each international carrier you use.
Once you square these things away, it’s time to start your new life on the road. But actually living life as a digital nomad is an entirely different ballgame than preparing to be one.
7 Tips for Living as a Digital Nomad
1. Make a budget.
As a digital nomad, your budget should be your bible. And if you follow it, you can live quite comfortably. To create a successful budget, calculate your living expenditures, the cost of traveling to each destination, staying there, the activities you’ll do there, the costs of working, and how it all affects your savings if you can’t earn a salary for a while.
2. Plan for the worst-scenario.
When you live abroad, It’s crucial to have multiple backup plans in case of any emergencies. Nothing really ever works out the way it’s supposed to. Things happen. What if your truck breaks down? Or what if you get stuck in a foreign country with no backup plan? What’s your plan B and C? You need to set these processes in place to handle the inevitable bumps in the road.
3. Join a digital nomad community.
Digital Nomad communities like Couchsurfing and Nomadlist will help you learn the nuances of the digital nomad lifestyle, and reduce its steep learning curve. Fellow nomads will be happy to answer any pressing questions about your new lifestyle and any areas you plan to visit. They’ll also teach you how to work effectively on the road. And arguably the most beneficial perk of these communities is that you can connect with other traveling professionals, which can lead to new business opportunities, partnerships, and friendships.
4. Make sure you have cell reception or wifi.
If your employer lets you work remotely, show them and your team some respect by being available as much as possible online. Not having wifi or cell phone reception should never be an excuse for missing a meeting or failing to get an assignment done. The same goes for client work, if you’re a freelancer.
To make sure you’ll always have internet connection, consider investing in a cell phone booster and a mobile hotspot mifi device. Cell phone boosters can detect the smallest shred of cell phone reception and send the signal to your vehicle. Mobile hotspot mifi devices strengthen your mobile hotspot service, so you don’t have to rely on a spotty, public wifi connection.
5. Make sure you can communicate with locals.
Knowing the language of the country you’re going to or knowing that they speak your language is crucial for successful travel. Assuming that there has to be someone who will understand English is a dangerous move. But if you must go to a place where you don’t know the native language or they don’t speak yours, use Google Translate or another translation app to navigate your new environment.
6. Research your destinations.
If you’re not living in an RV, find affordable housing on AirBnB or Couchsurf before you arrive to your destination. And make sure your lodging is near a hospital, emergency room or clinic in case of an emergency. You should also research the area to find safe neighborhood to stay in.
7. Draw cash from ATMs.
Airports are notorious for charging ridiculously high currency exchange fees. If you need cash, draw it from an ATM. Your bank will charge you a fee, but it’ll be much lower than the one at the currency exchange desk.
Before you set off …
If an adventurous lifestyle sounds appealing to you, then being a digital nomad can be one of the most rewarding yet challenging ways to live. But if you arm yourself with organization, discipline, and a thirst for learning, you could enjoy an exciting and fulfilling life on the road. Just ask Justin and Ariele Champion. They’re living the alternative American Dream. And they’ve never looked back.
Working from home is awesome, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools and noisy machinery across the street.
COVID-19 has caused remote work to become a necessity instead of a luxury for many professionals. But which environment allows us to be more productive: the home office or the office office?
In the office office, your colleagues often pose the greatest threat to keeping you from getting some real, heads-down work done. They drop by your desk, engage you in conversation, and invite you to lunch — or so I hear. The social benefits are nice to have, but they can become a challenge if you’re easily distracted.
However, at the home office, while family members can be a distraction, I find that it’s easy for you to become your own worst enemy. Because without coworkers around, you’re free to drop those pesky inhibitions. At the home office, no one’s watching. You don’t necessarily feel that same peer pressure or communal obligation to get stuff done. (Also, you don’t have to wear pants.)
Below, I’ve compiled many great work-at-home tips and tricks from some of my awesome coworkers.
How to Work From Home
Communicate expectation with anyone who will be home with you.
Take clear breaks.
Interact with other humans.
Prepare meals the night before.
Pick a definitive finish time.
Eat and sleep.
Talk to your employer.
Join a remote-friendly company.
Start a career as a freelancer.
Start a home business.
1. Communicate expectations with anyone who will be home with you.
Of course, you might be working from home but still have “company.” Make sure any roommates, family members, and dogs (well, maybe not dogs) respect your space during work hours. Just because you’re working from home doesn’t mean you’re home.
If you share space with another work-from-home adult, you may have to lay ground rules about meeting times, shared desks and chairs, and quiet times.
CEO Sam Mallikarjunan tells how he manages to get work done even when people are around.
“If anyone else is going to be at home when you’re working, they just have to be clear that when you’re in your ‘office’ (in my case, my signal to the family is having headphones on), you’re working — even if it looks like and feels like you’re hanging out at home.”
He continues, “It’s easy to get distracted by the many things that have to be done around the house during the day.”
2. Take clear breaks.
It can be so easy to get distracted as a telecommuter that you avoid breaks altogether. Don’t let the guilt of working in the building you sleep in prevent you from taking five minutes to relax.
However rather than just opening YouTube and watching some comfort clips, use your breaks to get away from your desk. Go for a walk, enjoy fresh air, or spend time with others who might also be in the house.
Take Ginny Mineo‘s advice. “Breaks, like making and eating lunch, can recharge you to do better work. Don’t assume you need to be working 100% of the time while you’re home to be more productive.”
3. Interact with other humans.
When your office starts working from home, you’ll likely miss the casual social interactions with colleagues you’re used to throughout the day. When working from home, you don’t have the small talk and other activities that make each day at the office unique.
So what can you do? Communicate.
Fight boredom and loneliness by frequent communication with other employees. Reach out to them through video chat via apps like Zoom and Slack, a hosted phone system, or however else your company communicates.
Remember: You’re working from home, not the moon. Interacting with other people during the day is allowed, even if they’re not your colleagues. It’s a good idea to see another face during the day when most of your workday is solitary. So, use your breaks to interact with others.
“Go outside and find a human to interact with — ordering your coffee, running an errand, whatever. It keeps you sane.”
When you’re in your own home, it can be tempting to spend time preparing a nice breakfast and lunch for yourself, chopping and cooking included. Don’t use precious minutes making your food the day of work — cook it the night before.
Preparing food ahead of time ensures you can use your meal times to eat and that you aren’t performing non-work tasks that spend energy better used at your desk.
Digital marketing strategist, Lindsay Kolowich, adds, “Cooking at home is time you wouldn’t have spent meal prepping if you’d been in the office that day, and I find the minutes can add up in the end. To mitigate that, I try to cook and prep my meals the night before, just like I would for a day at the office.“
5. Pick a definitive finishing time.
You might be under the impression that working from home establishes more work-life balance, but be careful with that assumption.
Working from home can also feel like being at a casino — you can get so caught up in your activity, in a relaxing environment, that you lose complete track of time.
“If you work from home full-time (or regularly), it’s really easy to let your work life bleed into your personal life,” says Tyler Littwin.
He continues, “Maintaining a boundary is important for both halves of the equation.”
In lieu of coworkers, whose packing up and leaving the office reminds you to do the same, set an alarm at the end of the day to indicate your normal workday is coming to an end. You don’t have to stop at exactly that time, but knowing the workday is technically over can help you start the process of saving your work and calling it quits for the evening.
6. Eat and sleep.
What is the biggest perk to working from home? One of the biggest benefits for some people (me), is complete access to the kitchen.
As soon as I take a break, I automatically drift towards the kitchen for some snacks.
An unhealthy diet can affect productivity and drain energy. When I switched to a healthier diet, it made me function better and get the most from my routine.
So eat well when working from home.
It’s also vital that you keep to a proper sleep schedule. Save binge-watching your favorite shows for the weekend. With the right food to keep energy levels high and sound sleep to refresh your body and mind, you can make a success of working from home.
7. Talk to your employer.
If you like your current job and don’t want to change it, the obvious step is to find a way to pivot the position.
One of the tips for doing this is folding the possibility of going remote into your next promotion cycle. Talk to your boss often about your intention to pivot.
And, if you’re not sure your employer will agree to working completely remotely, talk about the option of working remotely one or two days a week. When you use the work from home tips we’ve provided above, and your boss sees how productive you are, they could allow you more days to work from home.
8. Join a remote-friendly company.
If your work can be done remotely, but your current boss or organization doesn’t allow you to work from home, you might need to get a new job.
When looking for a work-from-home job, you can use the same methods you used in finding your regular office job. This includes channels like job sites, local job ads, and social media platforms.
Check out these firms to see whether you meet the requirements to start working remotely for them.
9. Start a career as a freelancer.
If your current job isn’t remote work-friendly, you can go remote by starting your own business as a freelancer or a consultant.
Depending on the nature of your current job, you may start your own freelance business while still being employed.
The benefit of starting your freelance business while still employed is that it reduces the financial strain experienced by any new business.
10. Start a home business.
Starting a home business is one way to enjoy remote work.
Unlike other fields, certifications and education are not usually prerequisites. Instead, researching, having a smart business plan, and choosing the right business is more essential to the success of your business.
You can find more work-from-home tips in the books listed in this best remote work books article.
Working From Home Tips
Get started early.
Pretend like you are going into the office.
Structure your day like you would in the office.
Choose a dedicated workspace
Don’t stay at home.
Make it harder to use social media.
Commit to doing more.
Work when you’re at your most productive.
Save calls for the afternoon.
Focus on one distraction.
Plan out what you’ll be workign on ahead of time.
Use technology to stay connected.
Match your music to the task at hand.
Use laundry as a work timer.
1. Get started early.
When working in an office, your morning commute can help you wake up and feel ready to work by the time you get to your desk. At home, however, the transition from your pillow to your computer can be much more jarring.
Believe it or not, one way to work from home productively is to dive into your to-do list as soon as you wake up. Simply getting a project started first thing in the morning can be the key to making progress on it gradually throughout the day. Otherwise, you’ll prolong breakfast and let the morning sluggishness wear away your motivation.
Lindsay Kolowich says, “When I work from home, I wake up, put on a pot of coffee, and start working immediately — much earlier than normal working hours. I only start making breakfast once I’ve hit a wall or need a break. I’m a morning person and find I can get a ton done in the early morning hours, so this works really well for me.”
2. Pretend like you are going into the office.
The mental association you make between work and an office can make you more productive, and there’s no reason that feeling should be lost when working remotely.
I know that you love working in your pajamas (I do, too), but the mere act of changing clothes to something more serious will give you a signal to get work done throughout the day.
When you dress up, you give your brain a reason for dressing up, and it can keep you pumped throughout your work hours.
So when working from home, do all the things you’d do to prepare for an office role: Set your alarm, make (or get) coffee, and wear nice clothes.
Internet browsers like Google Chrome even allow you to set up multiple accounts with different toolbars on the top — for example, a toolbar for home and a separate toolbar for work.
Take to heart the words of HubSpot graphic designer, Anna Faber-Hammond, who says, “Get fully ready for the day and pretend you’re actually going to work. Otherwise, you might find yourself back in bed.”
3. Structure your day like you would in the office.
When working from home, you’re your own personal manager and can choose your working hours.
However, without things like an in-person meeting schedule to break up your day, you can easily lose focus or burn out.
To stay on schedule, segment what you’ll do and when for the day. If you have an online calendar, create personal events and reminders that tell you when to shift gears and start on new tasks. Google Calendar makes this easy.
Structuring your day as you would in the office also saves you from work creep. With this structure in place, working from home will not cause your work to invade your personal life.
“Are mornings for writing while you’re in the office? Use the same schedule at home. This structure will help keep you focused and productive.” – Ginny Mineo
4. Choose a dedicated workspace.
Just because you’re not working at an office doesn’t mean you can’t, well, have an office. Rather than cooping yourself up in your room or on the couch in the living room — spaces associated with leisure time — dedicate a specific room or surface in your home to working remotely.
No matter the space or location, have an area of the home to work and stay committed to throughout the day. And, after choosing your dedicated workspace, make the most of it by making it quiet.
CEO, Sam Mallikarjunan says, “Have a place you go specifically to work. It could be a certain table, chair, local coffee shop — some place that’s consistently your ‘workspace.’ It helps you get into the right frame of mind.”
5. Don’t stay at home.
Is your home office just not getting it done for you? Take your work-from-home life a step further and get out of the house. Coffee shops, libraries, public lounges, and similar Wi-Fi-enabled spaces can help you simulate the energy of an office so you can stay productive even when you don’t sit in an official workplace.
Content marketer, Corey Wainwright, comments, “I get out of my home to work and go to an establishment with actual tables, chairs, and people. It helps simulate the work environment and removes the distractions I typically have at home, like the urge to finally clean my room, do laundry, or watch TV. “
6. Make it harder to use social media.
Social media is designed to make it easy for us to open and browse quickly. As remote workers, though, this convenience can be the detriment of our productivity.
To counteract your social networks’ ease of use during work hours, remove them from your browser shortcuts and log out of every account on your phone or computer.
You might even consider working primarily in a private (or, if you’re using Chrome, an “Incognito”) browser window. This ensures you stay signed out of all your accounts, and each web search doesn’t autocomplete the word you’re typing. It’s a guarantee that you won’t be tempted into taking too many social breaks during the day.
Also, many have found it helpful to shut off social media notifications during the hours they work from home.
Alec Biedrzycki, product marketer at AirTable, says, “I remove all social networks from my toolbar bookmarks… you can get sucked in without knowing it, so eliminating the gateway to those networks keeps me on track.”
7. Commit to doing more.
Projects always take longer than you initially think they will. For that reason, you’ll frequently get done less than you set out to do.
So, just as you’re encouraged to overestimate how much work hours you’ll spend doing one thing, you should also overestimate how many things you’ll do during the day.
Even if you come up short of your goal, you’ll still come out of that day with a solid list of tasks filed under ‘complete.’
“On days I’m working from home, I tend to slightly overcommit on what I’ll deliver that day. So even if I get the urge to go do something else, I know I’ve already committed a certain amount of work to my team.”- Corey Wainwright
8. Work when you’re at your most productive.
Nobody sprints through their work from morning to evening — your motivation will naturally ebb and flow throughout the day. However, when you’re working from home, it’s all the more important to know when those ebbs and flows will take place and plan your schedule around it.
To capitalize on your most productive periods, save your more challenging tasks for when you know you’ll be in the right headspace for them. Use slower points of the day to knock out the easier logistical tasks on your plate.
Verily Magazine calls these tasks “small acts of success,” and they can help build your momentum for the heavier projects that are waiting for you later on.
Product designer, Brittany Leaning, says about her routine, “For me, the most productive times of the day are usually early in the morning or late at night. I recognize this and try to plan my day accordingly. Also, music that pumps me up doesn’t hurt.”
The responsibility is on you to know when you are most productive and build your work schedule around the periods of maximum productivity.
9. Save calls for the afternoon.
Sometimes, I’m so tired in the morning, that I don’t even want to hear my voice — let alone talk to others with it.
You shouldn’t have to give yourself too much time to become productive in the morning, but you can give yourself some extra time before working directly with others.
If you’re struggling to develop a reasonable work schedule for yourself as a telecommuter, start with the solitary tasks in the morning.
Save your phone calls, meetings, Google hangouts meetings, video call, and other collaborative work for when you’ve officially “woken up.”
Senior Marketing Director, James Gilbert, advises that you “Take advantage of morning hours to crank through meaty projects without distractions, and save any calls or virtual meetings for the afternoon.”
10. Focus on one distraction.
There’s an expression out there that says, “if you want something done, ask a busy person.”
The bizarre but true rule of productivity is that the busier you are, the more you’ll do.
It’s like Newton’s law of inertia: If you’re in motion, you’ll stay in motion. If you’re at rest, you’ll stay at rest. And busy people are in fast-enough motion that they have the momentum to complete anything that comes across their desk.
Unfortunately, it’s hard to find things to help you reach that level of busyness when you’re at home — your motivation can just swing so easily. HubSpot’s principal marketing manager, Pam Vaughan, suggests focusing on something that maintains your rhythm (in her case, it’s her daughter).
She says, “When I work from home, my 20-month-old daughter is home with me, too. It seems counterintuitive, but because I have to manage taking care of her and keeping her happy and entertained while still getting my work done, the pressure helps to keep me focused. When she’s napping or entertaining herself, I go into super-productive work mode.
The ‘distraction’ of my daughter (I mean that in the most loving way possible) means I can’t possibly succumb to some of the other common distractions of home.”
11. Plan out what you’ll be working on ahead of time.
Spending time figuring out what you’ll do today can take away from actually doing those things. And, you’ll have planned your task list so recently that you can be tempted to change your schedule on the fly.
It’s important to let your agenda change if you need it to, but it’s equally important to commit to a schedule that outlines every assignment before you begin.
Try solidifying your schedule the day before, making it feel more official when you wake up the next day to get started on it.
“Plan out your week in advance to optimize for the environments you’ll be in.”- Niti Shah
12. Use technology to stay connected.
Working from home might make you feel cut off from the larger operation happening in your company.
Instant messaging and videoconferencing tools like Slack and Zoom can make it easy to check in with other remote employees and remind you how your work contributes to the big picture.
It’s also vital to invest in the right technology. For instance, a bad-performance router can take the steam right off your enthusiasm to work, so it’s better to invest in a high-performance router.
CMO and former HubSpot employee, Meghan Keaney Anderson, remarks, “At HubSpot, we use Slack to keep conversations going remotely, Trello to keep us organized around priorities, and Google Hangouts plus Webex to make remote meetings more productive. Getting the right stack of support tools to fit your work style makes a big difference.”
13. Match your music to the task at hand.
During the week, music is the soundtrack to your career (cheesy, but admit it, it’s true). And at work, the best playlists are diverse playlists — you can listen to music that matches the energy of the project you’re working on to boost your productivity.
Video game soundtracks are excellent at doing this. In the video game, the lyric-free music is designed to help you focus; it only makes sense that it would help you focus on your work.
Want some other genres to spice up your routine and make you feel focused? Take them from startup marketer, Ginny Mineo, who offers her work music preferences below.
“When I’m powering through my inbox, I need some intense and catchy rap/R&B (like Nicki Minaj or Miley Cyrus) blasting through my headphones, but when I’m writing, Tom Petty is the trick. Finding what music motivates and focuses me for different tasks (and then sticking to those playlists for those tasks) has completely changed my WFH productivity.”
14. Use laundry as a work timer.
You might have heard that listening to just two or three songs in the shower can help you save water. And it’s true; hearing a few of your favorite songs start and end, one after another, can remind you how long you’ve been in the bathroom and shorten your wash time.
Why bring this up? Because the same general principle can help you stay on task when working from home. But instead of three songs off your music playlist, run your laundry instead.
Doing your laundry is a built-in timer for your home. So, use the time to start and finish something from your to-do list before changing the load.
Committing to one assignment during the wash cycle and another during the dry process can train you to work smarter on tasks that you might technically have all day to tinker with. And when you know there’s a timer, it makes it hard for distractions to derail your work.
People ops manager, Emma Brudner, notes, “I also usually do laundry when I work from home, and I set mini-deadlines for myself corresponding to when I have to go downstairs to switch loads. If I’m working on an article, I tell myself I’ll get to a certain point before the wash cycle ends. Then I set another goal for the dryer.”
Staying Productive While Working From Home
While you might miss the office, working full time from home can be good for you.
For one, you don’t have to worry about commuting every day and you can better care for your loved ones by being around more often.
The work from home tips that we have provided can help you make the most of your new routine. Try out a few and you might find that you’re just as productive working from home as you are in the office.
There’s nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
The good news is that there are several search engine optimization (SEO) tools out there — some free, some paid — that can help you view
your website the way search engines like Google see it — this way, you can improve your ranking and relevance for your target keywords.
Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans — so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.
For universal SEO tips, you can use today to grow your business, check out our video guide below.
These tools are free to use, but you might find a paid option that has more features. We’ve shared some of the best features in each tool as well as how you can get the most out of them for your SEO strategy.
The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand exactly what we can do to improve the SEO of that website.
With HubSpot’s Website Grader, simply enter the URL of your website to automatically receive a report card with actionable insights about your SEO efforts. From there, you can sign up for the HubSpot Academy SEO course that teaches you how to improve your website’s SEO, user experience (UX), and more.
With the HubSpot Website Grader, you can:
Website performance: Learn about your website’s performance in seconds, and identify specific performance issues and receive clear, actionable feedback on how you can fix them.
On-demand support: Receive how-to education on how you can improve your website.
Google Search Console has a number of tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for.
If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool.
Here are some examples of website elements Google Search Console will teach you about and help you optimize:
Keywords: Learn about the keywords your webpages are currently ranking for.
Crawl Errors: Identify any crawl errors that exist on your website.
Mobile Responsiveness: Understand how mobile-friendly your website is and discover opportunities to improve the mobile experience for your users.
Google Index: See how many of your web pages are in Google’s Index (if they aren’t in Google’s index, you can use the tool’s URL Inspection Tool to submit a page for indexing).
Analytics and Metrics: The website-related metrics that matter most to you, like clicks, impressions, average click-through rate (CTR), and average position.
Although Google Analytics has a paid version, the free version of the product can help you manage your website’s SEO — this is especially true if you pair Google Analytics with Google Search Console. In doing so, all of your website’s SEO data will be centrally located and compiled, and you can use queries to identify areas for improvement with the keywords and phrases that you want your website and web pages to rank for.
Other ways that you can use the free version of Google Analytics to understand and improve your SEO are:
Filtering your referral traffic: Get rid of the traffic that has the potential of ruining SEO reports, such as fake traffic.
Determine engagement metrics: Use Site Content Reports to determine engagement metrics on each web page, engagement for the directories and pages on your website, page exit metrics, as well as acquisition, behavior, and conversion of landing pages.
Internet Marketing Ninjas is an SEO-focused company with a variety of free tools you can use to compare your website against the competition, optimize web pages for certain keywords, generate meta tags, and increase organic traffic to your website.
Here are some examples of the free Internet Marketing Ninja SEO tools you can take advantage of:
Broken link tool: Identify broken links and redirects and use the site crawl feature to generate an XML sitemap of your website.
Image metadata: See all of your page links (external, internal, etc.) on your web pages to review what’s working well and what’s broken or needs an update.
On-page optimization tool: Use this to evaluate your web page content, meta information, and internal links.
Side-by-side comparison: Compare the SEO of your web pages versus a competitor’s web pages.
Page load time: Analyze page-load time and how long each component of a web page takes to fully display.
Microsoft Bing Webmaster gives you access to many tools that offer insight into your website such as reporting, diagnostic, and SEO tools. The SEO tools that you can use for free have the power to help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search.
Here are some of the other things you can do with Bing Webmaster’s SEO tools:
See backlink profiles: Learn about your backlink profile to understand referring pages, domains, and anchor links.
Perform keyword research: Determine which keywords and phrases your audience is searching for as well as the search volumes of those keywords and phrases.
Use the site scanning feature: Crawl your website and identify technical SEO errors.
Get SEO reports: Review any errors that are on your website and individual site pages.
Traditional SEO tools like the ones we’ve already discussed are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore untapped potential that can yield a large keyword landscape for your website.
You’ll want to note that Google Trends isn’t where you’ll get granular data. This tool performs best when you use it as a compass to set a direction for your SEO strategy, and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool.
Here’s what you should look for in Google Trends:
Trends: Look for trends in specific countries or regions of the world.
Popular topics: Find popular people and long tail keywords related to them.
Comparisons: Compare and contrast trends over time.
Seolyzer is a free site crawling, log analysis, and SEO tool that helps you determine how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site to identify and create your SEO KPIs. The tool also identifies error codes, redirects, and page speed performance.
Additionally, Seolyzer can help you:
Monitor SEO issues: Identify poor response time, error messages, and crawl volume so you can resolve them before serious damage is done.
Manage your unique KPIs: Analyze page performance, crawl volume, HTTP status codes, active and new pages, and desktop versus mobile responsiveness.
Segment web pages: Determine what your most crawled pages are.
Compare web pages: See what Google deems as the most important to the pages that are crucial to your business’s bottom line.
Measure SEO impact: Understand the impact of your SEO efforts on a page-by-page basis or by the category of the page.
SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export.
Other things you can use SEOquake for are:
Link Analysis: Get a detailed description of how all of your links are doing — including URLs, anchor text, and other link types — with the tools Link Examiner feature.
Focus on metrics that matter: Adjust the SEOquake reports you receive to display only the parameters and metrics that you care about.
Audit your website’s SEO: Identify any SEO-related issues that would be findable by search engines.
Share your findings with stakeholders: Export the results of your SEO analysis into an adjustable and shareable report.
Seobility is a free SEO-checker tool. With it, you can test your website’s level of compliance with today’s SEO guidelines. By simply entering your URL, your site will be analyzed and you’ll receive tips on how you can better optimize your website.
In addition to a detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.
Here are some more advantages of using Seobility:
Find technical errors: Resolve on-page SEO issues quickly to recover lost traffic and prevent future traffic dips.
Accurate SEO scoring: Receive an SEO score that accounts for various website factors including meta-information, page quality, link structure, and more.
Meta information analysis: Understand the specific SEO issues with your meta information such as meta titles/ descriptions, meta tags, and invalid or incorrect domain names or page URLs.
Optimization opportunities: Identify areas for improvement regarding your page speed and quality (related to text, duplicate content, responsive design, and alt attributes for content).
Link structure suggestions: Understand how your page and link structure can be improved by getting data about your headers, internal links, and incorrect anchor text.
Server error fixes: Identify specific server errors related to any redirects, HTTP headers, or CSS and Javascript files.
Check My Links is a Google Chrome extension that you can use to ensure your links on both internal or external web pages work. For instance, if you were to search a term on Wikipedia, Check My Links would be able to tell you how many links that Wikipedia page has in total and how many of those links are broken.
This is helpful because you can make corrections to broken links immediately (or hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers according to its creators.
Here are some more examples of what Check My Links can do:
Identify broken links: Check each link on your webpages and identify all invalid links.
Auto-highlight issues: Quickly see the good links in green and the broken links in red.
Export broken links for further analysis: Copy all of your bad links to your clipboard in one click.
BROWSEO is an SEO browser that allows you to review your webpage in a limited format so you can analyze its UX and content as well as gain insight into its SEO. Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors.
Examples of what you can do with BROWSEO include:
See the number of words on the page: Find the sweet spot for copy length on your webpages.
Determine the number of internal and external links on your page: This allows you to see how your linking strategy is working on each page.
See all of your meta information: Review title tags, alt text, and meta descriptions.
Paid SEO Tools
Next, let’s look at some paid SEO tools. (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization.)
Price: $45/ mo for the Starter plan, $800 for professional, and $3,200 for enterprise.
HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website. Since this software is integrated with HubSpot landing pages, webpages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions.
No matter if you’re creating your first content strategy or you’re an expert in all things SEO, HubSpot’s SEO Marketing Software gives you the tools and the confidence to rank in the SERP and report on your performance.
HubSpot’s marketing software doesn’t keep SEO in a silo. This tool works in conjunction with:
Email: Send professional emails using your own branded designs.
Marketing Automation: Create dynamic campaigns for segmented audiences.
Lead Management: Track leads through each stage in your sales process.
Analytics: Review your campaign to identify success and opportunities for improvement.
Price: Seven-day trial for $7, $99/ mo for Lite, $179/ mo for Standard, $399/ mo for Advanced, $999/ mo for Agency
Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content.
Some of Ahrefs’ main features are:
Site Explorer: Shows you the performance of specific webpages on your website.
Content Explorer: This allows you to search high-performing webpages under specific keywords and topics.
Keywords Explorer: Generates the monthly search volume and click-through rates of specific keywords.
Site Audit: Crawls specified verticals within your domain and reveals a number of technical issues at the page level.
Price: $119.95/ mo for Pro, $229.95/ mo for Guru, or $449.95/ mo for Business
SEMrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. SEMrush offers numerous resources, one of which is the SEO Toolkit.
Toolkit allows you to track a website’s visibility improvement over time as well as identify which keywords it’s ranking for, what the page’s rank is for a keyword, the keyword’s monthly search volume, and more.
SEMrush also allows you to:
Build links: Analyze backlinks from other websites to your site.
Use the Keyword Magic tool: Identify all keywords you need to successfully build an SEO strategy.
See your competitors’ strategies: Identify the paid keywords or ad copy used in the PPC ads of your competition.
Receive recommendations: See how you can increase your organic traffic by optimizing your content.
Sometimes you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic.
What makes KWFinder unique is how seamlessly it shifts between languages and regions so that you can serve your audience no matter where in the world they are.
Some of the top features KWFinder offers include:
Hidden long tail keyword insights: Find long tail keywords that give you more opportunities to acquire traffic.
Competitor keyword insights: See how your competitor’s keyword strategy compares to your own, plus find more keyword opportunities.
SERP analysis tool: Analyze competition in the SERP to understand what elements readers are looking for on your pages.
Local keyword research tool: See what searchers are looking for locally and appeal to local markets for more niche traffic.
Price: Free five-day trial, $29.90/ mo for Basic, $39.90 for Premium, and $79.90 for Agency.
GrowthBar is a Chrome extension that can help you perform keyword research, competitive analysis, and track SEO rankings. With the GrowthBar, access data points about any website directly from the search engine results pages. This allows you to assess your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them.
Here are some more key features of GrowthBar:
Use the Top Keywords and Backlinks feature: See which paid and organic keywords are driving the most traffic for your website and get a list of the most authoritative backlinks pointing to your site.
Get your Keyword Difficulty Score: Quickly assess how hard it would be to rank for a particular keyword based on the strength of the domain authorities of the URLs ranking on page one.
Use the Word Count tool: View the word count of any page directly from the SERP.
Run Facebook Ads: Get a visual of what they look like from a search engine’s perspective.
Use the Keyword Suggestions tool: Get a list of related keywords you might want to rank for along with their Search volume & CPCs.
Price: Free 14-day trial, $79.99/ mo for Pro, $199.99/ mo for Premium, or contact for Enterprise quote
Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.
Each report is divided into sections to help you easily analyze your site and identify targets for optimization. Here are a few features of the report:
Marketing Checklist: Review common marketing tasks that you can complete as part of your SEO strategy execution.
SEO: Analyze your SEO metrics against your goals.
Mobile: Decide which mobile optimization tactics to employ based on the mobile data.
Social: Get insight into how social media is playing a part in your traffic and SEO goals.
Price: Free 30-day trial, $24/ mo for Starter, $124/ mo for Group, $299/ mo for Professional, $999+ for Custom
Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who’s accepted each link request.
BuzzStream also helps you:
Identify candidates for outreach: Find them based on their industry and how engaged they are across various social networks.
Identify candidates for backlinks: These are individuals who will likely be receptive to your backlink request for other reasons that are unique to your business’s niche.
Price: Free 30-day trial, $99/ mo for Standard, $149/ mo for Medium, $249/ mo for Large, $599/ mo for Premium
The Moz Pro subscription serves as an all-in-one tool for increasing your business’ search ranking. Moz’s collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their efforts.
Moz Pro also includes:
Website crawler: Analyzes up to 3,000 links on a given URL.
Email report: Details that crawl data for the pages your site links to.
Insight into various “crawlability” factors: These include duplicate content and redirects that could be influencing your SEO performance.
Price: 30-day free trial; $14.90/ mo for Webmaster, $24.90/ mo for Advanced, $49.90/ mo for Pro, 99.90/ mo for Agency, and $153.90 /mo for Agency XL
The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody allows you to discover, track, analyze, and disavow backlinks all from an easy-to-use interface.
Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken.
Other Linkody features include:
“Spy” on your competitors’ backlinks: Simply enter the URL of your competitor and let the tool pull all the links and metrics. The information returned will help you discover niche-relevant, high-quality backlink opportunities for your brand.
Gain useful insights: See your most important metrics when it comes to backlink tracking, such as the ‘rel’ attribute, Google indexation status, the website’s Domain Authority, Spam Score, Alexa rank, and more.
Create white-label reports: Download reports that can be shared with your team and/or clients to get a better idea of your backlink distribution and link-building progress.
Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process — especially for larger websites. (It could take hours or days to manually evaluate the same URLs.)
Other notable features of Screaming Frog SEO Spider are:
Java Program: Screaming Frog includes an intuitive Java program with easy-to-navigate tabs.
Easy export to Excel: Further analyze your SEO data.
Price: $249 one-time payment for Life-Time plan, $99/ mo for Subscription (one website), or $899/ mo for Agency (10+ websites)
If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential to seriously hurt your search ranking. Remove’em helps get rid of those links.
This tool has the ability to:
Scan your backlink profile: Discover a list of contact information for the links and domains you’ll need to reach out to for removal.
Export a list of backlinks: If you wish, you can disavow backlinks by telling Google not to take these “bad” links into account when crawling your site.
Price: $99/ mo for Monthly plan, $79/ mo for Annual plan, $199/ mo for the Expert plan
AnswerThePublic is a search listening and keyword tool that listens to autocomplete data from Google and other search engines, and then provides you with a list of phrases and questions that people are searching for around your keyword. This allows you to craft your website and content to your audience to increase traffic and conversions.
With AnswerThePublic, you can also:
Receive updates: See when people are talking about your most relevant keywords.
Monitor keyword trends: Understand keyword research behavior among your target audience and customers.
See real-time searches: View the keywords and phrases that your audience is researching in real-time.
Get ideas for your website and blog: Discover new content ideas based on relevant keyword research.
Price: 14-day trial for any plan, Free for Little Hero, $9/ mo for Big Hero, $49/ mo for Giant Hero, and $149/ mo for Ultimate Hero
Keyword Hero pairs your visitor’s sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool gives you an understanding of the search intent of your organic traffic.
Here are some more actions you can take with Keyword Hero:
Identify the organic traffic and conversions: Uncover the success you receive from your intended keywords.
Separate traffic: Identify brand versus non-brand search traffic.
Optimize your position in the SERPs: Optimize your website for specific target keywords.
See query details: Understand whether your visitors used informational versus transactional queries to find on your website.
Price: $39/ mo for Basic, $69/ mo for Professional, $129/ mo for Unlimited.
SpyFu is a competitor keyword research tool for Google Ads. In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains.
The tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads.
With SpyFu, you can also:
Download a competitor’s PPC keywords: Use this insight to develop more competitive PPC strategies that can compete in the ad space.
Download a competitor’s SEO keywords: Use this insight to develop more competitive organic keyword strategies that can compete in the SERP.
Review ranking trends: the ranking of a page or website for a keyword over time.
Discover keyword ideas: Keyword advice for your Google Ads to increase chances of conversion.
Price: Pay as You Go (starting at $5), $19/ mo for Small Business, $49/ mo for Professional, $179/ mo for Unlimited.
Seomater is an SEO auditing and website crawling tool. It assists with technical SEO analysis and SEO on-page optimization testing. Once the tool crawls your site, you’ll receive an SEO report that explains your website’s various SEO-related elements including internal and external links, backlinks, page quality and speed, social media, organic presence, and more.
Your analysis will also come with tips on how you can improve each of these SEO elements. In addition, you can:
Use the SEO Monitoring Alerts feature: Your website will be automatically crawled and you’ll get an immediate notification if something is problematic in terms of SEO.
Get detailed reports: Find insights about your on-page and off-page SEO elements.
Use the Domain Comparison tool: Compare two competitors’ websites to identify the strengths and weaknesses of their SEO (such as broken links, content quality, HTML tags, and more).
Price: $139/ mo for Basic, $319/ mo for Standard, $449/ mo for Pro, or $1,279 for Enterprise.
ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7 so any issues related to SEO don’t go unnoticed for too long. The tool is cloud-based, meaning there’s no installation required and your data and reports are available whenever you need them.
With ContentKing, you can also:
Improve your SEO: Use ContentKing’s 24/7 website audits (and algorithms) to gain insight into your SEO and receive tasks that will help you optimize your webpages.
Get alerts: Get notified whenever something on your website is broken or is no longer well-optimized so you can efficiently fix the issue.
Track Changes: Follow the history of all your content changes on your site (such as changes on individual web pages and changes in robots.txt) and search the history of your changes.
Visualize data: See real-time dashboards and reports.
Price: $39.00/ mo for Essential, $89.00/ mo for Pro, or $189.00/ mo for Business.
SE Ranking is an all-in-one SEO platform that analyzes website health and performance keyword rankings and traffic. It also provides insights into your competitors, allowing you to better understand the SEO landscape and adjust your marketing strategy. Since SE Ranking is a white label SEO tool, you can build custom SEO reports with branding and personalization options.
Now that you’ve learned about some of the best free and paid SEO tools on the market, determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual web pages, and content.
With SE Ranking, you can also:
Keyword Rank Check: Monitor your and your competitors’ keyword positions and provide accurate keyword rank analysis, evaluate SEO potential, and show historical data changes.
Website Health Audit: Evaluate all your website pages to create an in-depth report of website tech and performance errors with actionable tips on how to resolve them.
Competitor Analysis: Scope your competitors’ website traffic dynamics, keyword rankings, and other data in organic and paid searches.
Backlinks Analysis: Analyze any website and create a complete report of the backlink profile with dynamics of new and lost site links and referring domains, anchor text distribution, and pages linked out to the most.
Editor’s note: This post was originally published in December 2018 and has been updated for comprehensiveness.
